HC5000 Product Introduction

1
Welcome

• HC5000 Product Introduction
• Agenda
• General Inkjet Technology Overview (w/product
  specifics)
• FORCEJET and ComColor Introduction
• Market Opportunities
• HC5000 Overview
• Investment/ROI
• Sales and market tools
• Success Stories (Japan Domestic)

2
Product Positioning

• Benefit Statement
• RISOs ComColor HC5000 is a full color printer
  based on FORCEJET print engine. The HC5000
  revolutionizes full color, digital printing with
  fast and affordable full color printing for
  everyday communications, at speeds up to 105
  pages per minute, utilizing RISOs ComColor color
  management system, designed to maximize speed and
  quality automatically for the end-user without
  the need for special skills.

3
General Ink Jet Technology

• Ink Jet Head Technologies
• Large Format Ink Jet Plotters
• Small Home Office Desktop Ink Jet Printers
• Ink Jet Applications Markets
• Ink Jet Inks
• Media
• Print Quality

4
Ink Jet Head Technologies

• Two types of Ink Jet Technology
• Continuous Ink Jet
• Drops continuously dropped, electric charges
  dictate when to drop the ink and when to deflect
  the ink
• Mostly used in Commercial markets
• Binary, drop or no drop
• Multi-level deflected high end, high speed, low
  quality
• Drop-on-Demand Ink Jet
• Slower than continuous
• Drops are generated when required, pressure for
  each nozzle driven by actuator, its on or off

5
(No Transcript)
6
Drop-on-Demand Ink Jet

• Thermal/Bubble most familiar
• Line Head
• Slower than continuous
• Basis for most SOHO ink jet printers
• Most utilize water-based inks
• Low cost
• Piezo Pe-A-zo stationary heads
• Higher quality than Thermal/Bubble
• Most utilize pigment inks
• Low cost
• Fast paper feed

7
Ink Jet Head Advantages

• Non-impact direct printing on paper
• Less jams
• No heat
• Simple technology (print head and ink)
• High potential with newer chemistries
• Reliable
• High-quality
• High-speed output
• Low-cost
• Color capable
• Variable data capable
• Low energy consumption (vs. laser)

8
Piezo DOD Ink Jet Advantages

• Higher control of dot drop placement over thermal
  ink jet
• Ink chemistries are more specific
• Long head lifeHigh duty cycles
• Higher production environment

9
Ink Jet Challenges

• General Ink Jet
• Output is just below laser quality
• Quality is affected by ink bleed, banding paper
  types
• Drop on Demand
• Nozzle maintenance required during operation
  (paper dust flushed from heads)
• Piezo ink jet heads are more costly than thermal

10
DOD Ink Jet

• Drops are generated only when needed
• Thermal (bubble) a heater generates the charge
  signaling print head to disperse ink droplet(s)
• Piezo uses pressure and actuators to signal print
  head to disperse ink
• Piezo 8-greyscale drops 8 levels of a drop for
  finer details

11
RISO HC5000 exclusive
or no drop
Piezo 8 greyscale Drop on Demand
From 0 to 7 drops per dot
drop
Piezo Binary Drop on Demand
12
Customer Benefits of ComColor DOD Technology

• Color will help attract new customers
• Easy creation of high quality images
• Providing color documents make a more memorable
  impression
• Color improves bottom line perception is
  successful business
• Enhance creativity of employees
• Competitive advantage (producing in color)

13
Product Positioning
Targets Hospitality Hotel Entertainment Travel
Advertising intensive markets (paper) Real
estate Retail Newspaper Food/Restaurants Member
ship or Resident based organizations Associations
University Alumni Organizations Prisons

• Targets
• Education
• K-12
• Secondary
• Private
• Trade
• Professional
• Religion
• Manufacturing
• Form intensive Markets (Services)
• Finance
• Healthcare
• Government

14
Applications Various types of Communication

• Newsletters
• Flyers
• Letterhead
• Forms
• Bulletins
• Brochures
• Inserts .. manuals, brochures and other
  documents

• Postcards
• Announcements
• Quick Business Cards
• Internal Documents
• Stationery
• Posters
• Seminar Outlines

15
Keys to Success

• Understanding Customers Needs
• Monthly Print Volume of 20,000 per month
• Run Lengths do not matter
• Color Applications
• Image Quality Requirements
• Paper sizes/weights/finishes
• Image area
• Satisfying Needs
• Justifying the Cost

16
Technology Positioning

• Migration from BW to Color
• Black and white prints to ComColor
• Electronic documents to ComColor
• Full color to ComColor
• Combining many technological traits to produce
  ComColor
• Speed of production
• Control of quality
• Economy of business

17
(No Transcript)
18
Initial Investment (SRP)

• Base Machine 39,995
• HC5000 and 512 MB RAM
• Available Accessories 5,470
• ELO Touch Screen and metal plate
• Epson 15000 scanner and scanner stand
• Future Accessories TBD
• Finishing unit (staple, 3-hole punch, saddle
  stitch and fold)

19
Training

• Sales Technical Training
• Equipment
• Printer-Driver
• Color Management (ComColor)
• Separate classes, same content for Color
  Management

20
Sales and market tools

• Demo script
• Competitive analysis
• ROI worksheets
• Success stories
• Sample Book
• CD of demo files
• Spec brochure

• Launch kit (info)
• Telephone scripts
• Article Reprint(s)
• Press Release
• Pins
• Video on CD

21
Supply Opportunities

• Supplies
• The targeted SRP per copy (excluding paper) for
  ink is 2.5 cents based on 4 colors, 5 coverage
  per color, 20 coverage total and lt1 cent for
  black and white.
• Ink Yield
• 20 coverage
• ColorColor 64,516
• Color Black (grayscale) 89,560
• 5 coverage
• Black WhiteBlack White 43,478