Diapositiva 1

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Madrid, 30th September, 1st - 2nd October, 2008
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Held by
AEEPP, Spanish Association ofPeriodical
Pubblications Editors General Secretary Rodríguez
San Pedro, 2 Plta. 6ª - 28015 Madrid Tel. 34
914450444 Fax [phone] www.aeepp.com e-mail
secretaria_at_aeepp.com contact Víctor Muñoz
Organisation
EVENTOS AGRUPADOS XXI, S.L. Francisco Suárez, 12
Plta. 2ª 28036 Madrid Tel. [phone] Fax
34 913430425 www.congresomundialeditores.org e-ma
il congreso_at_eaxxi.com contact Ignacio Gil
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Index
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AEEPP, Spanish Association of Periodical
Publications' Editors
1.1 What is AEEPP 1.2 Mission 1.3 AEEPP
Today 1.4 The association in numbers 1.5
Associated to 1.6 Past Conferences 1.7 Other
Events
World Congress
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2.1 Event 2.2 Participants 2.3 Directors
Commissions 2.4 Objective of the Congress 2.5
Speakers 2.6 Main Topics 2.7 Side Events 2.8
Events to be confirmed 2.9 Participation
Fees 2.10 Services for the attendants
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AEEPP, Spanish Association of Periodical
Publications' Editors
1.1 What is AEEPP

• No profit association of companies - independent
  and democratic in its organization and
  functioning, funded in January 08 in Madrid.
• Its activity is covering, but not limited to, all
  Spanish territory by means of its delegacies,
  keeping also in consideration the whole world
  through its international associates and
  partners.
• President - Arsenio Escolar Ramos (20 Minutes).
• Honorary President - Miguel de Haro Serrano
  (IPMark).

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AEEPP, Spanish Association of Periodical
Publications' Editors
1.2 Mission
Represent, manage, promoting and defending the
interests and rights of editorial sector in our
country, focusing on our associates'
publications, concerning the themes of
distribution, points of sale, unfair competition,
relationships with Institutions, promotion,
sector fairs, diffusion supervision, agreements
trading, new technologies, formation,
professional ethic, and, in sum, all those
aspects related with editorial issues.
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AEEPP, Spanish Association of Periodical
Publications' Editors
1.3 AEEPP Today

• AEEPP is currently the largest association of
  editorial companies 140 publishers, 80 in the
  District of Madrid.
• AEEPP is part of the Tripartite Commission
  negotiators of the General National Convention of
  Non-daily Press
• Continuous formation of his associates, by means
  of seminars and courses regarding all subjects,
  e.g. design, modeling, administration, contents,
  new technologies, etc.
• AEEPP maintains formal agreement with companies,
  institutions and universities, in order to
  facilitate the daily work of its associates.
• This year has been signed an agreement with the
  Complutense University of Madrid to start a
  jointly Master's Degree in Administration of
  Editorial Enterprises.

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AEEPP, Spanish Association of Periodical
Publications' Editors
1.4 The association in numbers

• AEEPP is currently formed by 140 publishers, 80
  in the District of Madrid.
• The publications associated to AEEPP are
  currently 648, 340 in the District of Madrid.
• There are 90 digital publications
• The total monthly circulation of all the
  publications associated to AEEPP is 104 million
  copies.
• The monthly number of reader of this publication
  reaches 134 millions.
• The annual turnover of the companies comprising
  AEEPP is over 250 millions.
• The associates to AEEPP employ 2.464 workers.

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AEEPP, Spanish Association of Periodical
Publications' Editors
1.5 Associated to

• FIPP International Federation of Periodical
  Press
• FAEP European Federation of Magazine Publishers
• CEOE Spanish Confederation of Companies
  Organizations

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AEEPP, Spanish Association of Periodical
Publications' Editors
1.6 Past Conferences

• 1. NATIONAL CONGRESS OF FREE PRESS(Valencia, 5 -
  7 February, 2004)
• 1. CONGRESS OF PERIODICAL PUBLICATIONS' EDITORS
  (Salamanca, 23 - 25 February, 2005)
• 2. NATIONAL CONGRESS OF FREE PRESS
  EDITORS(Benidorm, 30 and 31 March, 2006 )
• 2. CONGRESS OF DE PERIODICAL PUBLICATIONS'
  EDITORS (Marbella, 24 - 26 April, 2007)

