Ready to be responsible Company presentation

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Cotton growers misery in developing countries

• Problems in conventional cotton growing
• Loads of pesticides and fertilisers are used
• Monoculture
• High water requirements
• Impact on farmers
• Health problems
• Rising production costs, decreasing yields
• Poverty
• Indebtedness
• Suicides

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DesleeClama
ECOFAIR
Fairness
Ecological
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The production of the ECOFAIR yarn fulfills 5
criteria
  Organic Farm conversion, no
chemicals, no monocultures,
using crop rotation Fairness
Human production and working conditions
to benefit farmers
and textile workers Ecological
Respecting nature and its resources to protect
you against harmful
chemicals and toxic substances Quality
Production of premium yarns and textiles
Transparency Communication along the entire
textile chain
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Goals of the partnership in the textile chain
Respectful behaviour towards human nature
Cultivation- To convert from conventional to
organic cotton - To help the farmers to get out
of the circle of poverty - To strengthen the
self-help initiatives
Textile production- To embed the production and
market participants- To improve not only the
working conditions (SA 8000) social
accountability but also the health of the
textile employees
Market- To convince satisfied customers with
high-grade ECOFAIR quality
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Benefits of a long-term commitment
Consumers
Industry / Entrepreneurs
Farmer families

• reliable quality
• price range comparable with conventional textiles
• identification withsocial and eco-friendlyproduc
  ts
• transparency

• social standards for workers (SA 8000)
• expanding market in the region itself
• sustainable partnership which reach out to the
  farmers families
• social development

• training and advisory services
• 5 year purchase guarantee
• premium up to 20 of market price
• social projects

Environment
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ECOFAIR offers 5 services to farmers

• Training and Advisory services
• Step-wise farmers involvement in the project
  aimed at self-management
• Purchase guarantee
• Premium price
• Social projects like bio-gas, water pump

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The training centre in Kasrawad, India
The training centre in Mwamishali, Tansania
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Field extensionist visit farmers

• Own verified organic cultivation in Tanzania and
  India (EU2092/91 or NOP)

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In front of the ginning in Kasrawad/India
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Inside of the ginning in Kasrawad/India
SA 8000 certified!social accountability
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Mobile Health Unit

• Highlights
• started in November 2006
• equiped with modern diagnostic units
• more than 5000 patients
• cooperation with local doctors
• Government of India is highly interested in
  this idea

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Water wells in Tanzania

• Highlights
• clean water is the key for health in this area
• the project started in November 2007
• need assessment with local people
• support with more then 60.000 USD

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Why should a Mattress Manufacturer by ECOFAIR?

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Ecological product EcoFair cotton yarn is a 100
organic product. Only natural fertilisers and
pesticides are used to promote the growth of the
cotton plants and protect them from pests and
diseases.
Fair Trade Not only is the yarn used for the
manufacture of EcoFair mattress ticking
organically cultivated, it is also sourced
according to the principles of Fair Trade.

Certificate EcoFair cotton yarn from DesleeClama
has been awarded the bio.inspecta authenticity
and quality certification for organically
cultivated cotton.
Known in the market Organically cultivated cotton
meets consumer demand for honest and eco-friendly
products added value that will greatly impress
your customers too.
Buying trigger As mattress manufacturer, you not
only gain all the benefits of cotton - the
guaranteed organic material in combination with
ethical business principles and the
eco-friendliness of the entire production process
also provide you with a powerful sales message
to take to the market.
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EcoFair The perfect symbiosis of honest and
eco-friendly cotton
Consumers are becoming increasingly discerning
about the quality of textile products. The demand
for pure and honest materials continues to grow.
EcoFair mattress ticking from DesleeClama meets
this need in two ways Eco stands for
organically cultivated cotton Fair for honest
business practice. In this way, DesleeClama,
like other Western companies, demonstrates its
social commitment to sustainable commerce, and by
buying products produced in humane working
conditions and a healthy living
environment. Products for which a fair price is
paid.

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Support on marketing?
DesleeClama has developed a range of tools to
support your sales and marketing efforts for this
product. Swing tags to attach to each mattress
to deliver your marketing message, brochures to
explain to the end user the benefits of our
mattress ticking,