Entertainment and Technology Hype vs' Reality

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Entertainment and Technology Hype vs. Reality

• Ben Fritz, tech reporter
• Variety / Daily Variety

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Three examples of media hype

• Is the video game industry bigger than the film
  industry?
• Is TiVo killing TV?
• Do consumers want all their media on-demand?

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Is the video game industry bigger than the movie
business?

• Innumerable reports state that the video game
  business is bigger than the film business. This
  is wrong, by a long shot.
• The video game statistic includes sales of
  hardware
• The film statistic includes only box office

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Video Games vs. Box Office(in billions)
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Video Games vs. Box Office and Home Video
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Is TiVo killing TV?

• Most analyses show DVR deployment in single
  digits as of households
• TiVo users survey found only 40 of viewing is
  recorded
• Commercials are skipped 70 of the time
• So 72 of commercials still watched by TiVo users

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TV advertising revenue healthy(in billions)
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Do people want all their media personalized and
on-demand?

• Digital music services are growing fast
• Video-on-demand will eventually be a serious
  business
• Most people dont have the time or energy to
  personalize their media. They want it delivered
  to them.

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On-Demand vs. Satellite Radio
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What matters about technology?

• Usually technology is used behind the scenes to
  improve existing practices. E.g. digital editing
  and workflow
• Industries, especially media, initially resist
  new technology, then learn to adapt. E.g. radio,
  VCRs, online music(?)
• Tech tends to get overhyped, then slowly mature
  into a business. E.g. Online media