Technical SEO Audit - 15 Points Checklist!

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Technical SEO Audit 15 Point Checklist
(In-Depth Presentation)
Presented By SEO Experts Company India
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Technical SEO ensures that your website meets
the technical requirements which modern search
engines demand.
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Essential elements of Technical
SEO include
Crawling
Indexing
Rendering Website architecture.
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Technical SEO helps you achieve the goal of
better organic rankings.
Why is Technical SEO Important?
You have invested in bringing up a great website
design with the best content. But your technical
SEO is not in place. Sadly, youre not going to
rank.
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1.
Page Canonicalization Issue Canonical issues
generally occur if a website has more than one
URL with similar or identical content. It may be
the consequence of the absence of proper
redirects. However, canonical issues are also
associated with search parameters present on
e-commerce sites.
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Non-www and www Versions of Site URLs
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URL Structure Issue in Website Technical Audit
Duplicate Home Page URLs Dynamic URLs
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3.
Unnecessary Subdomains A domain represents the
human- readable version of the internet address
of a website. Every website must have a unique
domain. This is because the domain is the
website address.
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4.
Placing SPACES UNDERSCORES FOLDERS KEYWORDS
Have a Deeper Relationship Folders are
POTENTIALLY REDUNDANT EMPTY SUBFOLDERS
TEMPLATE". Sort out VERY DISORGANIZED FOLDER
STRUCTURES
Generic Folder Structure
Here are a few expert tips on managing a
practical folder framework for digital asset
management systems.
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Several broken images may also cause the same
issues, like broken links, that we need to look
at in greater detail.
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Broken Images in Technical Site Audit
You will get broken links that are no good as
they are dead ends for search engines. Moreover,
this issue also leads to the search engines
downgrading your website and lowering its
visibility as they lead to a poor user
experience.
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7.
6.
404 Responses Without Proper 404 Page The 404
error (HTTP 404) is also known as a header
response code or HTTP status code or just a
crawl error.
Excessive Pop- up Windows There are several
kinds of pop-ups that website owners can use.
When you think of making things highly
creative, you tend to load it with pop-ups.
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8.
Robots.txt comprises a text file that webmasters
use to instruct search engine robots on how to
crawl pages on their websites. The robots.txt
file is a part of the robots exclusion protocol
(REP).
Robots.txt File is Missing
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Google Search Console Not Set Up
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• Google Search Console is important for
  businesses that want to get greater website
  traffic from search engines. If you are unsure
  of what Google Search Console is and why you
  require using it. Read the Google Search Console
  blog first.

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10.
User Interaction Analytics
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Organic Click-Through Rate
Direct Traffic
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Page Comments
Website Visits
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Pogo Sticking
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11.
Tracking For example ?utm_mediumsocial, ?
sessionid123 or ?affiliateidabc
UTM Parameters are Indexed Also known by the
other names of query strings or URL variables,
parameters are the part of a URL following a
question mark.
Identifying For example ?productsmall-blue-widg
et, categoryid124 or itemid24AU Reordering
For example ?sortlowest-price, ?
orderhighest-rated or ?sonewest Filtering For
example ?typewidget, colourblue or ?
price-range20-50 Searching For example,
?queryusers-query, ? qusers-query or
?searchdrop-down-option Paginating For
example, ?page2, ?p2 or viewItems10-30
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12. No DOCTYPE
13. Missing XML
Declaration
Sitemap
The HTML standards rely on doctype or document
type declaration (or doctype), which is an
instruction to the web browser indicating the
version of the markup language in which the
page is written.
The sitemap is the website page that directs
the search engines to all the essential pages
on your site. You can easily add the sitemap in
the Yoast SEO plugin.
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14.
Missing Assets on XML Sitemap Google considers
various sitemap formats. Nevertheless, XML is
the most commonly used sitemap format. You need
to create sitemaps for
Web pages XML files
Image and Video Assets
You can generate a sitemap manually or employ a
third-party tool to build one.
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15.

• Inline / On-Page CSS
• The people that created CSS have, in basic ways,
  can use CSS in the web pages.
• The three ways to insert CSS into your web pages.

Via an External File that You Link to in Your
Web Page Create a CSS block in the web page
insert it at the top of the web page in between
the ltheadgt and lt/headgt tags Insert the CSS
Code on the Tag Itself.
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This is our comprehensive technical SEO audit by
SEO company India. If you want to get an
insight personally into how it will be done for
your business website, feel free to talk to our
experts. We can also conduct a SEO technical
audit for your website in the minimum possible
time and offer you the best recommendations to
make fixes to bring you on top.
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Thank you!
Feel free to approach us if you have any
questions. www.seoexpertscompanyindia.com 1
3479604223 info_at_seoexpertscompanyindia.com