alm wave

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?alm wave
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RELAX time for yourself
... time to escape from stress time for rest

• reading books and magazines
• listening to favorite music
• enjoying delicious food and drinks
• going to restaurants and cafes
• traveling
• romantic relations
• going to cinemas, theaters, museums
• shopping

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RELAX time for yourself

• SPAs, beauty shops, pampering yourself
• practicing mind body fitness
• collecting
• rest on the beach
• relations with friends
• driving a car

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AUDIENCE

• TNS/Gallup Media research shows
• daily reach 12 - 2,8(270 000 listeners)
• weekly reach 12 - 6,4(607 000 listeners)

- TNS/Gallup Media, April 2006
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Relax FM 90.8 listeners

• lives in megapolis
• women and men 25-45 yo
• average or high income level
• active consumers
• high expectations for life quality
• harmonic individuals
• spend notable part of income on vacations and
  leisure
• goal to enjoy life from success

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Relax FM audience grows fast
Relax FM has justified hopes of the listeners for
the first month of broadcasting. All those who
are looking for quiet music in Moscow FM-range,
now know where to find it. That is the reason for
the constant auditory growth.
Relax FM main indices dynamics (thousands people)
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Time Spent Listening
TSL index shows how long the people listen to the
station on average per day, per week. Relax FM
has one of the longest time spent listening among
Moscow stations. That means our listeners dont
get irritated and want to listen to the station
for hours. That means the advertising spots on
90.8 FM are more effective and will be heard for
sure.
TSL (min.) in comparison with competitors, April
2007
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Relax FM in comparison with competitorsApril
2007 (0600-2400)
Just for the year of existence Relax FM left
behind its direct competitors except Radio
Classic on reach basis. Correlation between daily
reach and weekly reach coverage is better than
other competitors have. The audience is more
loyal.
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AQH daily(thousands people), April 2007
Our audience is ready to listen to Relax FM every
day of a week. AQHs in weekdays and weekends are
purely comparable.
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Relax FM Audience (AQH)April 2007,
Both men and women listen to Relax FM
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Relax FM Audience (AQH)April 2007,
More than half (51) of the listeners are our
target audience (25-44). That is more than any of
our competitors have.
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Relax FM Audience (AQH)April 2007,
About half of the listeners (44) are
top-managers and specialists.
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Relax FM Audience (AQH)April 2007,
59 of the audience are listeners with average or
high income. That is better than Radio Classic
and Silver Rain have.
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PRICE LIST
Price per spot 30 sec (excluding VAT 18)
Correction coefficient for other than 30 sec
spots

1 USD 27 RUR. Payment only in RUR
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DISCOUNTS
Welcome (First contract) 10 Discount to
advertising agencies 15 Volume discount

• Discounts are summarized
• Minimun rotation quantity 10
• Extra charge for positioning (first or last
  place in the block) 15

1 USD 27 RUR. Payment only in RUR
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RELAX FM round the clock
morning-day
evening-night
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SPECIAL SESSIONS(always existing on air)

• MORNING WITHOUT RUSH
• Monday Friday 6.00-11.00
• Mornings we are open to injure. Sounds seem too
  loud, voices shrill, music rough. Radio Relax
  FM offers new formula of the morning mood.
• From 6 till 11 Morning without rush.
• Now nothing can make you fuss. Only light music
  and time signals. You can be in time without
  hustle. Try to get up afresh."
• Sponsorship
• promo spots of Morning without rush" referring
  to the sponsor
• sponsor liners at the beginning and at the end of
  the session
• sponsor ads in the middle of every hour
• MOVEMENT WITHOUT RUSH
• Monday Friday 18.00-20.00
• Keep calm at the wheel is important. Almost
  everything prevents from this traffic jams,
  careless drivers, pedestrians jumping red light.
• You begin boiling with anger.
• Relax FM reminds only your car should get worked
  up.

