Change mgt

1
?????? ??????? ???????????????????????????????

??. ???? ???????????? ????????? ?.?.?.
2
Re-thinking
Wealth of the nation
Strategic thinking
?????????????????????????????????????
Value creation
Change mgt
Free flows of trade, capital, people,
information/knowledge
Information technology Bio-technology
(life sciences)
Nano-technology
Happiness of the people
Re-managing
??????????????
??????????????????
Good Governance
????????????????
????????????
??????????????
???????????????????
?????????????????????????
3
Tom Peter ReimagineBusiness Excellence in a
Disruptive Age
????????

• Was
• Old economy
• Very real
• Tangible assets
• Technology support change
• Procedure-centric
• Within one specialty
• Complex
• Satisfies need
• Competition
• Management
• Slow and steady

• Is
• New Economy
• Very Virtual
• Intangible assets
• Technology drives change
• Client-centric
• Cross-over assignment
• Simple
• Fulfills a dream
• Cooperation
• Empowerment
• Fast and faster

4
WORLD OUT OF BALANCE

• The First Driver Globalization
• The Second Driver Demographics
• The Third Driver The New Consumers
• The Fourth Driver Natural Resources and the
  Environment
• The Fifth Driver Regulation and Activism

most likely scenario
The Wild Cards

• Global epidemic
• Major wars
• Country Disintegration
• Terrorist Resurgence
• Hacker Hell
• Quantum Leap

Open Boarders, Lingering Fears
5
Rethink Re Do
1 Structure 2 Process 3 Culture 4
Communication (Info) 5 Human Resource
PEOPLE (CUSTOMER)
Global Environment
5
6
McKinseys 7 Ss
Strategy ???????
Style ?????
Structure ?????????
Shared Vision ??????????????
System ????
Skill ?????
Staff ???????
7
Management Paradigm Shift
Fragmentation
Integration
Subjective
Objective
Process
Result
Bureaucracy
Customer Centered
6
8
Prime Ministers Vision

• ??????????????????????? (citizen-centered) ???
  ????????????????????????????????
• ????????????????? ??????????????
  (future-oriented) ??? ??????????????????
  (outside-in approach)
• ?????????????????????????????????????????????
• ???????????? ??????? ?????? ??????
  ?????????????????????? ???????????????????????????
  ????????
• ??????????????? ???????????????????? (boundary
  less)
• ???????????????????? ????????????????????????????
  ???
• ??????????????? ????????????????????????
  (economy of speed)
• ?????????????????????? ???????????????????????
• ????????????????????????????????????????

9
Government
Governance
Reinventing
(new mechanism)
Participatory State
Bureaucracy
Market Mechanism
New Public Management (NPM)
Public Administration
(new methodology/style)
10
??????????????????????????????????? 21
?????????????
???????????
Government/Bureaucracy
Business Enterprise
??????
????????
(Governance in the 21st Century)
11
Public Sector Reform
Good Governance
New Public Management (NPM)
Democratization
Efficiency Value-for-money
Participation Transparency Responsiveness
Decentralization
Effectiveness Quality Accountability for results
Rule of law
Participatory State Communitarianism Direct
Democracy
Market mechanism Modern Management (Business-like
approach)
12
Public Sector Reform
13

• Downsizing restructuring
• (autonomous agency)
• Devolution of centralized control
• (flexibility autonomy)
• Accountability for results
• Policy-administration split
• Performance agreement/ contract
• Total Quality Management
• (customer-focused continuous
• improvement)
• Capacity-building HRD
• (learning organization knowledge mgt.)
• Benchmarking Best practices review
• Value for money (3Es)
• Performance audit Risk management

• Budget cutbacks
• Reduction in force
• Corporatization
• Privatization
• Market-testing/
• contestability/
• competitive tendering

• Public hearing
• Public consultation
• Sunshine law
• Transparency
• Decentralization

