Pragmatics in Advertisements

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Pragmatics in Advertisements
Group Member

• ??? Jennifer 593202060
• ??? Wenny 593202096
• ??? Alicia 593202149
• ??? Linda 593202151
• ??? Sandra 593202278
• ??? Ammee 593202436
• ??? Sherry 593202448

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• Situational Context
• Speech Acts
• in the advertisement, there is a slogan
  ??????????????It is a performative verb of speech
  acts. The obvious evidence is the key words I
  would like to. It is kind of pronounce. In fact,
  there is not any light inside womens body.
  However, by wearing this kind of necklace, every
  woman becomes a shinning star, and everyone will
  fix their eyes on you. You are a cynosure. You
  will become more attractive and beautiful.

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• Situational Context
• Maxims of Conversation
• In the advertisement, first, we heard
  the leading lady said that Its nice! Actually,
  she not only admired the necklace, but also
  wanted to buy it. Its situational context of
  pragmatics. However, the leading man also said to
  the lady You have a date with me here, I know
  that. What should the leading man know? Thats
  because Valentines Day is coming, the man knew
  he should buy a necklace for the lady as a gift.
  The best one is that necklace which she had
  chosen.

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• Deixis

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DHL Advertisement
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Advertisement Slogan

• Competition
• Bad for them
• Good for you

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In the movie, we can see the competition is
between UPS and FedEx.At the end, the slogan
Competition bad for them, which refer to Ups and
FedEx.This is about situational context. If the
advertisement doesn't show the car racing between
Ups and FedEx, we wont understand what them
the advertisement refers to.The last phrase, good
for you, refers to two group. One group is people
who choose DHL express, and that the words DHL
wants to tell their customers. Another One refers
to DHL themselves. In the movie, we know that
competition is bad for UPS and FedEx, because
they failed to delivery the goods on time. And
thats good for DHL which get advantage from the
competition. Last phrase is about Deixis, Because
After we see the movie, we know that what you
refers to customers and DHL in the advertisement.
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• Pronouns

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• In this CF, they told us about what happened to
  our hair if we wouldnt take care of them. Our
  hair would be prong and break. Using their
  condition product will penetrate our hair. Our
  hair wont be harmful.
• We can find out a example about the pronoun in
  this CF.
• When the speaker told that Thats it
  penetrate into your hair. It can represent a
  object or something else. In this movie, we can
  explain it as the condition product which make
  your hair more flexile.

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• Speech Acts

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• Verbs like bet, promise, warn, pronounce, etc,
  they are performative verbs. And in this
  advertisement, there is a sentence, ??????????,
  it uses the verb promise. So it is a typical
  performative sentence.

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• In this advertisement, the Chinese sentence
  ????? belongs to one of speech acts-
  illocutionary act. In the Chinese sentence
  ??????, ?? has a warning meaning. In this
  advertisement, the man doesn't use the word
  warning to warn the girl be careful however,
  ?????? still arrives effect on warning.

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Conclusion about Speech Acts

• Every speech act sentence which presents words
  and deeds, it must have a performative verb. And
  there are usually three necessary factors in a
  speech act sentence. The first is there must be a
  performative verb in the sentence. Second is the
  subject must be the first person. And the third
  one is the tense must be present.