The DUNSRightTM Process: The Power Behind Quality Information

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The DUNSRightTM ProcessThe Power Behind Quality
Information

• 2005
• DB Proprietary Information provided to insert
  customer name for its internal use only and may
  not be provided to third parties without DB's
  written consent

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DB's Intense Commitment to our Customers
Reflects in our Aspiration...
To be the most trusted source of business insight
so our customers can decide with confidence

• To be something we are always striving to
  achieve
• The most trusted a level of trust that is
  unrivaled and is built on our 160-year heritage
• Source the one and only place a customer can
  and should go for business information
• Business insight what we provide not just
  data, not just information
• So our customers can we always want to enable
  our customers you come first and our success
  depends on your success
• Decide with confidence to make critical
  business decisions with the utmost confidence
  with DB what our Brand stands behind.

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Everyday You Make Decisions That Greatly Impact
and Can Even Make or Break Your Business

• In Risk Management
• Understanding and managing total risk exposure
  within your existing customer portfolio
• Identifying and aggressively collecting on
  high-risk accounts
• Benefiting from frequent assessment of the risk
  of all your customers
• Using your credit resources more efficiently to
  save money
• In Sales Marketing
• Uncovering who and how big your most important
  customers are
• Exploiting untapped opportunities within these
  customers
• Acquiring new high-growth customers that look
  like your best existing customers
• Re-allocating your sales force resources based on
  revealed growth
• In Supply Management
• Understanding when and how to reduce suppliers to
  increase your negotiating leverage
  and find significant savings
• Uncovering risks and dependencies on suppliers to
  reduce exposure to supplier failure

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The Success of These Business Decisions Depends
Largely on the Quality of the Information Behind
Them
Decisions
Quality of Information?
Manage total risk exposure
Identify high-risk accounts
Assess risk more frequently
Exploit untapped opportunities with existing
customers
Acquire new high-growth customers
Align sales resources
Increase negotiating power with suppliers
Reduce exposure to suppliers
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Quality Is Determined By How Accurate, Complete,
Timely and Consistent the Information Is
Decisions
Quality of Information
Manage total risk exposure
Identify high-risk accounts
Accuracy Completeness Timeliness
Cross-Border Consistency
Assess risk more frequently
Exploit untapped opportunities with existing
customers
Acquire new high-growth customers
Align sales resources
Increase negotiating power with suppliers
Reduce exposure to suppliers
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Because There Are Thousands of Sources of Data,
It Is Challenging to Ensure That Your Decisions
are Based on Quality Information
Decisions
Quality Information
????
Thousands of Sources of Data
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Particularly, When Business Changes So
Frequently

• In the next 60 minutes
• 251 businesses will have a suit, lien or judgment
  filed against them
• 183 business telephone numbers will change or be
  disconnected
• 43 business addresses will change
• 36 directorship (CEO, CFO, etc.) changes will
  occur
• 33 new businesses will open their doors
• 8 companies will change their names
• 7 businesses will file for bankruptcy
• So in a year
• 21 of CEOs will change
• 20 of all addresses change
• 18 of telephone numbers will change
• 17 of business names will change

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We Have Over 160 Years of Experience in
Collecting from Multiple Sources and Enhancing
Data Into the Quality Information that Drives
Profitable Decisions
Decisions
Quality Information
Thousands of Sources of Data
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This Process of Collecting and Enhancing Data is
Called DUNSRightTM and Consists of Quality
Assurance Plus Five Quality Drivers
Entity Matching 2
D-U-N-S Number 3
Corporate Linkage 4
Predictive Indicators 5
Global Data Collection 1
Quality Information
DB Global Database
Quality Assurance
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The Foundation of DUNSRight is Quality Assurance
Our Continuous 2000 Automated Checks To Ensure
the Data is Meeting Our High Quality Standards
Entity Matching 2
D-U-N-S Number 3
Corporate Linkage 4
Predictive Indicators 5
Global Data Collection 1
Quality Information
DB Global Database
Quality Assurance
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DUNSRights Five Quality Drivers Work
Sequentially to Enhance the Data and Make it
Actionable
Entity Matching 2
D-U-N-S Number 3
Corporate Linkage 4
Predictive Indicators 5
Global Data Collection 1
Quality Information
DB Global Database
Quality Assurance
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During the First Driver - Global Data Collection
- We Bring Together Data from a Variety of
Sources Worldwide
Entity Matching 2
D-U-N-S Number 3
Corporate Linkage 4
Predictive Indicators 5
Global Data Collection 1
Quality Information
DB Global Database
Quality Assurance
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Then we Integrate the Data into the DB
Database Through our Patented Entity Matching,
Resulting in a Single, More Accurate Picture of
Each Business Entity
Entity Matching 2
D-U-N-S Number 3
Corporate Linkage 4
Predictive Indicators 5
Global Data Collection 1
Quality Information
DB Global Database
Quality Assurance
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Next We Apply the D-U-N-S Number As a Unique
Means of Identifying and Tracking the Business
Globally Through Any Changes It Goes Through
Entity Matching 2
D-U-N-S Number 3
Corporate Linkage 4
Predictive Indicators 5
Global Data Collection 1
Quality Information
DB Global Database
Quality Assurance
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The D-U-N-S Number also enables Corporate
Linkage to Build Corporate Families to provide a
View of Total Corporate Risk and Opportunity
Entity Matching 2
D-U-N-S Number 3
Corporate Linkage 4
Predictive Indicators 5
Global Data Collection 1
Quality Information
DB Global Database
Quality Assurance
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Finally, Predictive Indicators Use Statistical
Analysis to Indicate the Likelihood
of a Business to Perform in a Specific Way in
the Future
Entity Matching 2
D-U-N-S Number 3
Corporate Linkage 4
Predictive Indicators 5
Global Data Collection 1
Quality Information
DB Global Database
Quality Assurance
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As a Result, You Not Only Have Access to the
Worlds Largest Global Business Database ...

• DB Global Database
• Over 92 million businesses
• Over 200 countries

Over 1 Million Daily Updates
DB D-U-N-S Number
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... You Also Have Confidence in the Quality of
the Information Enabling Your Decisions
Entity Matching 2
D-U-N-S Number 3
Corporate Linkage 4
Predictive Indicators 5
Global Data Collection 1
Quality Information
DB Global Database
Quality Assurance
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DB Quality Information is at the Foundation of
Our Risk Management, Sales Marketing, Supply
Management and E-Business Solutions ...
Decisions
DUNSRight
5
2
3
4
Quality Drivers
DB Global Database
1
Quality Assurance
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So You Can Be DB Sure About Your Critical
Business Decisions
Dont Just Be Sure. Be DB Sure.TM