Nature Of Information

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Nature Of Information

• Focus on Business
• Chapter 1
• Pages 149

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(No Transcript)
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What is information?
Information is knowledge received or communicated.

• Sources Forms of information
• Changes in sources and forms of information
• Manage information
• Impact of design production of information
• Ownership control

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Sources Of Information

• Sources are people, places, publications and
  other documents (print and electronic),
  broadcasts and performances from which we obtain
  information.

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Promotional Materials Flyers, advertisements,
web pages, vouchers, brochures
Financial documents Invoices, receipts, quotes,
bank statements
People Places Banks, Employees, Trade Union,
Customers, Suppliers, Business Organisation
Correspondence Letters, Memos, Emails, faxes, SMS
Reports Financial, Research, Investigation
Customer/ Products details Clients lists,
Customer databases, Mailing list, Product list
Media Websites, DVDs, CDs, Newspapers, Magazines,
Radio, TV
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Forms Refers to the way in which we present
information
Medium Refers to the way we transmit information
or the means we use to convey it. Media is the
plural form of medium
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Analysing Sources Of Business Information
Business build up a body of information over time
based on their various sources, which is stored
in their database for further communication.
The quality of business or individual decisions
and actions depends on the quality of the
information and the ways it is interpreted.
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Qualities To Look For In Sources Of Business
Information
How accurate is the information source?
How believable or authoritative is the
information source?
How objective is the information source able to
be?
How up to date is the information source?
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Analysing Forms Of Business Information
The forms that a business chooses for presenting
information determines the effectiveness of the
communication. Business can not afford spending
time and money producing information that does
not reach their audience or ignored because it is
a form that unsuited to their audiences needs
and interests.
The Purpose
The Audience
Timeline
Cost
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The Purpose
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• Define the following terms
• Information
• Sources
• Form
• Medium
• The information that business collects comes from
  both ..and ..sources.
• What are the qualities to look for in sources of
  business information?
• What are 2 main key factors to choose a suitable
  form?
• The purposes of different forms of information
  are . , ..,.. and..