 
14
Comparative Public Sector Reform
Bureaucracy
Traditional
France
Administrator
Manager
Canada,Australia Sweden,Netherlands
United States
Denmark
Finland
United Kingdom
New Zealand
Source In Search of Results (OECD, 1998), p. 11.
Market-type mechanisms
15
??????????????????????????????????????? (???????
5) ?.?. 2545 ????? 3/1
Good Governance
Efficiency Value-for-money
Effectiveness Quality Accountability
??????????????????????????????????????????????????
??????????????? ?.?. 2546
Participation Transparency Responsiveness
Decentralization
?????????????????????????????????? (?.?. 2546 -
?.?. 2550)
Rule of law
16
????? 3/1
????????????????????????????????????????????
????? ?????????????????????
????????????????????????????? ???????????????????
????????????????? ??????????????? ??????????
?????????????????????????????????????????
????????????????????????????????????????
????????? ????????????? ?????????????????
????????????? ????????????????????? ???????
?????????????????????? ??????
17
????? 3/1 (???)
????????????????????????????????
?????????????? ??????????????????????????
???????????????????????????? ?????????????????????
???????? ???????????????? ???????
???????????????? ????????? ???????
????????????????????????? ???????
?????????????? ??????????????
18
??????????????????????????????????
(?.?. 2546 ?.?. 2550)
????????????????????????? (?.?.?.)
19
?

??????????????? (????????????????????)
??????????
??????????
????????????? 1
1. ????????????????? ??????????????????????
??????????????????????????????? ???????????????? ?
??????????????????????????????????????????????????
?? ?????????????? ??????????
????????????? 2
2. ??????????????? ??? ????????????????????
????????????? 3
????????????? 4
3. ??????????????????????? ???????????????????
??? ??????? ????????????????????????
????????????? 5
????????????? 6
4. ??????????????????? ????????????????????????
????????????? 7
20
???????????????????????????????????????
1. ???????????????????????????????????????
(better service quality) 2. ????????? ??????
??????????????????????? (rightsizing) 3.
???????????????????????????????????
?????????????????????????????????????????????????
???????????????????????????? (high
performance) 4. ??????????????????????????????????
????????? - ?????????????????????????????????
???????????? (democratic governance)
21
??????????????????????????????????

• ?????????????????????????? ( ???????????????????
  ?????????????????????? ??? ??????????????????? )
• ?????????????????????? ( ???????
  ?????????????????????????????? )
• ??????????????????????? ??????????????
• ????????????????????/?????????????????????????????
  ?????????????????????????????(Contestability)
• ???????????????????????? ????????????????????????
  ???????????????????????????????????????????

????????? ????????????? ???????????????

• ???????????????????????
• ????????????????????
• ( Peoples Audit )
• Lay Board
• ???????????????????????????????????

???????????? ??????????????????????
??????????
??????????? ???????????? ????????????????
????????? ????????????? ????????

• ?????????????????????????
• ???????????????????????????
• ?????????????????????? ??? ???????????????????
  ?????????
• ????????????????????????????? (e- Service)
• call center 1111
• ??????????????? (Service Link)

• ??????????????????????????
• ?????????????????????????????????????????????????
  ???????
• ?????????????(Performance Scorecard)
• ????????????????????????????????
• ????????????????????

??????? ????????????? ?????????? ???????? ????????
???????

• ???????????????????????
• ??????????????????? /???????????????
  ???????????
• ????????????????????????????????????
• ???????????????????
• ??????????????????????????????????????
• I AM READY

• ???????????????????? (E-Government)
• ?????????????????????????????????
  ????????????? ??????????????????
• (GFMIS)

• ?????????????????????????????????????
• ??????????????????????????????
• ????????????????????????????????

22
???????????????????????????????
?????????? 1 ????????????????????????????????????
??
??????? 1. ?????????????????????????????
??????????????????????????????????????????
??????????????? ??????????????????????????????????
??????????????????????? 2. ???????????????
??????????????????????????????????????????????????
?? ???????????????????????????????????????????
?????????????????? 3. ????????????????????????????
????????????????????????????????????? 4.
????????????????????????????????????
???????????????????????????????
??????????????????? (annual performance
agreement) ????????????????? ??????????????
??????????????????????????????????????????????????
???????? 5. ??????????????????????????????????????
??????????? mid-term review
23
???????????????????????????????
?????????? 1 ????????????????????????????????????
??
??????? (???) 6. ??????????????????????
???????????????????? ???????????????? ?????????
????????? ?????????????????????????
??????????????????????????????? ???????
???/??????????????????????????????????????????? 7.
????????????????????????????????????????????????
?????????????????? ????????????????????????????
??????????????????????????????????????????
??????????????????? ?????????? ???????????????????
????? ???????????? ? ???????????????????? 8.
???????????????????????? ?????????????????????????
????????????????? ????????????????????????????
9. ??????????????????????????????????????????????
??
24
???????????????????????
???????????????????????
????????????????
?????????????
?????????? ????????????????? ???????????
?????????/??????????? ??????? Strategy Map
?????????????? ????????????????????? ?????????
????????????????????????????