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AEEPP, Spanish Association of Periodical
Publications' Editors
1.7 Other Events

• AEEPP Annual Prize
  
• I Edition (Salamanca), February 2005
• II Edition (Casa Correos), District of Madrid,
  February 2006
• III Edition (Patio de Cristales), Town Hall of
  Madrid, February 2007
• IV Edition (Jardines de Cecilio Rodríguez),
  Parque de El Retiro, Madrid, May 2008
• Some of the awarded
• H.R.H. Letizia Ortíz, Princess of Spain
• Mr Adolfo Suárez
• Mr Fernando Alonso
• City of Arts and Science of Valencia
• District of MadridDr Valentín Fuster

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World Congress of Free Press
2.1 Event
1. WORLD CONGRESS OF FREE PRESS Event
Location Auditórium Hotel Meliá Castilla,
Madrid Date of the Event 30th September, 1st
and 2nd Octubre, 2008 Presided by H.R.H.
Letizia Ortiz, Princess of Spain
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World Congress of Free Press
2.2 Participants Delegations of 33 invited
countries

• Argentina
• Austria
• Belgium
• Brazil
• Canada
• Chile
• Colombia
• Costa Rica
• Cuba
• Dominican Rep
• Ecuador
• El Salvador
• France
• Guatemala
• Germany
• Holland
• Honduras
• Italy
• Jamaica

Expected Attendance 300 to 400 conferrees
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World Congress of Free Press
2.3 Directors Committees

• Honour Committee
• Executive Committee
• Téchnical Committee

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Honour Committee
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World Congress of Free Press

• HRH Letizia Ortiz Rocasolano, Princess of Spain
• His Excellency José Luis Rodríguez Zapatero,
  Prime Minister of Spain
• His Excellency Esperanza Aguirre Gil de Biedma,
  President of Madrid District
• His Excellency Miguel Sebastián Gascón, Minister
  de Industry, Tourism and Trade
• Excellency Alberto Ruiz-Gallardón Jiménez, Mayor
  of the Town hall of Madrid
• Excellency Nieves Goicoechea, State Secretary
  for Communications
• His Excellency Santiago Fisas Ayxelá, Culture and
  Tourism Counsellor of Madrid District
• Excellency María Dolores Carrión, Sub secretary
  of Culture Ministry
• Excellency Fernando González-Urbaneja, FAPE and
  APM President
• Excellency Gerardo Díaz Ferrán, CEOE President
• Ilmo. Sr. D. Salvador Santos Campano, Presidente
  de la Cámara de Comercio e Industria de Madrid

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Executive Committee
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World Congress of Free Press

• President Arsenio Escolar, MULTIPRENSA Y MÁS
• Speakers Miguel de Haro, EDICIONES Y ESTUDIOS
• Aurelio Almagro, LA TRIBUNA DE MARBELLA
• Ignacio Gil, BRESTALY
• Joaquín Abad, VIVE PUBLICACIONES
• Carlos Gonzalbo, CARLOS GONZALBO Y ASOCIADOS
• Walter Rubén, EL RASTRILLO
• José Luis García, GRUPO HCP COMUNICACIÓN
• Francisco Mayoral, ESTE DE MADRID
• José Antonio Mallou, PUBLICACIONES DEL SUR
• Mar Rebollo, INDISA
• Mariano Remiro, M PUNTO M
• Marco Wang, MEDITERRANEA CULTURA Y MEDIOS
• Andrés Checa, PROTEC
• Héctor Senosiaín, GRAFILAN
• José Antonio Amelibia, CORREOS
• Luciano Monedero, INCODÁVILA
• Secretary Víctor Muñoz, AEEPP

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Technical Committee
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World Congress of Free Press

• Arsenio Escolar , MULTIPRENSA Y MÁS
• Javier Izquierdo, EDITORIAL TÉCNICA EL
  INSTALADOR
• Carlos Campos, LATINO
• Francisco Mayoral, ESTE DE MADRID
• David Torres, ADN NAVARRA
• Aurelio Almagro, LA TRIBUNA DE MARBELLA
• Ignacio Gil, BRESTALY
• Joaquín Abad, HISPANODIGITAL

