Campaigns

1
Campaigns Enabling Learning Objectives

• State the two major national campaigns that the
  ASAP supports.
• Select from a list other campaigns that may be
  used within your community.

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2
Campaigns

• Campaigns and Marketing are designed to raise the
  awareness level of community members by
  highlighting certain issues.  Increased public
  awareness, through prevention promotion, can
  foster support for prevention, and over time help
  revise social norms related to high risk
  behaviors.
• In the next few slides we will briefly discuss
  some of the campaigns that may be used at your
  installation. Some of the campaigns have links
  to websites for additional information or copies
  of posters.

3
Major Campaigns

• DRUNK DRUGGED DRIVING CAMPAIGN
• (3D Month Campaign)
• December is National Drunk and Drugged Driving
  (3D) Prevention Month. Since 1982, Army
  installations have supported National 3D
  Prevention Month activities as part of the annual
  nationwide public information campaign against
  impaired driving during the holiday season. In
  2001, the national campaign takes a comprehensive
  approach, focusing on the underage drinker
  between ages of 16 and 20, 21- to 34-year olds,
  and repeat offenders. Members of these
  populations are significantly over-represented in
  all categories of DWI crash statistics, including
  fatalities, and are the most resistant to
  changing drinking and driving behavior.

www.3dmonth.org
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Major Campaigns

• RED RIBBON CAMPAIGN
•  
• National Red Ribbon Week is an annual nationwide
  celebration of drug abuse prevention and
  education. The Red Ribbon has been the symbol of
  all of our efforts to eliminate the illegal drugs
  in our schools, workplaces, and communities since
  1988. The dates for this campaign are set by the
  Federation for a Drug-Free America (FDFA),
  usually occurring in the last week in October.
• Your installation will most likely be heavily
  involved with this campaign and be looking for
  assistance from UPLs and commanders.

www.redribboncoalition.org
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Other Campaigns

•  FIRST NIGHT
• First Night is an alcohol free New Years Eve
  celebration. The event can be targeted for the
  youth and/or adult population in the community.
•  
• DRUG AND ALCOHOL AWARENESS WEEK
• This event usually occurs during the first or
  second week in March. The activities for this
  week are usually centered in the schools however
  wider community involvement is encouraged.
•  
• SUMMER SENSE
• This Driving While Intoxicated (DWI) campaign
  runs from the day before Memorial Day to the day
  after Labor Day, and is managed in the same way
  as the 3D Campaign.

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Campaigns

• SOCIAL MARKETING POSTERS
• The Army Center for Substance Abuse Programs
  provides installations with social marketing
  posters each year to help increase awareness
  about specific alcohol and drug issues. These
  posters can also be downloaded and printed in
  full color on 8 1/2 x 11 inch paper.
• These posters are attention getters and greatly
  enhance your unit drug and alcohol bulletin
  board. The next 3 slides show the 2001 social
  marketing posters with a description and a link
  to the download site. Future posters when
  available will be on the ACSAP.org website.

7
SOCIAL MARKETING POSTERS
A new social marketing poster has been designed
to draw attention to the harmful effects of club
drugs. The slogan for the campaign, "Club
DrugsTheyre Nothing to Rave About" is
prominently highlighted on a mock rave invitation
poster, along with factual information about the
negative and harmful effects of using club drugs.
Standard 2x3 posters are being distributed to
Army installations worldwide and 8.5x11 inch
posters are available for download and
distribution on this site.

Download Posters
4-3-1
8
SOCIAL MARKETING POSTERS
A new social marketing poster has been designed
to assist soldiers in making smart decisions when
drinking alcohol. The poster incorporates two
slogans Think Before You Drink and Remember,
its always o.k. not to drink.. The slogans act
as a reminder that not everyone drinks alcohol,
but if you decide to drink, do so responsibly.
The poster also offers several suggestions that,
when utilized, help make drinking alcohol a safer
experience for everyone involved.

Download Posters
4-3-1
9
SOCIAL MARKETING POSTERS
A new social marketing poster has been designed
to inform soldiers of several myths about beer.
The poster, which is only available off the ACSAP
website is 8 ½ x 11 and contains a picture of a
beer stein. In addition to the graphic, common
myths about beer consumption are located around
the poster, with the slogan Think Before You
Drink located at the bottom

Download Posters
4-3-1