Presentacin de PowerPoint

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Marketing proposal June 09
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AIM

• Increase the demand of Valencia as tourism
  destination in Belgium
• Get there with Sunjets

• Joint Marketing
• Special action to Sunjets subscribers
• Re-activate subscribers attention

HOW
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Promotion

• How it works We will design a game that will be
  sent by e-mail. See
  People will be able to play, by
  trying to cook the best paella, deciding
  ingredients, time of boiling, (We will not do
  something too complicate). They will only be able
  to participate if they send the e-mail to 2
  contacts/friends by including their e-mail.
• Why paella? ? Comes from Valencia international
  awareness
• Prize We will do a prize-draw with people
  participating. We will offer a week-end trip to
  Valencia for 2 persons (Flightshotelexcursions)
• Winners we will communicate winners by
  including a banner in our website (and maybe also
  by sending an e-mail to all people participating)

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Benefits for partners

• Valencia Tourism
• Increase brand awareness
• Sunjets
• Get new attention from your subscribers They
  are always receiving the same kind information
  from your subscription service. This new game
  will help you to get their attention
• Increase sells Generate with this promotion new
  interest in travelling to Valencia

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Needs from each partner

• Valencia Tourism
• Design and hosting of micro-site
• Flights for winners (2 return tickets), and
  excursions.
• Sunjets
• Hotel rooms for prize (1 double room 2 nights)..
• Data Base of Sunjets subscribers (you can
  whether send us your data base or we can give you
  the design for you to send it to your subscribers)