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World Congress of Free Press
2.4 Purpose of the Congress
Free Press is one of the most relevant happenings
affecting communication and journalism in the
last years. Spain has been one of the peak
countries in this phenomenon, and this is one of
the reasons we chose to hold here, in Madrid, the
1 World Congress of the sector of Free
Press. This project is very ambitious indeed,
expecting over 400 attendants, coming from many
countries, having as speakers the generators of
the most striking success cases in the world of
press creating for the first time ever a global
gathering of the sector of free press. Aim of the
Congress is to have contents rich of information,
with workshops and round tables, in order to
debate all the aspects related to free media, and
putting an effort in analysing and comprehending
the direction towards which the world of free
press will be developing in the upcoming decades.
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World Congress of Free Press
2.5 Speakers
The technical committee is putting all the
efforts in the selection of the speakers to be
invited to the congress. In any case, it will
include the highest world authorities specialised
in free press and in all the disciplines
comprising the publishing environment contents,
distribution, marketing and promotion, new techs,
production, editorial management, etc.
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World Congress of Free Press
2.6 Some of the discussed topics

• New Formulas to have a profitable publication
• Effectively handling cost cutting
• How to franchise our publications
• How much is my editorial worth?
• Trading publications
• Exploitation agreements, mergers and joint
  ventures of publications
• How to define the edition, in order to achieve a
  better and increased market penetration
• The aim is having advertisement bought, not
  selling it
• Where are the market niches?
• Identify hidden incomes which could grant new
  strength to your business model
• Maximize the advertisement value in each media

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World Congress of Free Press
2.7 Collateral Events

• THE MANIFESTO OF MADRID
• During the congress, all the participating
  representatives will be invited to a reflection
  on the intents, ending into a public declaration
  concerning the importance of free press. This
  declaration will constitute the MANIFESTO OF
  MADRID, and will be subscribed by all the
  conference participants.
• 1ST INTERNATIONAL EXHIBITION OF PUBLICATIONS
• After the success obtained by the 1st National
  Exhibition of Publications in Salamanca, during
  the World Congress will be displayed all the
  periodical publications issued in Spain. In this
  occasion we will create an international section,
  gathering a large selection of the publications
  issued in the represented countries.
• INTERNATIONAL FEDERATION OF FREE PRESS AND
  PUBLICATIONS
• During the course of the congress, the AEEPP
  intends to found the above mentioned federation,
  having seat in Madrid, Spain.

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World Congress of Free Press
2.8 Events to be confirmed

• GALA DINNER
• The technical committee is considering the option
  of moving the conferees to the city of Aranjuez,
  in order to visit the Royal Palace and the
  Gardens of the Prince, and afterwards
  participating to the Gala Dinner in the Casino of
  Aranjuez.
• COMMEMORATIVE ACT
• Together with the Madrid Town Hall, the technical
  committee is considering the possibility to
  create an event, so to give evidence of the
  happening of the World Congress in Madrid.
• We would like to have each of the conferees to
  plant a tree, named after an editors
  publication in the same place we would place as
  well a commemorative inscription, including the
  MANIFESTO OF MADRID and the signatures of all the
  participants.

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World Congress of Free Press
2.9 Attendance Fees

• PROMOTIONAL OFFER (subject to availability, only
  payments by 31st August)
• First Subscription 520
• Further Subscriptions 450
• Accompaniers/partners 200
• From 1st September (subject to availability)
• First Subscription 620
• Further Subscriptions 550
• Accompaniers/partners 200

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World Congress of Free Press
2.10 Services for the Participants

• The attendance fee includes
• Attendance to the Congress (Conference Room)
• 4 Coffee-breaks (30/9 and 01/10)
• 2 Lunches (30/9 and 01/10)
• 1 Gala Dinner (01/10)
• Conferee small case
• Documentation
• All the transfer during the course of the
  congress
• Material to listen to simultaneous translation
• Subscription of accompanier/partner includes
  Accompaniers Program

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