BMA%20Mission:

1
BMA Mission

• To promote excellence in the manufacture, sale
  and use of biobased products and the responsible
  development of renewable resources.

2
BMA Functions

• An affordable e-commerce site for marketing
  member products on line and bargaining for input
  needs collectively.
• A national standards credential service.
• A national information clearing house and
  networking portal for stakeholders.
• A single voice to gather input and represent the
  interests of biobased manufacturers in government
  policy and regulation.
• A media relations agent for biobased products.

3
What is a biobased product?

• Relies on plant or animal materials as the main
  ingredient.
• The plants or animals utilized are a renewable
  resource.
• With some exceptions, generally do not contain
  synthetics, toxins or environmentally damaging
  substances.

4
Proposed labeling marketing definitions

• A biobased product has a biomaterial content of
  90 or more (apart from water and other inorganic
  materials).
• The percentage is by volume if a liquid or by
  weight if a solid.
• The non-biobased content is incidental to overall
  product performance and made necessary only
  because a cost-competitive biobased equivalent
  does not yet exist in the marketplace.

5
Proposed labeling marketing definitions (cont.)

• Only products that are 90 are greater biobased
  may be labeled BIOBASED PRODUCT
• Products that are 51 to 90 biomaterial may be
  labeled High Biobased Content.
• Products that are 21 to 50 biomaterial may be
  labeled Moderate Biobased Content.
• Products that are 20 or less biomaterial must be
  labeled Low Biobased Content if the term
  biobased is used in labeling at all.

6
Biobased products fall into three broad
categories

• Biofuels (oils, biodiesel, ethanol)
• Biochemicals (specialty chemicals such as paints,
  inks, surfactants, polymers, lubricants,
  solvents, and plant-made pharmaceuticals)
• Biomaterials (fiber products, lumber, leather,
  processed foods, laminates, roofing, plastics,
  insulation, etc.)

7
Examples of Biobased feedstocks

• Seeds (oilseeds, feedgrains, foodgrains)
• Fruit melons (apple, orange, pear, etc.)
• Leaves (grasses, hay, flax, rice, wheat,
  milkweed)
• Stems (kenaf, sugar cane, trees, hemp)
• Algae (phytoplankton, kelp, etc.)
• Animals (cattle, sheep, bees, fish, sponges,
  birds, zooplankton, etc.)
• Waste (manure, crop and forest residue, urban
  biomass waste, food processing waste, etc.)
• Bacteria (molds, fungi, etc.)

8
Biomass waste fact

• Enough biomass waste is generated annually (280
  million tons) to supply domestic consumption of
  all industrial chemicals that can be made from
  biomass and still contribute an excess to the
  liquid transportation fuel supply.
• Biobased Industrial Products Priorities for
  Research and Commercialization,
  www.nap.edu/openbook/030905392

9
BMA biobased product subclasses

• Absorbents/Adsorbents
• Activated carbon
• Adhesives
• Ag chemicals
• Fibers, bonded fabrics, textiles
• Fuels fuel additives
• Construction and composite materials
• Cleaning chemicals, surfactants, soaps,
  detergents
• Foods, beverages, nutrients
• Gases vapor technology
• Paper and paper products
• Fertilizers compost

• Inks, dyes, pigments
• Landscaping materials, soil amenders and
  remediation
• Lubricants, rust inhibitors, functional fluids
• Oils, waxes and binders
• Packaging
• Personal consumer items
• Pharmaceuticals and nutraceuticals
• Solvents co-solvents
• Specialty chemicals, fatty acids and acetic acids
• Water wastewater treatment

10
Current USDA Product Categories

• Adhesives
• Construction materials and composites
• Fibers, paper and packaging
• Fuel additives
• Landscaping materials, compost fertilizer
• Lubricants functional fluids
• Plastics
• Paintings coatings
• Solvents cleaners
• Sorbents
• Inks

11
Adhesives

• Corrugated packaging
• Dust agglomeration
• Bricks and tiles
• Furnishings made from recycled material
• Laminated panels
• Carton sealants
• Insulation binders

• Straw tackifiers for erodible soils
• Wallpaper pastes
• Foamed plywood glue
• Furniture joint glues
• Remoistenable films
• Paper coatings
• Gypsum wallboard