• ???????????
• ?????????
• ?????????
• ?????????
• ??

?????????????????????????????
25
What should the CEO do ?
(Vision)
(Action)
(Goal/KPIs/Strategy)
26
Strategic Management
Strategy Formulation
????????????????????????? (2548-2551)
???????????????? 4 ??
S W O T
Vision
Strategic Issue
Goal (KPI / target)
Strategies
Strategic Control
Strategy Implementation
Action Plan
Risk Assessment Management
Structure
Process/IT
Alignment
Rule Regulation
People/ Culture
Blueprint for Change
27
Strategy Formulation
Strategy Implementation
?????????????????????
???????????????? 4 ??
Action Plan
Risk Assessment Management
Alignment
????????????????????????? (2548-2551)
Blueprint for Change
28
???????????? Template
29
????????
..................................................
...........................
Vision
Strategic Themes (Issues)
Agenda / Focusing Areas ??????????????????????????

Detroit of Asia
King Queen of Fruit
Entertainment Complex
Values



Strategy Map (logic model)
Corporate Scorecard
Action Plan
Perspectives
Objectives
Measurement
Targets
Initiatives
Budget
Run the Business
Financial
??????????
Serve the Customer
Customer
??????
Manage resources
Internal work process
???????????
Build Capacity
Learning Growth
???????????
Business Unit Scorecard
Team / Individual Scorecard
30
????????
31
??????????????????????????????????????????????????
??????????? 2 (????????? ??????????? ????????
???????????????)
????????
1. ????????????????????????????????? ?????
????????
2. ????????????? ?????????????????????
????????????? ???????? ?????????
Natural Resource and Environment Management
3. ???????????????????????????????????????????????
???
Capacity Building
4. ??????????????????????????????????????
32
???????????????? 4 ?? ??????????????????????????
4.2
????????
??????????????????????????????????????????????????
???????????? ????? ???????? ???????????????????
??????????? ?????????????????????????????????????
?????????????????????????????
??????????
03-10-043 / 03-10-044 / 03-11-054
03-12-062 / 04-19-123
02-06-024 / 02-06-025 / 04-19-124 / 04-19-126 /
07-35-211
06-32-189 / 06-32-193 / 06-32-194 / 06-32-195
??????????????????????? ??????????? ?????????????
?????????????????
??????????????????????? ???????????????????????
??? ??????????? ????? ????????
??????????????????? ?????????? ??????????????????
???
???????????? ????????? ?????????????????
?????????????????
???????????????????????????????????? ?????
???????????????????????????????????????
???????????









????????????????????? ????????????????????? ??????
?????
??????????????????????????????????????????????????
?????????????????????? (GAP)
?????????????????????????????????????????????
?????????
???????????????????? ???????????????????????????
???????????????????? ?????????????
??????????????? ???????????? ???????????
??????????????? ???????????? ???????????
???????
???????????????????
????????????????????????????????????? GMP
???????
????????????????????????????????????
???????????????????????????
?????????????????????????????????????????????
33
???????????????? 4 ??
??????????????????
??????????????
???????
??????
???????
???????? (???? ??)
34
??????????????????????????? Strategy-focused
Organization
??????????????????????
??????????????????
??????????? efficiency
????????????????????????????????
???????? ???????????
Reengineering Lean Enterprise Six Sigma TQM
???????????
?????????????????????
??????????????????????? Change Management
??????????? Value Creation
?????? quality
????????????????
???????????????????
?????????????????
??????????? ??????????
effectiveness
???????????????????????????????????????????????
?????????? capacity-building
?????????
????????????????????????????
???????????????????????????
?????????
35
Effectiveness
???????????????? Strategy formulation
1.
??????????????????????? Change Management
2.
3.
Efficiency
Quality
?????????????????? Operations Management
Processes
????????????????????? Customer Management
Processes
Capacity-building
4.
???????????????????????????????????????????????
Intangible Assets Management Processes
36
?????????????????? Operations Management Processes
1.
????????/????????? Reengineering
???????????????????? Process Redesign
?????????? Cycle-time
???????????? Six Sigma Kaizen / TQM

• Strategy-related Processes
• ??????????
• ?????
• SME/OTOP
• ????????????

