Phone Fundraising Increasingly Leveraged in LGBT Campaigns

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Phone Fundraising Increasingly Leveraged in LGBT
Campaigns

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Phone Fundraising

• LGBT nonprofits have boosted use of phone
  fundraising
• Many organizations have adapted their campaigns
  to address budget constraints
• LGBT nonprofits have expanded use of economical
  fundraising campaigns, including online, mail and
  telemarketing
• Nonprofits are learning to live within scaled
  back operations

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Phone Fundraising

• How LGBT Nonprofits Have Adapted Fundraising
  Campaigns
• According to MAP survey, approximately half of
  organizations surveyed cut budgets and delayed
  launching new programs
• Personnel cuts further hinder fundraising efforts
• Reduction in corporate sponsorships translates to
  less corporate money available
• This perfect storm caused LGBT organizations to
  seek new donors and new fundraising strategies

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Phone Fundraising

• How LGBT Nonprofits Have Adapted Fundraising
  Campaigns
• MAP survey indicates 60 of LGBT respondents cut
  special event costs
• Over 80 said they plan to solicit new donors.
  Approximately half of LGBT survey respondents
  indicated the would focus on maintaining existing
  donors
• Jury is still out on whether concentrating on
  large donors or engaging a larger number of
  donors contributing small amounts will yield best
  results

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Phone Fundraising

• How LGBT Nonprofits Have Adapted Fundraising
  Campaigns
• Therefore, LGBT have adapted campaigns that are
  more economical, far-reaching methods like phone
  fundraising instead of expensive special events

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Phone Fundraising

• The Benefits of Using Phone Fundraising in LGBT
  Campaigns
• Phone fundraising provides efficient means of
  potential donor outreach
• Requires little upfront investment and can be
  executed quickly and easily
• Phone fundraising provides an opportunity for
  live donor interaction. Fundraiser can collect
  valuable information for follow-up purposes and
  expand database
• Raises awareness for the cause and educates
  contact

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About the Author
Edward Phillips, MBA, is chief creative officer
of IPM Advancement, a leading nonprofit
fundraising company. Visit us at
http//www.ipmadvancement.com or call
623-687-3908 for more information about Phone
Fundraising.