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Welcome to CATA Seminar Series November 21, 2009
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Branding Social Networking

• Ralph Rodheim Michael Jarvis

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(No Transcript)
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Introduction

• Who are you in this electronic world?
• When was your site last evaluated?
• Where is your Web Site I cant find it!
• Why you need to be involved
• How did Social Networking begin?
• What exactly is Branding

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Why Branding?

• Keep your herd on your ranch
• Make money achieve objectives
• Make money increase sales
• Make money keep clients
• Make money get more business from customers
• Make money

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Establishing a Brand

• Closely coordinated with MarCom
• Public Relations
• Advertising
• Web Usability
• Search Optimization
• Social Networking
• Sales Support

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Good to Great Business

• Good is the enemy of Great!
• Three concepts to consider
• What you can be the best in the world at?
• What are you deeply passionate about?
• What drives your economic engine?
• Great Branding recognition

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Social Networking

• Michael Jarvis

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I had my own blog for awhile, but I decided to
go back to just pointless, incessant barking
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Social Networks

• Industry Giants
• Linkedln
• Facebook
• Twitter
• You Tube
• Yelp!

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Begin with Blog

• Whats a Blog?
• Tool to create and publish
• Tool to encourage feedback
• Why Blog?
• 2008 45 US readership
• 2013 58 projected
• Why Dont You Blog?
• No time for management
• No people to write

2008, Inbound Marketing University
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Blogs

• Support Keywords for SEO
• Relationship building
• Provides fresh content for SEO
• Brand awareness
• Gain insight to customers
• Reduce calls and emails

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Twitter for Business
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What are you doing?
update

• 32 million global visitors
• Surpasses Digg, LinkedIn, NYTimes
• Browsers, SMS, IM, RSS, Reader, FriendFeed,
  Facebook, Blogs, Widgets, Desktop, iPhone,
  Blackberry

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Twaddling Twaddicts

• So what am I doing?
• Publicizing my blog
• Placing links online
• Networking my web site
• Engaging with consumers
• Driving productivity, value, innovation
• Exchanging ideas, getting Twamous!

Twaddler a Twitterer with a bad walk, akin to a
duck Twaddict a Twitter addict Ref
twictionary.com (a twitter dictionary if you need
a twanslator -)
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Twocktail Party

• Influence
• (was) attracting attention to yourself
• (is) providing attention to others
• Manners
• Dress nicely (avatar, background graphic)
• Introduce yourself (complete form, link)
• Good conversation (listen/respond, contribute
  useful tweets)

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Losing Control

• Harry Potter
• 7 insiders told of theme park
• 350,000,000 knew within 24 hours
• jetBlue
• No fear of engagement
• Leader in complaint conversion
• Grateful Dead
• Allowed concert videotaping
• Mega advertising,

Free!
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Branding

• Ralph Rodheim

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Social Medias Role

• Ensure you have management support
• Determine target audiences
• Create message points
• Differentiate the product or service
• Align with the business / sales objective
• Explore outlets, opportunities
• Reach target audiences
• Find effective and unique ways

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Social Medias Role

• Look for feature story opportunities
• Find events
• Win awards
• Use new media
• Network to bring players together

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Social Medias Role

• Smooth delivery process
• Seamless timing
• Availability of management
• Availability of spokespeople
• Media training
• Get creative or hire talent
• Monitor and add meaning to results
• Integrate merchandise results

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Set the Stage

• Research or listening, find out if you have
  internal support.
• If you do not have support, move forward or point
  out how other companies have success stories or
  use hard numbers to demonstrate ROI.

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Success Stories

• Dairy Queen uses a simple strategy, it has a hand
  full of employees conversing with customers and
  keeping the brand image fun It stays on message,
  without shoving the message in their face.
• Coldwell Banker Coastal Alliance in Long Beach
  recently created their own Facebook identity and
  within a week had 100 fans. Phil Jones owner says
  it is easy to do little or no cost millions of
  prying eyes opportunities. A no brainer.
• American Airlines uses Twitter to announce
  specials that only can be found by Twitting this
  has proven very successful in filling empty seats
  and has become a viral branding vehicle.

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2. Think and Plan

• Think
• What do you want to accomplish
• Who you want to communicate with
• Who is going to oversee the project
• Plan
• How to keep content fresh
• Fast moving media
• Create reasons to bring viewers

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3. Just do it

• Most importantly even if it is not perfect at
  first, just jump in the more familiar you are the
  more confidence you will gain which will
  translate to sale and profitability.

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Thank You!
www.Rodheim-Marketing.com/CATA