Java the Hut

1
Java the Hut

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2
Vision of the Business

• 2-year plan
• Establish ourselves as a premier coffee company
  providing excellent customer service, Offering a
  great place for college students to chill, chat,
  and relax.
• Be a profitable business maximizing profits and
  minimizing costs.
• Cozy couches, reclining chairs, and dim lighting
  to ensure our customers comfort.

3
Value Proposition

• Free Wi-Fi
• Students can come to relax, study, and use our
  free wi-fi for their convenience
• Cozy, super cushioned couches
• Happy hour
• Cheaper coffee at limited times throughout the
  day
• E-mail club
• Deals and other great sources of coffee deals
  sent through email.

4
Organization of the Business

• Hours of Operation
• Monday-Friday 6am- 1130pm
• Saturday 6am- 1230am
• Sunday 8am-1030pm
• Staffing
• Drive thru Kiosks- 7 or 8 employees
• Coffee shops- 15-20 employees

5
Org. of the Business Cont

• Scheduling
• Drive thru Kiosks
• 4 people schedule throughout the day, at
  different intervals
• One opening in the morning, one closing at night,
  two mid-shifts throughout the day
• Coffee Shops
• Seven or eight people schedule through the day
• Two opening, one mid-morning, two afternoon, one
  or two closing

6
Marketing Concept

• Target Market- College Students
• Can come sit down, study, and sip a cup of coffee
• Competitive Advantage- Product/Service
  Differential Competitive advantage
• Fast service, later hours, within walking
  distance, relaxing ambience
• Free Wi-Fi, email club, happy hour

7
4 Ps

• Product- Coffee
• Price- Reasonable so college students can afford
  it
• Promotion- Promoting Pure Vida Fair trade coffee,
  email club, flyers on campus
• Place- PLU, UW-Tacoma, a couple drive thru kiosks

8
Ownership Model

• Corporation
• LLC model
• Form of S-Corp.

• Advantages
• Limited Liability
• Tax advantages
• Ownership transfer options
• Opportunity for growth
• Longevity