Social Identity Theory

1
Social Identity Theory
personal
Individual Identity
social
Subject/Inside
Object/Outside
culture
Organization Identity
image
Organizational Identity Theory
Figure 1. The analogy between theories of social
and organizational identity.
2
Identity is an expression of cultural assumptions
Identity is mirrored in the images of others

Culture
Identity
Image

Reflecting on identity exposes culture
Projecting identity impresses others
Figure 2. The Organizational Identity Dynamics
Model