nationwide network of travel operators

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• nationwide network of travel operators

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Thomson Travel Retail

• Overview
• Background
• Opportunity
• Audience
• Customer Journey
• Media
• Successes
• Summary
• Contact

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overview

• Thomson Travel is part of TUI Group the largest
  tourism company in the world and is highly
  trusted and established
• Thomson delivers a service that ensures their 3
  million customers per year come back holiday
  after holiday (offering a full range of travel
  experiences and services)
• The top performing 100 Thomson Travel Retail
  shops in the UK now host a network of digital
  poster screens
• Advertising on these digital posters reaches
  230,000 25 married couples and families each week

Readers Digest Awards, 06
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background

• Brand heritage
• Thomson Travel, part of the TUI Group, has been
  the UKs number one holiday company for over 25
  years
• Reach customers in a holiday mindset
• Thomson touches the customer over 10 times as
  they plan, book and go on their holiday
• 84 of customers in 2004 were very satisfied with
  their holiday
• Travel Retail
• The 730 Thomson Travel Retail shops have a peak
  trading period of January to March
• The 100 highest revenue turnover stores have an
  average weekly footfall of 230,000

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opportunity audience

• Thomson Travel Retail customers are
• 25 married couples and families
• 55 ABC1
• 80 Married
• 31 Families with children
• Booking patterns
• 45 book holidays within 3 months
• Average 2.7 people per booking
• 5.5 shop visits per booking
• Mission varies, e.g. brochure collection,
  booking, payment, ticket pick up foreign
  currency purchase
• Average 10 minute dwell time

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opportunity audience

• 100 largest stores
• Average weekly turnover per store 152k
• UK coverage
• North East, Midlands and Lancashire bias

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the customer journey
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opportunity media

• Digital Posters
• Portrait LCD screens
• A3 size (approx. 27cm x 48cm)
• Static images or flash animated
• Top 100 stores

10 in store windows facing street traffic
90 in prime positions in-store
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opportunity media

• Engage customers as they actively seek useful
  messages
• Stores can be cherry-picked
• Screens illuminated with moving images delivering
  high impact (estimated at twice the impact of a
  static poster)
• Post-campaign reporting

Source POPAI
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case studies

• Case Study
• Thomson Ski
• Ski promotion on digital posters only (Jan to Feb
  06)
• Sales rise during promo period 18
• Thomson Arabian Gulf (Dubai)
• Ski promotion on digital posters only (Jan to Feb
  06)
• Sales rise during promo period 227 (niche offer
  from low base)
• Credentials
• Winner
• Retail Systems Awards 2006
• Best Use of In-Store Marketing Technology in
  Retail
• Finalist Orange National Business Awards 2006
  (Best Use of Technology) AV Awards 2006
  (Digital Signage Project of the Year)

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advertisers

• Parador Properties
• Nectar
• Virgin Experiences
• Universal
• Sony / Da Vinci Code
• American Express
• Eurostar
• Boots
• Debenhams
• Europcar
• Anheuser Busch
• Disneyland Paris / Little Mermaid

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summary

• Thomson is the UKs No. 1 holiday company
• The top performing 100 shops offer digital
  poster advertising for brand wishing to reach
  customers while holiday planning
• Customers are older, affluent and settled. The
  advertising network works recent trade campaigns
  enjoyed big sales hikes

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contact us
2 exmoor street, london w10 6bd
www.abc-media.co.uk mail_at_abc-media.co.uk
020 8962 2300
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other estates

• Grocery channels

Screens
Leaflets Shelf Barkers

• Entertainment and Leisure channels

TV Channel
Screens
Radio Screens