GENERATION wHaT

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GENERATION wHaT???
Generational Differences Impact on Business,
Employees HR
Professionals

NAAAHR General Meeting
Wednesday, November 15, 2006
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Whois NORMBOND?

• Recognized as an international authority on
  marketing, corporate diversity, sales and
  multicultural issues.
• Specific marketing experience includes IBM
  other Fortune 500 companies mass media w/ print,
  radio, electronic communications and live events.
• Earned an undergraduate degree with a dual major
  in business and economics and a masters degree
  in information science, both from the University
  of Pittsburgh.

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Success Stories

• NAMD 54th Annual Conference
• Conference Chairperson and Project Management
• National Diversity Week 1999-2002
• Conceived, marketed and funded
• NEXT STEP Magazine 1996-2003
• Publisher General Manager

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Client Success

• ODUNDE, Inc.
• Promotional DVD/Video
• Key to securing 300K grant
• NPower PA
• Promotional DVD/Video
• Concept, Write, Shoot, Edit
• Charlie Mack Party 4 Peace Celebrity Weekend
• Event documentation (4 days)
• Tour, Youth Carnival, Fashion Show Basketball
  Game
• Kinki Kreations Hair Salon
• Created a Customized DVD to accompany book
• New revenue stream
• Sisters In Shape Fitness
• Event Documentation
• Created a Customized DVD for Consumer Market

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Generational Impact

• Four Major Generations that are currently
  impacting the social, business political
  environment

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SEGMENT ASSESSMENT

• How LARGE is the Segment?
• Is the Segment ECONOMICALLY Viable?
• What are the UNIQUE characteristics of the
  segment?
• Demographically
• Psychographically
• Do FOCUSED marketing options exist?

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TODAYS SEGMENTS

• Traditionalists (1925 1945)
• Baby Boomers (1946 1964)
• Generation X (1965 1981)
• Generation Y (1981 onwards)
• Millenials (1977 1994)

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BIG NUMBERS BIG DOLLARS

• 77MM BABY BOOMERS
• 76MM Y/MILLENNIALS

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GENERATIONAL VALUES
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KEY QUESTION TO UNDERSTANDING THE GENERATION IS..
WHERE ARE THEY COMING FROM?
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CLUES TO IDENTITY
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MAKING PROGRESS in the WORKPLACE

• MOVE beyond the FEAR
• Understand and ACCEPT the DIFFERENCES
• Utilize the DIVERSE characteristics of EACH
  GENERATION

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MULTI-NATIONAL ORGANIZATIONS

• Traditionalists Baby Boomers
• Create family environments
• Limit change
• Provide Rewards for Success

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MULTI-NATIONAL ORGANIZATIONS

• Generation Xers
• Engage in Multiple Tasks
• Utilize Technology
• Offer Creativity

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MULTI-NATIONAL ORGANIZATIONS

• Generation Y/Millenials
• Crave Freedom Change
• Empowerment Opportunities
• Take on a Facilitator Approach

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IMPLICATIONS of DIFFERENCES

• Generational Differences will become a MAJOR
  CONSIDERATION for organizations as we approach
  2020

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SUMMARY

• EFFECTIVE GENERATIONAL Management is an ART not
  SCIENCE
• RELATIONSHIP BUILDING requires COMMITMENT
• SUBTLE DIFFERENCES makes ALL the difference

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FINALLY

• Embrace
• cross-generational differences and promote
• INCLUSION to provide greater OPPORTUNITIES FOR
  ALL.
• ITS GOOD BUSINESS SENSE!

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Thank You!