???????? Cost Saving
?????????/????????? Work Simplification
??????????? Productivity
???? ??????? Deregulation
37
????????????????????? Customer Management
Processes
2.
???????????? Customer Care

• Strategy-related Processes
• ??????????
• ?????
• SME/OTOP
• ????????????

??????????? Satisfaction
?????????????? CRM
???????????? Trust
??????? ?????????? Transparency Public
Participation
38
3.
???????????????????????????????????????????????
Intangible Assets Management Processes
????????? Human Capital

• Human Capital Development Plan

?????
???????
???????? ???????????????????????????????
????? Strategic Readiness
?????????????
??????
?????????????????????????????? Information Capital

• ICT Plan

????
?????????
?????????
?????????? Organization Capital

• Knowledge Mgt.

• Individual Scorecard

?????????
????????????
??????????????
??????????????????
39
(No Transcript)
40
(No Transcript)
41
3. ????????????????????????????????
??????? 1 ????????????????????? ?????????? ?????
??????????????????????? ??????????????????????????
???????????????????? ??????????????????????????
??????? 2 ?????????????????????????? ???????????
??????????????????????????????????????????????????
??????????????????????????????????????????????????
????
??????? 4 ?????????????????????? ??????????????
??????????????????????????????????????????????????
???????????????????? ????????????????????
???????????????????????????????????????????
??????? 3 ??????????????????? ??????????????????
? ??????????????????????????? ????????????????????
??????? ???????????????????? ?????????
??????????????????
42
3. ???????????????????????????????????????????????
?????? (???)
43
3. ???????????????????????????????????????????????
?????? (???)
44
3. ???????????????????????????????????????????????
?????? (???)
45
3. ???????????????????????????????????????????????
?????? (???)
46
3. ???????????????????????????????????????????????
?????? (???)
???????????????????
???????(??????)
47
3. ???????????????????????????????????????????????
?????? (???)
???????????????????
???????(??????)
48
?????????????????????????????????????/???????
- ??????????????????????????????????????? -
???????????????????????????????????????
?????????????
OTOP
- ??????????????????????????????? OTOP -
?????????????? OTOP ????????????????4-5 ??? -
?????????????????? OTOP???????????????????????
????????/?????????????????????
- ???????????????????????????????????????????????

• ?????????????? OTOP ???????????????????????
  
• ???????????

????????????????, IT
Infrastructure
- ???????????????????????????????????????
????????????

• ??????????????????????????????????????????????
  
• ??????????????????GAP
• - ????????????????????????????????????????
• ????????????????????????????????????????????
• ???????????- ??????????????????????????????????
  ????????
• ?????????????????????????????

????????????,??????

• - ?????????????????????????????????????????
• ??????????????????????????????????????
• ???????

??????????

• ?????????????????????????????????????????????
• ???????? -
  ?????????????????????????????????????-
  ???????????????????????????

???????????/?????????????????????????
49
????????????????/????????????????
???????????
???????????
???????? 4
???????? 5
???????? 1
???????? 2
???????? 3 ?????????
50
????????????????????????
51
??????????????????????????????????????????????????
???????????? ??????????????? ?.?. 2547 SAR- Card
(???)
52
(No Transcript)
53
???????????????????????????????
?????????? 2 ????????????????????????????????????
??????
??????? 1. ???????????????????????????????????????
??????????????????????????? ??????
??????????????????????????? ??????????????????????
???????? 2. ??????????????????????????????????????
??????? ???? ???????? ?????
?????????????????? 3. ?????????????????????/??????
????????????????????????????????????????????
????????????????????????????? ????????????????????
???????????? 4. ??????????????????????????????????
???????????????????????????????????? ?????
(intergovernmental relations)
54
????????????
..
1
2
3
????????
????????
????????
??????? (???.)
??????? (???.)
??????? (???.)
??????? (???.)
??????? (???.)
??????? (???.)
???
???
???
???
???
???
???
???
???
???
???
???
????????
???
????????????
????????
???
????????
???
55
??????????????????????????????????????????????????
???????????????????????
Agenda I
???????
Agenda II
Agenda
Agenda
Integrated Framework
???????????????????
56
Reshaping Public Sector
????????????
????????????
???????????
???????????
????????
????????
????????
???????
????? ????????? ???? ???????????? (?.?.?.??????
???????) 3 ?????? 2547 ? ?????????????
?????????????
57
??????
?????
?????????????????????????
???????????
??????? ???
??????? ???
??????? ???
????????????
Government-wide Agenda



