Parallels Automation for Hosted Exchange

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Parallels Automation for Hosted Exchange

• Carrier Grade Automation and Billing Solution for
  Hosted Exchange
• Jan Lekszycki
• 2nd Hosting Community Event
• 23.04.2008

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Parallels Automation

• Agenda
• About Parallels
• Market for Business Class Email
• Business Case for Hosted Exchange
• Parallels Automation Compliments Microsoft HMC
• Parallels Automation Features
• Parallels Automation Deployment
• Customer Testimonials

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Parallels at a Glance

• Strong Foundation
• Founded at the end of 1999
• 900 Employees worldwide
• 500 Partners, incl. Microsoft, Apple, Intel,
  AMD, Dell, HP IBM
• Proven Track Record
• Powering more than 1 Million Servers and Desktops
• Serving more than 10 Million End Customers in 125
  Countries
• 27 Awards in the last 12 months
• Market Leadership
• 1 in Desktop Virtualization (Parallels Desktop
  for Mac)
• 1 in OS-level Virtualization (Parallels
  Virtuozzo Containers)
• 1 in Server Automation Control Panels (Plesk
  Control Panel)

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Parallels Hosting Momentum

• Serving Web Hosting Industry since 1999
• Over 10,000 service providers as customers, with
  over 550 certified hosting partners

• Global market leader in hosting automation and
  virtualization software
• Over 200,000 servers powered by Parallels control
  panels
• Over 700,000 VEs deployed
• Over 17,000 Virtuozzo physical servers
• Over 10 million active sites/domains
• Over 50 million mailboxes

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Parallels Automation

• Agenda
• About Parallels
• Market for Business Class Email
• Business Case for Hosted Exchange
• Parallels Automation Compliments Microsoft HMC
• Parallels Automation Features
• Parallels Automation Deployment
• Customer Testimonials

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Hosted Exchange Market

• SMB Market Size 36 million mailboxes
• 40M small businesses (lt25 users)
• 670K medium businesses (lt100 employees)
• Total employees 520M worldwide
• 7 require business class email
• Retail price 8 - 12 per mailbox per month
• charge 2-4 / month extra for additional storage,
  etc.
• charge 10 / month extra for mobile access

Source Microsoft based on data from Radicati
Group
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Hosted Exchange Market
7 plus domain and setup fees
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Hosted Exchange with Wireless Access
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Parallels Automation

• Agenda
• About Parallels
• Market for Business Class Email
• Business Case for Hosted Exchange
• Parallels Automation Compliments Microsoft HMC
• Parallels Automation Features
• Parallels Automation Deployment
• Customer Testimonials

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Why Do Businesses Purchase Hosted Exchange?

• Less expensive than deploying an in house
  solution
• Easier to maintain than an in house solution
• No patching and maintaining software
• More reliable than a server in a closet
• Provides more features than POP mail
• Shared calendar and contacts
• Distribution lists
• Secure remote access
• Mobile access
• Control panels for simplified management
• Parallels automation allows department and end
  user control of tasks that are normally delegated
  to an IT administrator

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ROI of Hosted versus In-House Exchange

• Businesses with fewer than 1,400 users should
  consider a hosted version of Exchange

• Assumptions
• Hosting
• 10 / mailbox per month
• No discounts for large accounts
• No BlackBerry or mobile costs
• In-House
• Hardware is NOT redundant
• 40 hours installation for initial setup
• 1 extra tech (70K) for each 500 users for
  in-house
• No BlackBerry or mobile costs

Full spreadsheet with provider and customer ROI
calculation is available upon request and
approval.
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Parallels Automation

• Agenda
• About Parallels
• Market for Business Class Email
• Business Case for Hosted Exchange
• Parallels Automation Compliments Microsoft HMC
• Parallels Automation Features
• Parallels Automation Deployment
• Customer Testimonials

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Complementary to Microsoft HMC

• Exchange with HMC
• Multi-tenant architecture
• Scalability
• Reporting and monitoring
• Parallels delivers a complete offering
• Storefront integration with domain registration
• Automated ordering and provisioning
• Customer self management - control panels
• Billing and service plan management
• Resource reporting and tracking
• Reseller capabilities and control panels

