How Your Websites Structure Will Affect Your SEO

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How Your Websites Structure Will Affect Your SEO
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• Are you wondering what the link is between your
  website structure and SEO? Well, simply put, the
  way a website is structured and its pages are
  organized have a direct impact on SEO visibility.
  Its why you need to optimize your sites
  structure for maximum organic search visibility,
  boosted traffics, and maximized conversions. To
  do that, you will need to explore beyond the
  conventional content optimization practices and
  explore how your websites structure can impact
  your SEO efforts. You will need to create a
  cohesive structure that is easy for search engine
  bots to crawl and for users to navigate. So,
  lets explore the relationship between your
  website structure and SEO and how can the former
  affect the latter!

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How Does Your Websites Structure Affect SEO?
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• Site Crawlability
• Website crawlability is an essential factor
  defined by your websites structure. It refers to
  a search engines ability to crawl through your
  websites text content to ascertain what its all
  about. Webpages need to have internal links and
  CTAs (or some other way to ensure the visitor
  goes from one page to the other) to be considered
  crawlable. It will ensure that your website has
  no dead ends, and all your webpages create a
  bridge that takes search engine bots and visitors
  from one part of your website to another.
• URL Structure
• URLs act as the building blocks of an effective
  website hierarchy, as they direct users to their
  desired destinations. The best, SEO-friendly URL
  structures are simple, easy to read by bots and
  users, and contain target keywords or search
  queries. Effective website structures submit an
  XML sitemap to search engines for effective and
  seamless crawlability.

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• Internal Linking
• The link between site structure and SEO is also
  established with high-quality internal links, as
  they allow users to hop from one informative page
  to another with ease. With internal linking, you
  can make all your pages accessible and only a
  click away, enhancing the user experience. Plus,
  unlinked pages are harder for search engines to
  crawl and website visitors to find. However, when
  using internal links, dont just link back to
  your old content. Make it a habit to go over your
  old content and link to newer content to create a
  seamless loop of internal linking.

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• Mobile Optimization
• If your website structure is optimized for mobile
  navigation and viewing, it will boost your mobile
  SEO. If your website isnt already structured for
  mobile optimization, doing so will undoubtedly
  take time, resources, and money. However, dont
  let that scare you because the end result will be
  well worth it. You will be able to create a
  memorable user experience for your tech-savvy
  audience.
• Navigation and User Experience
• Your website needs to be well structured to boost
  your SEO and organic search traffic. After all,
  if a website is poorly built, visitors will avoid
  interacting with it and bounce back to the search
  engine instead of wasting their time trying to
  figure out how to navigate the webpage.

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• Its why you need to augment the user experience
  by making navigation as easy and accessible as
  possible. It will help you boost the time users
  spend on your website, increase your
  click-through rate, and decrease the bounce rate.
  Google will use the users interaction with your
  site to assign your ranking on its SERPs. So,
  make sure to use apt CTAs, offer invaluable
  content, make navigation easier, and create an
  intuitive user interface for better site
  structure and SEO.
• Review the First Page of Google
• Before writing your content, thoroughly review
  the content that Google displays on its first
  page for your chosen keyword. Typically, you will
  find research-based articles, listicles, visuals,
  videos, news, and transactional content on the
  first page. Go through the content and try to
  gauge the type of headlines, keywords, and
  subtopics covered in it. Also, keep an eye on the
  length of the content pieces. You can use
  effective tools and algorithms to do that. By
  doing this research, you can create competitive
  content that offers your target audience
  everything they are looking for.

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• Loading Speed
• Your website structure needs to support
  fast-loading pages to have a positive effect on
  SEO. Its because slow-loading websites and page
  speeds or unresponsive pages result in a spiked
  bounce rate. Users dont want to wait for more
  than a few seconds for a webpage to load, and
  when it takes longer, they typically bounce back
  the search engine and look for a more responsive,
  fast-loading website. It will result in lower
  traffic and conversions. Its why you must choose
  the right site structure to enhance page-loading
  speed. If you are struggling with your site
  structure and SEO efforts, contact Marketing Tiki
  today! We offer exceptional web design and
  development and SEO services that will help you
  achieve your targets in no time!

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THANK YOU
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