COMMUNITY FORESTRY National Ad Campaign

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COMMUNITY FORESTRYNational Ad Campaign
Launch Date National Arbor Day, April 27, 2001

• GOT MILK?
• How about..?

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National Ad Campaign-Concept

• Why.. Plant Trees
• BRING LIFE TO YOUR COMMUNITY?
• Simple message.
• Community Forestry at all levels can use ads.
• Everyone is target audience.
• Focus groups/surveys in 4 cities, 4 states. All
  agreed.

• Why Emulate..
• Got Milk?
• What is the message?
• Who is behind these ads?
• Who or what is the target audience?
• Why is it so effective?

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CAMPAIGN ELEMENTS

• NUCFAC will develop and produce national ads and
  buy space for them in national publications.
• Logos, art work and other promotional materials
  will be available for downloading from the
  website.
• There is a great need to develop connections
  between national ads local campaigns through
  logo identification and concurrent use of the
  promotional materials.

communitytrees.org
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PARTNERS

• Who can use Ads?
• Federal Agencies
• State Agencies
• Local Agencies
• Non Profits
• Tree Care Companies
• Nurseries
• Garden Centers

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TIMING

• National ads will be developed for placement in
  magazines for Arbor Day 2001.
• Website launch date is scheduled for late March
  2001.
• Partner agency use should run concurrently with
  national effort.

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MEASURES OF SUCCESS

• All partners who participate will be asked to
  report on numbers of contacts as a result of the
  campaign.
• The success of this campaign will be gauged by
  the number of people who ask for and make use of
  the Urban and Community Forestry materials in the
  campaign.

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HOW CAN I PARTNER IN THIS AD CAMPAIGN?

• Log on to www.communitytrees.org for downloading
  logos, art, and a listing of materials available.
  
• Utilize the logo and materials developed along
  with your agencys information when promoting
  Arbor Day or any Community Forestry activity.