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Feature Wireless Access to Your Exchange Server
BlackBerry devices
Windows Pocket PC or Windows Smartphone
Treo, Symbian, or other handheld device

• Exchange Server
• Email
• Calendar
• Contacts
• Tasks
• Files

• Access to Exchange Server
• Push Technology automatically delivers email to
  your handheld inbox
• User Synchronization delivers email on demand
  using send/receive
• Outlook Web Access allows users to view email
  using mobile browser

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Parallels Automation

• Agenda
• About Parallels
• Market for Business Class Email
• Business Case for Hosted Exchange
• Parallels Automation Compliments Microsoft HMC
• Parallels Automation Features
• Parallels Automation Deployment
• Customer Testimonials

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Feature Mailbox Level Storage Control

• End user administrators assign storage and view
  utilization at the mailbox level

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Feature List, Folder, and Contact Management

• Create lists, aliases, and shared contacts from
  the control panel
• Automatic creation of GAL based on users in
  organizational unit

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Feature Exchange Store Management

• Service providers create and manage features on
  their Exchange servers

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Feature Customer Upselling

• One platform supports all services
• Upgrade from Plan to Plan Upgrade Center in
  Customer Control Panel
• Buy Additional ResourcesInside of the same
  service disk space, traffic, IPs, mailboxes
• Buy Additional Applications Application Vault in
  Customer Control Panel
• Buy Additional Services Upgrade Center in
  Customer Control Panel
• Buy Marketing Services

• Mechanism for up-sell is integrated into the
  provider and customer tools
• Upsell process is very simple and intuitive for
  the customer

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Features Included with Parallels Automation

• The following key features are included in a PEM
  deployment, but are not Exchange Specific
• Integrated storefront with domain registration
• Automated provisioning through MPS with custom
  providers to accomplish more than MPS alone
• Billing support
• Integrated payment gateways
• Service plan creation and management
• Customizable workflow for ordering and renewals
• Customer web-based self-service and support
• Support for HMC 4.0 advanced features
• Exchange 2007 with unified messaging
• SharePoint 3.0 with advanced templates
• Automated customer notifications
• Service ending
• Resource shortfall
• Provisioning status
• Marketing and integrated sales campaigns

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Parallels Automation

• Agenda
• About Parallels
• Market for Business Class Email
• Business Case for Hosted Exchange
• Parallels Automation Compliments Microsoft HMC
• Parallels Automation Features
• Parallels Automation Deployment
• Customer Testimonials

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Deployment Options for Exchange 2007 with HMC 4.0

• Deployment 1 Entry Level
• 9 servers, approximately 1,000 mailboxes
• Issues non-redundant architecture, upgrade path
• Deployment 2 Standard Hosted Exchange Deployment
• 14 servers, approximately 5,000 mailboxes
• Provides redundancy and upgrade path
• Deployment 3 Carrier Hosted Exchange Deployment
• 20 servers, approximately 20,000 mailboxes
• Fully redundant

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Architecture Diagram Standard Level

• 14 server deployment
• 2 Exchange front end servers
• 2 Exchange back end servers
• 2 Exchange edge servers
• 2 DNS servers
• 2 Active Directory servers
• 1 Provisioning server
• 1 PAS front end server
• 2 PAS back end severs
• 3 optional servers
• 1 BlackBerry messaging server
• 1 SharePoint front-end server
• 1 SharePoint back-end server
• Capacities
• 5,000 mailboxes
• 500 BlackBerry users
• Fully redundant and scalable

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Architecture Diagram Carrier Level

• 20 server deployment
• 4 Exchange front end servers
• 6 Exchange back end servers
• 2 Exchange edge servers
• 2 DNS servers
• 2 Active Directory servers
• 1 Provisioning server
• 1 PAS front end server
• 2 PAS back end severs
• 3 optional servers
• 1 BlackBerry messaging server
• 1 SharePoint front-end server
• 1 SharePoint back-end server
• Capacities
• 20,000 mailboxes
• 500 BlackBerry users
• Fully redundant and scalable

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Parallels Expert Services

• Included in Parallels Automation for Exchange
  contracts
• System Installation
• Parallels supports deployment of operating
  environment
• Process gt Purchase servers, install operating
  systems, complete pre-installation checklist, and
  turn over the project to Parallels
• System Configuration
• Customize storefront
• Customize service plans
• Brand control panels
• One week of remote installation and configuration
  is included, additional support can be purchased
  in one week increments

