Agenda

1
Agenda

• User-Centered Design
• Page Design
• Content Design
• Site Design
• Activity
• Review
• Prepare for Usability Test

2
User-Centered Design

• Designing your product with the user as the
  driver
• task focused
• usability
• Why do you even have site?

• Why is this important?
• Try first, pay later
• Cost to switch
• Saturated market
• Measure of eCommerce success
• Payoff

3
The user experience

• Tasks/Goals
• Community
• Accomplishment
• Information
• Entertainment
• A compelling experience results when the promise
  of the brand and the values of the customer are
  in agreement. In the eSpace - the winners will be
  the companies that differentiate themselves
  through the content and relevance of their web
  sites.

4
User Experience Lifecycle
Attraction
Entry
Immersion
Extension
Abandonment
Exit
5
Creating a compelling experience
Strategy
Content
Design
User Insight
Web Technology
Integrated Operations
6
Design

• Integrate user insight with sponsor vision
• purpose of site - information, entertainment,
• structure - sequence, heirarchy,
• appearance and behavior - production quality,
  navigation

7
Designing pages

• Real estate - Content is King - page 19
• Links - descriptive, at the top, set
  expectations,
• Layout - everything in its place, using the fold

8
Content Design

• If you dont have good content, dont bother
• Plain language
• Succinct - page 102
• Scannability - page 105
• Page chunking - page 116
• Legibility - color, font, plain background,
  static text

9
Site Design

• Home page - pages 169,172, 173
• Splash screens
• Metaphors - page 186
• Where am I, where have I been, where can I go? -
  user centered
• Structure - cohesiveness

10
Heuristics

• Navigation and Feedback
• Simple page design
• Speak the users language
• Consistency
• Response time/speed
• Subjectively satisfying and engaging experience
• Easy to use

11
Stickiness checklist

• Relevance
• Engagement
• Community
• Convenience

12
Pick a site
13
Activity

• Zoo website
• Design the home page and 1 branch (your pick)
• Think about
• purpose
• user groups
• stickiness
• heuristics
• design
• Use materials and be prepared to present in 1 hour