People, Planet, Profit Equity, Earth, Economics Community, Climate, Capitalism

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Focus the Nation Susan C. Morse
Triple Bottom Line
Triple Bottom Line
Triple Bottom Line
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from Ecology of Commerce,Paul Hawken, 1993

• To create an enduring society we will need a
  system of commerce and production where each and
  every act is inherently sustainable and
  restorative.
• Business will need to integrate economic,
  biologic, and human systems to create a
  sustainable method of commerce.

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Triple Bottom Line

• Profit People Planet
• Economic,
• Social,
• Environmental

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OLD Business Thinking

• Economic Factors.
• Lowest costs,
• maximize profit for stockholders,
• Keep governments out of our business
• Environment, Earth Systems
• Abundant resources for the taking,
• Economic development (our way) benefits all
• Social Factors
• We employ them,
• The rest is their problem, or someone elses

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Systems Thinking
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New Perspectives in Business

• Pay Real Costs (Externalities)
• Care for Capital- Reexamine Values
• Money and manmade stuff
• (materials, buildings)
• Natural (natural resources)
• Human (people)
• Social (society, culture)
• Eliminate Waste (Muda)

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Externalized Costs

• Costs of business
• Effects of business
• Who pays for them?

Social Costs Pollution, poisons Long-term
dangers Degraded habitat Loss of natural
systems Loss of non-renewable resources
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Preservation of Natural Capital

• Energy Sources (what are real costs?)
• Solar, Wind, Tidal, Geothermal
• Waste (human and animal)
• Oil, gas, coal, wood, plant
• Nuclear
• Natural systems that Clean
• tidelands, watersheds, beaches
• rivers, estuaries, mountains

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Human CapitalQuality of WorkSkillsEducation
HealthQuality of Life Social
Capital networks communities cultures
organizations governance
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Reduce or Eliminate Waste-Muda

• Excess motion, steps, transportation
• Underutilized employees
• Inappropriate packaging (excess life span)
• Product Life (inadequate or excessive)
• Materials that cannot be reused, recycled, or
  converted to organic waste
• Lost energy
• Services not products

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Green Fees
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New Perspectives in Business Costs
Capital Waste
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Conclusions

• Insist on paying the real costs
• Value of human and natural capital
• Reduce or use waste
• Change from consumers to customers
• Change from products to services
• Rent or lease rather than buy

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Hopes for the Future

• Business takes a Leadership Role to
• Eliminate MUDA
• Pay Green Fees
• Cultivate Natural, Human Social Capital
• Pursue Sustainable and Restorative Practices
• Join in a global effort to end poverty
• Hope for the Future

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Whats being done

• Paul Hawkens Blessed Unrest, 2007, discusses a
  world movement to make a difference
• Go to Wiser Earth
• http//www.naturalcapital.org/

http//www.wiserearth.org/