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Parallels Automation

• Agenda
• About Parallels
• Market for Business Class Email
• Business Case for Hosted Exchange
• Parallels Automation Compliments Microsoft HMC
• Parallels Automation Features
• Parallels Automation Deployment
• Customer Testimonials

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Customer Success Story

• The Parallels System Automation control panel is
  by far the best control panel we have used or
  investigated. Our customers all love the control
  panel, it is well thought out, and easy to
  navigate even for novices. We get many
  compliments and referrals because of the control
  panel.
• Dave GrantzExchangeMyMail

Business Challenge Launch Hosted Exchange 2003
with mobile services and the ability to upgrade
to 2007 and integrate with third party solutions.
Parallels Provided Parallels provided
planning, marketing, and deployment expertise to
help EMM launch Hosted Exchange and SharePoint.
After the initial launch, Parallels automated
support for BlackBerry and Goodlink, and helped
ExchangeMyMail upgrade to Exchange 2007.
Parallels also provided integration with
archiving, anti-virus, and anti-spam platforms.
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Customer Success Story

• Several solutions we investigated were simply
  enhanced versions of Microsofts toolkit.
  Parallels Automation was the only solution which
  delivered an integrated package with a
  storefront, control panels, billing software, and
  business logic.
• The days of manual mailbox provisioning have gone
  by the wayside. Service providers and ISPs that
  provision accounts manually will not be able to
  grow and scale their business."
• James BondCTO, IceWEB

Business Challenge IceWEB wanted to offer
IceMAIL through major electronics retail stores
without running into capacity contraints. Parallel
s Provided Parallels provided a single
integrated system with an online storefront,
billing system, customer control panels, and
fraud management. IceWEB customized Parallels
Automation to deliver a branded storefront and
unique ordering process from both the Internet
and store sales representatives. The billing
system was modified to charge for items such as
mailing an Outlook DVD.
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Customer Success Story

• Due to the structure of our 555 days free
  hosting offer, it was important for us to have
  everything automated to maintain low
  administration costs. It would have taken us
  years and many times the investment to implement
  the solution internally with a fraction of the
  features that PAS supports."
• Jochen BergerCTO and Founder, Intergenia

Business Challenge Deliver new product
offerings. Keys to success involved rapid
deployment and cost containment. Parallels
Provided Parallels helped Intergenia launch a
unique shared hosting solution 39 days after
project inception. Within a few months,
Intergenia was able to grow to a customer base of
over 20,000 users while maintaining its
leadership in the dedicated hosting market.
Later, Intergenia used PAS to quickly deploy
other services, including Windows hosting and
Exchange hosting.
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Customer Success Story
Other Stories Parallels Automation has
contracted with over 44 service providers who
plan to launch a Hosted Exchange offering.
Parallels has helped with everything from
planning to deployment to ongoing
maintenance. Other Options Parallels Automation
has several providers who offer white label
programs to service providers. A white label
program can benefit providers who want to offer
Exchange, but do not want to make the investment
into or have the expertise to maintain an
Exchange infrastructure.

• Reseller Benefits
• Branded control panels
• Sub-resellers
• Pricing flexibility
• Service plan flexibility
• Start reselling and then purchase and install
  your own system as your volume grows.
• Need Help Planning?
• Contact us to obtain a spreadsheet which shows
  how many accounts you need to sell to justify an
  investment in building a Hosted Exchange
  infrastucture.

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Live Demonstration

• A fully operational, deployed system is available
  at CrucialServer.com
• Contact jlekszycki_at_parallels.com for an account
  on our CrucialServer.com demonstration site.
  Initial presentation is required

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Summary

• Key Points
• Business class email is a growing market
• Using Parallels Automation and Hosted Exchange
  providers can build a turnkey offering based on
  Parallels expertise
• Parallels Automation Provides
• Integrated storefront
• Automated provisioning
• Customer self-service
• Detailed billing and reporting
• Unified messaging and wireless device support
• Jan Lekszycki
• 48 606295890, jlekszycki_at_parallels.com