12
Construction Materials Composities

• Interior paneling simulated wood finishes
• Spray foam insulation with no emissions
• Replacement for polyurethane foam carpet backing
• Dimension lumber formed from composite materials

• Molded millwork, trim, etc.
• Molded reinforced composites
• Drywall gypsum substitutes
• Particle board plywood substitutes
• Acoustical ceiling tiles

13
Fibers, Paper Packaging

• Biodegradable corrugated packaging
• Loose fill (peanut) packaging that dissolves in
  water or composting
• Paper coatings
• Biodegradable replacements for plastic bags of
  all kinds
• Facial tissues
• Carpets and carpet backing

• Sizing agents and pitch formation in papermaking
• Surface starches that improve opacity and enhance
  printability
• Paper packaging strength retention agents
• Food service wraps
• Fiber fill for mattresses, pillows and pads
• Textiles fabrics

14
Biofuels Fuel Additives

• Biodiesel from soy, animal fats or both
• Fuel grade ethanol
• Charcoal briquettes
• Marine grade biodiesel
• Hi-performance biodiesel
• Additives to boost octane of petro-diesel

15
Landscaping materials, compost Fertilizer

• Fertilizers
• Dust suppressants
• Embankment matting for erosion control
• Biodegradable gardening film for weed control
• Mulching products
• Composted materials for fertilizer
• Carrying agents for insecticides and fertilizers
• Composite landscape timbers and decking

16
Lubricants Functional Fluids

• 100 soy-based motor oil
• High pressure oil barrier lubricants
• Liquid wax ester oils
• 2-cycle engine oil
• Hi-performance motor oils
• Heavy-duty truck grease
• 5th wheel truck grease
• Industrial lubricants for salt spray or high
  humidity environments

• Multi-purpose machine shop grease
• Chain lubricant
• Wire cable corrosion inhibitors
• Slideway lubricants
• Rail curve lubricant with lithium thickeners
• Turbine lubricants
• Vacuum oils
• Penetrating oils

17
Lubricants Functional Fluids(continued)

• Rust inhibitors
• Transmission fluids
• Power steering fluids
• Pump oils
• Fire resistant dielectric fluid
• Degreasers
• Heavy duty gear box oils
• Hydraulic fluid
• Low temperature multipurpose lubricants

• Drip oils
• Metal cutting lubricants
• Tapping drilling fluids
• Metal forming fluids
• Extreme pressure forming pastes
• Asphalt release agents
• Concrete release agents
• Concrete sealants
• Die-mold release agents

18
Plastics

• Biodegradable foam food containers
• Biodegradable foam insulation products
• Films for bags and wraps
• Compostable shopping bags
• Biodegradable fast food plates, cups, straws
  eating utensils

• Biodegradable disposable diaper out layers
• Compostable pen barrels
• Thermoplastic polymers for injection molded
  products
• Polymers used in cosmetics and personal care
  products
• Biodegradable trash bags

19
Paints Coatings

• Sealants for concrete, fiber cement and wood
• Tempura paints
• Glitter paints
• Washable paints
• Seed oil coatings
• Wall paints

• Deck sealer and waterproofer
• Concrete curing agents
• Glow-in-the-dark poster paints
• Poster paints
• Watercolor paints

20
Solvents Cleaners

• Asphalt equip. cleaner
• Waterless hand cleaners
• Graffiti cleaners for glass, brick, concrete and
  metal
• Cleaners for polyurethane equipment and lines
• All purpose cleaners
• Adult shampoos soaps
• Carpet shampoos
• Anti-allergen sprays
• Filter cleaners

• Fruit vegetable washes
• Dishwasher and laundry detergents
• Mold, fungus, mildew cleaner
• Bath shower gels
• Carpet spot removers
• Mastic removers
• Industrial parts washing fluids
• Textile and dyeing equipment cleaner

21
Solvents Cleaners(continued)

• Glue, adhesive, paint removers
• Biosolvents for cleaning beaches of oil spills
• Ink haze removers
• Reusable carburetor and parts cleaner
• Waterless electronic component cleaners

• Glass cleaners
• Fabric softeners
• Floor cleaning products
• Disinfectants
• Tub tile cleaners
• Printing equipment cleaners
• Oil grease emulsifiers

