P1251947491FDoai

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Sustainable Tourism Study Tour
NOT MfE policy
7th June 13th July 2008 Costa Rica, Canada,
Europe, UK Eric Park Senior Operator, Tourism
Major Events Ministry for Environment
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NOT MfE policy

• Purpose
• Attend 4th International Taskforce on
  Sustainable Tourism Development, UNEP meeting,
  Costa Rica
• What our environmentally conscious markets want
• What our competitors are doing to be sustainable

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NOT MfE policy

• Learning points
• Principled approach what you dont want
• Need a crisis?
• We have competition inspiring/education
• Future markets/marketing
• Growing public understanding
• Major events

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Principled approach

• Whistler 2020 vision
• 250 partners implement
• 2/3 actions approved
• No to big box development, fossil fuel based
  events, airport

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Need a crisis?

• Highest de-forestation rate in world to largest
  percentage of land being preserved (Costa Rica
  19401950 to 2008)
• Growing up with acid rain, forests dying,
  Chernobyl fallout (Germany)
• Golf course encroaching on wetlands remnants 28
  (Whistler 1996)

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German carbon offsetting brochure
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We have competition

• Carbon Neutral Network - Costa Rica, Norway,
  Iceland and NZ
• Scotland Tourism Board Chairmans
  aspiration/challenge
• Inspiring guests to live differently once home
  President, World Ecotourism Org

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Competition inspiring/education

• NZ 5m/year into North Berwick community
• More global reach from seabird.org (720,000 hits)

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Future markets?

• TNZ ? life changing experience
• Germans
• Dream dest. /furthest away place (S/FA)
• Want to trust us (FA)
• Deeper experience of country (S)
• UK Travel Foundation
• 60 UK outbound tours, 75 funded by cust.
  donations, Fed Tour Op - 5 years customers decide
  on sustainability

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Marketing

• Inbound tourism operators (Rainforest Alliance)
• educating customers
• requiring of suppliers
• German outbound operator
• UNEP Green Travel Bridge
• Scottish Green Travel Guide

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Grow public understanding

• Green passport www.unep.fr/greenpassport/
• Greening hotels
• UNEP CD Sowing the seeds of change
• Green Ants children painting to save US
  30m/year stream clean up CR power co.

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Major events

• 1. Know what you want (2020)
• 2. Start with principles stick to them
• 3. Strategic approach
• Winter Olympics 2m-12m invested brings 10s
  of millions Fed investment
• 2 billion first dates (not milk while here) and
• naming rights media exposure

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NOT MfE policy

• Summary
• NZ can take a principled approach
  ecotourism can lead
• See the looming crisis and act now
• Growing public understanding
• The world expects us to be inspiring - too

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• Keep NZ this unique country, protect our image
  for the betterment of everyone John Anderson,
  founder, Contiki
• ecotourism is NZ tourism the only option for
  each and every tourism operator Hon Damien
  OConnor, Minister of Tourism