How to make your science centre

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How to make your science centre shop successful.
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Maximizing revenue through Retail
Jeremy Ensor Head of Retail Strategy
Operations Natural History Museum London
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RETAIL BASIC PRINCIPLES

• Increase Average Transaction Value
• Increase Conversion Rate
• Maximize Spend per Visitor

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INCREASING AVERAGE TRANSACTION VALUE

• Who is your customer?
• Price Architecture
• Impulse Purchases
• Wow Factor

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INCREASING CONVERSION RATES

• Relevance
• Branding
• Visual Merchandising
• Customer Service
• Best Sellers

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INCREMENTAL SOURCES OF REVENUE

• Temporary Exhibitions
• Touring Venues
• Online Offer
• Print on Demand

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Questions?