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P1251947491FDoai
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Title: P1251947491FDoai
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Sustainable Tourism Study Tour
NOT MfE policy
7th June 13th July 2008 Costa Rica, Canada,
Europe, UK Eric Park Senior Operator, Tourism
Major Events Ministry for Environment
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NOT MfE policy
- Purpose
- Attend 4th International Taskforce on
Sustainable Tourism Development, UNEP meeting,
Costa Rica - What our environmentally conscious markets want
- What our competitors are doing to be sustainable
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NOT MfE policy
- Learning points
- Principled approach what you dont want
- Need a crisis?
- We have competition inspiring/education
- Future markets/marketing
- Growing public understanding
- Major events
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Principled approach
- Whistler 2020 vision
- 250 partners implement
- 2/3 actions approved
- No to big box development, fossil fuel based
events, airport
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Need a crisis?
- Highest de-forestation rate in world to largest
percentage of land being preserved (Costa Rica
19401950 to 2008) - Growing up with acid rain, forests dying,
Chernobyl fallout (Germany) - Golf course encroaching on wetlands remnants 28
(Whistler 1996)
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German carbon offsetting brochure
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We have competition
- Carbon Neutral Network - Costa Rica, Norway,
Iceland and NZ - Scotland Tourism Board Chairmans
aspiration/challenge - Inspiring guests to live differently once home
President, World Ecotourism Org
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Competition inspiring/education
- NZ 5m/year into North Berwick community
- More global reach from seabird.org (720,000 hits)
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Future markets?
- TNZ ? life changing experience
- Germans
- Dream dest. /furthest away place (S/FA)
- Want to trust us (FA)
- Deeper experience of country (S)
- UK Travel Foundation
- 60 UK outbound tours, 75 funded by cust.
donations, Fed Tour Op - 5 years customers decide
on sustainability
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Marketing
- Inbound tourism operators (Rainforest Alliance)
- educating customers
- requiring of suppliers
- German outbound operator
- UNEP Green Travel Bridge
- Scottish Green Travel Guide
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Grow public understanding
- Green passport www.unep.fr/greenpassport/
- Greening hotels
- UNEP CD Sowing the seeds of change
- Green Ants children painting to save US
30m/year stream clean up CR power co.
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Major events
- 1. Know what you want (2020)
- 2. Start with principles stick to them
- 3. Strategic approach
- Winter Olympics 2m-12m invested brings 10s
of millions Fed investment - 2 billion first dates (not milk while here) and
- naming rights media exposure
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NOT MfE policy
- Summary
- NZ can take a principled approach
ecotourism can lead - See the looming crisis and act now
- Growing public understanding
- The world expects us to be inspiring - too
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- Keep NZ this unique country, protect our image
for the betterment of everyone John Anderson,
founder, Contiki - ecotourism is NZ tourism the only option for
each and every tourism operator Hon Damien
OConnor, Minister of Tourism
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