Sales Promotion

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Advertising Budget

• Approx 1.2 Billion

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Advertising Budget

• 2 Sales Fund For National Ads

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Advertising Budget

• Local Owners Determine Local Ads

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Advertising
What Percent is Targeted to Children?
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Advertising
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Advertising Print
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Advertising
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Advertising
TV Radio Internet Print Outdoor
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Sales Promotion
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Sales Promotion
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Sales Promotion
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Sales PromotionTie-In
Who Does McDs Partner or Tie-In Their Promotions
With?
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Sales PromotionTie-In
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Sales Promotion
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Sales Promotion
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Sales Promotion
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Sales Promotion
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Sales Promotion- Sponsorship
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Sales Promotion
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Sales Promotion
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Sales Promotion
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Sales Promotion
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Sales Promotion Specialty Item
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Sales PromotionSpecialty Items
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Direct Marketing
McDonalds Launches New York Mobile Coupon
Campaign The series of weekly mobile coupons for
late-night offers is being introduced in the New
York metropolitan area and will be featured on
McDonalds Late Night Lounge Web site at
www.mcdonaldslatenight.com.
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Direct

• McDonald's Appeals to Mothers
• With Web Promotion   
• McMoms.com
• Online Newsletter, Coupons, Articles

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Public Relations
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PR from Sponsorship Event
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PR
"McDonald's is the first quick service restaurant
to offer high-speed wireless access in a major
market. The new Wi-Fi service will be available
at approximately 75 McDonald's restaurants around
the Bay area with the first 55 going 'live'
today."
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PR
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PR
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PR
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PR
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PR
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PR
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PR- Print Ad
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PR- Print Ad