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SPECIAL SESSIONS(done on demand)

• BEDTIME STORIES
• Monday Friday 23.00-2.00, 4.00-6.00
• When stress still lies on your shoulders and you
  are sleepless turn on Relax FM.
• Special session for those who is not sleeping and
  wants Bed Time Stories on the calm wave 90
  8 weekdays from 11 pm and till dawn.
• Air differs at night. At night sounds differ.
  Night cant stand rush Just listen.
• Bed-time Stories are on Relax FM weekdays, 22.00
  6.00.
• Sponsorship
• promo spots of the session referring to the
  sponsor
• sponsor ads in the middle of every hour

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RELAX-FEATURES

• RELAX ATMOSPHERE
• Monday Friday 6.00-11.00, twice an hour (15
  45)
• Moscow weather forecast for those who is going to
  live home without rush mornings.
• Sponsorship
• promo spots of the feature referring to the
  sponsor
• sponsor liners at the beginning and at the end of
  the feature
• RELAX-CINEMA
• Monday Friday 11.00-18.00, once an hour
• There are films one can see over and over.
• The best films one can listen to over and over.
• Relax-cinema presents soundtracks of such films.
  There is a fragment from the film before the
  soundtrack. The feature sounds like blue sky,
  smooth sea, deep glance. That makes it unique and
  of great use.
• Relax-cinema the film one wants to listen.
• Sponsorship

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RELAX-FEATURES

• RELAX LANDSCAPE
• Live on the Earth is a free cruise around the
  Sun. Photos carry us back to the best moments of
  this trip. Beautiful landscapes, fantastic views,
  natural phenomena and colorful festivals. All you
  understand as RELAX.
• New Relax FM contest. The listeners send one of
  their best photos of Relax-landscapes with the
  short description of place on the photo (country,
  place, season, name of event or natural
  phenomenon).
• Sponsorship
• promo spots of the contest referring to the
  sponsor
• logo on the contest web-site page
• RELAX VERSION
• Monday Sunday 11.00-18.00, 20.00-2.00,
  4.00-6.00
• There are songs known by everyone. Every day we
  hear the familiar variant on the air. But you can
  listen to new, Relax version on Relax FM. All the
  best in these songs stay the same, only that can
  break peace is taken away.
• We play the part of the original before the song
  to hear the difference between the familiar sound
  and the Relax version.
• Coming out once an hour.
• Promo spots in the hours in which there is no
  feature itself.
• Sponsorship

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RELAX- FEATURES

• NATURE MUSIC
• Sometimes our life looks like an endless race.
  There sould be at least one calm place. No sound
  disturbs. No rush. The place where you can relax
  and remember you always have time for relax.
• Relax FM calm wave.
• It may seem we play only calm music. In fact we
  play calm emotions. Just as it is.
• Nature music sound of waves, noise of tropic
  rain, birds songs at dawn, leaves rustle This
  feature is remarkable, but not out of the calm
  wave context.
• Purity and transparency in every sound.
• Sponsorship
• promo spots of the feature referring to the
  sponsor
• sponsor liners before and after the feature
• logo on the Nature music web-site page
• RELAX TRACK (one of the best tracks of Relax
  collection)
• Monday Sunday 11.00-18.00, 20.00-2.00,
  4.00-6.00
• First song after the block of commercials on
  Relax FM is strong, famous, and
  well-recognizable. One of the best.
• There is a jingle-ad and a fragment of the song
  before the block of commercials that says that
  there will be one of the best tracks of the Relax
  collection right after the commercials. After the
  block one hear the whole song.

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SPECIAL PROJECTS

• WEEKEND SPONSORSHIP
• Friday 2000 Sunday 2300
• Sponsorship of all the songs during weekend.
  Absolute absence of other advertisers spots, only
  sponsor spots and special jingles.
• Sponsorship
• promo spots referring to the sponsor
• sponsor ads at the beginning and at the end of an
  hour
• jingles made specially for the sponsor
• HOUR SPONSORSHIP
• Sponsorship of all the songs during one hour. No
  other advertisers spots, only sponsor spots.
• Sponsorship
• promo spots referring to the sponsor
• sponsor liners at the beginning and at the end of
  an hour
• sponsor spot in the middle of the hour

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CONTACTS
Sales department  tel 7 (495)
105-08-79 fax [phone] e-mail
reklama_at_relax-fm.ru www.relax-fm.ru
Address Trifonovskaya str. 57/3 Moscow 129272