Idea Generation

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ENTERPRISE

• Idea Generation

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Idea Generation
Where do I begin?
Fun / TY
95 perspiration and 5 inspiration
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Idea Generation
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Idea Generation
Left Brain / Right Brain
Logical Intuitive
Components Random
Sequences Images
Reading Colour
Writing Music
Listening Creativity
Both
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Idea Generation
Creative Thinking

• 5 of adults over the age of 20 years
  consider themselves to be Creative.
• 95 of children between the ages of 5 and 10
  years exhibit a strong tendency towards
  creativity.

Imagination is the fuel for creativity.
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Thinking Outside the Box
Inside the Box
Idea Generation
Both

• Try this exercise.
• What is half of 10?

Try this exercise.
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Ideas Notebook
Idea Generation

• Record unusual or interesting ideas.

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Ideas Notebook
Idea Generation

• Always carry an ideas notebook.
• Words/Pictures/Photographs
• Date ideas
• Re-visit and examine
• Encourage an idea a week/month

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Paperclip Challenge
Idea Generation

• How many uses for a paperclip?

Individual
Group
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Idea Generation

• The ability to generate ideas comes from
  intuition, but is amplified by experience!
• Exercise your imagination
• Create a false crisis!!!!

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Everyone can search for and find ideas.
Idea Generation

• The bicycle tyre - Vet
• The Frisbee - Baker
• Cornflakes - Farmer

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There is no magical formula.
Idea Generation

• Think in new ways..
• Associate things that dont have an obvious
  link..
• Find new uses for old things.
• Analyse why something is not working
• Find solutions for consumer problems
• Identify a niche market..

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There is no magical formula.
Idea Generation

• Recognise changes in consumer tastes.
• Analyse the failures of others..
• Apply new technologies in new ways
• Try something differentFood
• Watch a TV show you dont normally watch.

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Strategies
Idea Generation

• Brainstorming
• Brain writing
• Matrix/ Scamper/ PEP
• Mind Maps
• Problem Solving
• Lateral/ Creative thinking

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BrainstormingA poorly planned brainstorming
session could cause more harm than good.
Idea Generation

• Sharpen the Focus
• Strict rules
• Start with a number
• Stages for a facilitator Start- middle- end
• Space for ideas
• Stretch your mental muscles
• Show and tell

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Brain writing
Idea Generation

• Ideas are written
• Individual
• Pair work
• Group work
• Variations.

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Idea Generation
Scamper - Product
Substitute
Combine
Adapt
Modify
Put to other uses
Eliminate
Reverse
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Matrix
Idea Generation

• Features Colour
• Size
• Gift
• Markets Babies
• Communion
• Religious
• Elderly
• Homeowners

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Matrix
Idea Generation
features markets colour size gift personal
infants
elderly
Christmas
other
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PEP approach
Idea Generation

• Pre - Experience
• Experience
• Post - Experience
• What could make life easier for people when
  brushing their teeth?

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Mind Map
Idea Generation
Slate
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Mind Map
Idea Generation
Slate
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Idea Generation
Mind Map
Religious
Signs
Slate
Clocks
Lamps
Mirrors
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Mind Map
Idea Generation
Idea Generation
Religious
Signs
Slate
shapes
designs
Lamps
Clocks
Mirrors
Personalise
Objects
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Mind Map
Idea Generation
Religious
Signs
Slate
shapes
designs
Lamps
Clocks
Mirrors
Personalise
Objects
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Problem Solving
Idea Generation

• Problems mean opportunities
• Many a good idea has come from finding a solution
  to a problem.
• What causes the Problem?

• Think Backwards
• Think Bigger
• Think smaller

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Steps in Problem Solving
Idea Generation

• Check the facts
• What is causing the Problem?
• Identify Solutions
• Prioritise the Ideal solution
• Implement
• Evaluate

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Problem Solving
Idea Generation
Traffic Congestion

• Shift focus
• Make it unnecessary
• Reduce the problem
• Substitute

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Problem Solving
Idea Generation

• Stain Remover
• Burglar Alarm
• Shopping trolley
• Spray Starch
• Fast Food

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Lateral Thinking.
Idea Generation

• Encourage students to
• Be adventurous
• Take new paths .not the logical / obvious choice

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Lateral Thinking.
Idea Generation

• Garages
• Billboards
• Crisps
• Organic food

Scarf.
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Idea Generation

• Develop a new idea
• Copy an idea
• Alter an idea
• Buy a business

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Product Life Cycle
Idea Generation

• Introduction
• Growth
• Maturity
• Saturation
• Decline

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Product Life Cycle
PRODUCT LIFE CYCLE
Introduction Growth maturity Saturation Decline

S A L E S
0
T I M E
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Needs and Wants

• The trick is to provide something that enough
  people want.
• Look around
• Can you identify needs?
• e.g. Students needs.

Research Desk/Field
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Other ideas..
Idea Generation

• Events
• Craft Fair
• Car boot sales
• Buy and sell
• Local Markets
• Lifestyles
• Food

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Idea Generation
Come to a road block. take a detour
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Idea Generation
Any Interesting Ideas!
Thank You