The 7 deadly SEO sins

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The 7 deadly SEO sins
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1. Link buying

• The act of purchasing reciprocal links to other
  Web sites with favourable page rank.

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This is really naughty because

• You have purchased high search results.
• Google designs its algorithms to reward those who
  earn good rankings through relevant content and
  relevant links.

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But you can do it if

• The site that you are linking from is relevant.
• Eg. Paying for a listing on an industry directory
  that does not require reciprocity.

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2. Domain buying

• The act of purchasing existing domains, for a
  limited period, with favourable page ranks and
  redirecting visitors to them to your own Web site.

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This is really naughty because

• Like link buying, you have purchased good search
  results.

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But you can do it if

• The redirect is fair, relevant and natural.
• Eg. You are a corporate group that has purchased
  a business and wish to redirect the old site to
  your existing Web site.

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3. Duplicate content

• The creation of multiple pages with the same or
  extremely similar content.

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Is really naughty because

• Google rewards original and useful content.
  Replicating pages with varying keywords is not
  useful or original, but is simply designed to
  out-fox the algorithms.

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So

• Intergage has a team of Pay-Per-Click
  Consultants that work with Dorset businesses.

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Should not just become

• Intergage has a team of Pay-Per-Click
  Consultants that work with Hampshire businesses

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But you can do it if

• There are no buts
• Use your head and rewrite the content, varying
  sentences and order to create original pages.

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4. Hidden text

• Hiding keywords and keyword-rich text in the
  backgrounds of your Web pages. (Click, hold and
  drag below)

Squirrels, squirrel, squirreling, nuts, red,
grey, gray, bushy, tails, pesky, little, tree,
loving, rodents, squirrels, squirrels, with,
cameras, and, beady, eyes.
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This is really naughty because

• It presents an unrealistic image of the page
  content and therefore relevance to the Google
  spiders.

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But you can do it if

• You are demonstrating to an assembled seminar
  crowd examples of worst practice SEO and are not
  worried about your page ranking.

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5. Cloaking

• Using software to present different versions of a
  page, based on the visitors IP address. Biased
  versions are shown to IP addresses known to
  belong to Google spiders.

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This is really naughty because

• It presents an unrealistic image of the page
  content and therefore relevance to the Google
  spiders.

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But you can do it if

• You are actually conducting IP delivery
• IP delivery is the practice of identifying IP
  addresses and delivering geographically relevant
  content. Similar to Geo-targeting a PPC campaign.
• IP delivery is used by online retailers without
  penalty.

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6. Bad neighbours

• Linking with Web sites that are unfavourable to
  Google can have negative effects on your page
  ranking.

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This is really naughty because

• Any negative action by these sites has a direct
  effect on your page ranking. You should not link
  with these kind of sites in the first place!

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But you can do it if

• You do not reciprocate the link.
• If the link is only one-way, the negative effects
  will not be passed on to your Web site by Google

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7. Illegal content
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This is really naughty because
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But you can do it if

• You have little regard for the laws of the
  country, or feel that living in a small, confined
  prison cell may be a great way to finally cure
  your claustrophobia.