nationwide network of travel operators

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• nationwide network of travel operators

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Thomson Travel Retail

• Overview
• Background
• Opportunity
• Audience
• Customer Journey
• Media
• Successes
• Summary
• Contact

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overview

• Thomson Travel is part of TUI Group the largest
  tourism company in the world and is a highly
  trusted and established brand
• Thomson delivers a service that make their 3
  million customers per year come back holiday
  after holiday
• The top performing 100 Thomson Travel Retail
  shops in the UK now host a network of digital
  poster screens
• Advertising on these digital posters can reach
  230,000 25 up-market married couples and
  families each week

Readers Digest Awards, 06
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background

• Brand heritage
• Thomson Travel, part of the TUI Group, has been
  the UKs number one holiday company for over 25
  years
• Annual turnover is 1.2bn
• Reach customers in a holiday mindset
• Thomson touches the customer over 10 times as
  they plan, book and go on their holiday
• 84 of customers in 2004 were very satisfied with
  their holiday
• Travel Retail
• The 730 Thomson Travel Retail shops have a peak
  trading period of January to March
• The 100 highest revenue turnover stores enjoy an
  average weekly footfall of 2,300 (120,000
  annually)

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opportunity audience

• Thomson Travel Retail customers are
• 25 up-market married couples and families
• Families with children 31
• North East, Midlands and Lancashire bias
• 55 ABC1
• Married 80
• Booking patterns
• Majority are late bookers
• 45 0-3 months
• Average 2.7 people per booking
• 5.5 shop visits per booking
• (e.g. brochure, booking, payment, ticket pick up
  FX)
• Average 10 minute dwell time

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the customer journey
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opportunity media

• Digital Posters
• Portrait LCD screens
• A3 size (approx. 27cm x 48cm)
• Static images or flash animated
• Top 100 stores

10 in store windows facing street traffic
90 in prime positions in-store
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opportunity media

• Engage customers as they actively seek useful
  messages
• Store can be cherry-picked
• Content loaded and updated centrally from head
  office
• Screens illuminated with moving images delivering
  high impact
• Post-campaign reporting

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historic successes

• Case Study
• Thomson Ski
• Ski promotion on digital posters only (Jan to Feb
  06)
• Sales rise during promo period 18
• Thomson Arabian Gulf (Dubai)
• Ski promotion on digital posters only (Jan to Feb
  06)
• Sales rise during promo period 227 (niche offer
  from low base)
• Credentials
• Orange National Business Awards 2006
• Finalist in Best Use of Technology Award
• AV Awards 2006
• Finalist in Digital Signage Project of the Year

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historic successes

• Recent clients
• Parador Properties
• Nectar
• Virgin Experiences
• Universal
• Sony / Da Vinci Code
• American Express
• Eurostar
• Boots
• Debenhams
• Europcar
• Anheuser Busch
• Disneyland Paris / Little Mermaid

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summary

• Thomson Travel Retail is the UKs No. 1 holiday
  company
• The top performing 100 shops offer digital
  poster advertising for brand wishing to reach
  customers while holiday planning
• Customers are older, affluent and settled. And
  the advertising network works recent trade
  campaigns enjoyed big sales hikes

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contact us
2 exmoor street, london w10 6bd
www.abc-media.co.uk mail_at_abc-media.co.uk
020 8962 2300
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our estates

• Grocery channels

Screens

• Entertainment and Leisure channels

Digital Posters
Screens
TV Channel