22
Solvents Cleaners(continued)

• HVAC cleaners
• Wood, leather, vinyl cleaners
• Ink removers
• Lip balms
• Trap and drain cleaners
• Fabric stain removers
• Oven cleaners
• Glass, fiberglass polishing agents

• Marine hull cargo hold cleaners
• Hand creams lotions
• Kitchen bath cleaners
• Metal cleaners
• Concrete structure cleaners
• Char, grease and burnt residue cleaners

23
Sorbents

• Multi-sorbent for oils, coolants, solvents and
  water
• Animal bedding litter
• Carrier agent for herbicides, insecticides and
  pesticides
• Knitted material to absorb oil, coolants,
  solvents and water
• Superslurper to clean soil contaminants

24
Inks

• Soy-based black news inks
• Soy-based color news inks
• Soy-based UV coating, foil stamping and laser
  printing ink
• Heat set inks
• Soy-based varnish for tory or press tek plates
• Soy-based flexographic ink
• Corn based stamping ink

25
Typical Biobased Manufacturer

• Less than 1 million in annual sales
• Ten person staff or less
• Five years old or less
• 100K in initial capitalization

26
Typical Biobased Manufacturer lacks

• Sophisticated distribution channels usually
  highly localized
• Sophisticated business management skills
• Upward mobility driven by market demand
• Government development support compared to
  mainstream manufacturing entities
• Connection to global markets
• Institutional credit rating and securities
  outlets for capital expansion

27
Typical Biobased Manufacturer needs

• Adequate capitalization
• Adequate testing or sophisticated industry data
• Distribution at all levels
• Price parity with non-biobased products
• Affordable first or second stage materials
  locally available
• Marketing and sales skills and talents
• Significant market presence
• Consumer education
• Government support for domestic and export sales

28
BMA Action Plan

• A BMA Bio-Mart Supercenter that links consumers
  and suppliers to manufacturers the e-Bay of the
  Biobased World
• Cultivate relationships between manufacturers and
  distributors, wholesalers, agents, brokerages,
  commodity houses, consumers, retailers,
  resellers, etc.
• Promote demand for biobased products by educating
  the public, industry, government, and commercial
  customers about the available biobased
  alternatives, their affordability and the
  favorable differences with non-biobased products.

29
BMA Action Plan (cont.)

• Investigate new market opportunities and help
  facilitate product development.
• Help to establish new quality control standards.
• Create manufacturing cooperatives to improve the
  supply of biobased materials and improve
  manufacturing economies.
• Work with other trade associations to find new
  economies in commodity materials development
  funded by long term cooperative financial
  programs.

30
BMA Action Plan (cont.)

• Promote the BIOBASED image as complying with the
  performance standards of the BMA to help
  reinforce consumer confidence in biobased
  products.
• Attempt to gain government tax relief for
  consumer biobased purchasing.
• Promote the BIOBASED Trade Fair.
• Reward Biobased Manufacturing excellence, new
  product development and substantial market
  success in traditional non-biobased product
  areas.

31
BMA Member Services

• Monthly online newsletter with proactive response
  page.
• Membership directory linking inquiries to member
  web sites.
• Annual connection summary documenting prospect
  inquiries routed to members by product category.
• Access to auctions for purchasing feedstocks.
• Promotion and sales transaction services for
  members without an active web site commerce
  center.
• Access to member storefronts with product
  educational information including descriptions,
  specifications, recent pricing and key seller
  information, contact points, web site links, etc.
• BMA Marketing Materials including video and print
  media.
• Capitalization assistance.

32
What Government Can Do To Help

• Government Statistical Data on biomass and
  biobased products. At this time, no government
  agency is compiling such information.
• Federal policy to require use of biobased
  materials whenever competitive in cost,
  performance and availability and incentives for
  states and municipalities to do likewise.
• Help with consumer awareness of biobased products
  and where to buy them by expanding buy bio
  movement among government agencies to a marketing
  campaign aimed at consumers, business and
  industry.
• Increased direct federal assistance to biobased
  manufacturers in the form of developmental grants
  and low interest loans.
• Buying and selling venues for feedstocks
  comparable to the Chicago Board of Trade but
  tailored to the needs of the biobased sector.
• Tax relief to biobased manufacturers,
  manufacturers who change from synthetics and
  petroleum based sourcing, and biobased consumers
  in order to stimulate biobased market growth.