??????????????????
??????? (Devolution)
???????
- ????? ???????????? - ???????? (???????? ??)
???????????? ? ???????? ?
???????????
????????????????????????
???????
???????? (Integration)
?????????????????????
??????????????/??? ???? ?????? ????????????/??????
? ??????????? (Horizontal Vertical Integration)
???????
?????/???????
58
???????????????????????????????????????????????
19 ?????
6. ??????????????????????????????????????
6.1 ???????? ??????????? ??????? ??? 6.2
???????? ?????? ?????? ????????? 6.3
??????? ????????? ????????
1. ????????????????????????? ????????? ?????
????? ?????????? ???????? ????? ???? ????
1.1
2. ??????????????????????????? 2.1 ????????
??? ????????? ??????? ????????? 2.2
????????? ????????? ????????? ??????
6.1
2.1
6.2
2.2
6.3
7.2
3. ???????????????????????? 3.1 ???????
??????????????? ???????? ??????? 3.2
??????? ?????? ????????? ??????
7.1
3.2
4.1
3.1
7. ????????????????????????????????????????
7.1 ?????????? ??????? ????????? ????????
7.2 ??????????? ?????????? ????????
?????
4.3
4.2
5.1
4. ?????????????????????????? 4.1 ???????
?????????? ?????? ????????? 4.2 ????????
??????????????? ???????????
????????? 4.3 ?????????? ???????????
??????? ??????? ??????????
5. ??????????????????????? 5.1 ??????
????? ???????? ????
8.1
8.3
8.2
8. ?????????????????? 8.1 ????????????
????? ????? 8.2 ????????????? ????
?????? 8.3 ?????? ????? ??????
9. ????????????????????????
????????????????????????? 9.1 ???????
???? ???????? 9.2 ????? ????
9.2
9.1
59
????????
CHINA / MYNMAR
LAOS
INDIA / CHINA
LAOS
?????????????
LAOS
????????????
??????????????????
????????
?????????????????
MIDDLE EAST
CAMBODIA
MALAYSIA /SINGAPORE
60
???????????????? ??????????????????
?????????????????
?????????????????????
??????????????
???????????? ????????????
????????????
??????????????????????
??????????
????????
??????????
?????????????????
?????/???????
???????????
????????????/ ???????????
????????????????????????
61
????????????????????????? (?????????.?????????????
?????????????????????)

• ?????????????????
• ??? ??? ?????????????????????????????????
  ??????????????
• ??????? ???? ????
• ??????????? ???????????????????
  ??????????????????????????????????????
  (???????????????????)
• ??? (????????????????)
• ???????????????????????????????????????? ???????
  ????????
• ???????????????????
• ??????????????????????

62
????????????????????????????????????? (?????????
?.?.?. ???????? 28?.?. 48)....
Value Chain (Michael Porter)
Firm Infrastructure
Margin
Human Resource Management
Support Activities
Technology Development
Procurement
Margin
Inbound Logistics
Outbound Logistics
Marketing and Sales
Services
Operations
Primary Activities
63
Purchaser Provider Relationship
Provider

• Purchaser

Purchase agreement

• ??????????
• ????????????????
• ???????????????????/??????
• ?????????????/??????
• ??????????????????????????
• ????????????????????
• ?????????????
• ?????????????????
• ????????????????????????
• ????????????????????

• ?????/???????
• ?????????????????/
• ????????????????????
• ???????????????????????/??????
• ???????????????
• ???????? provider
• ??????????????????????????????????????????????????
  ?????????????? provider
• ???????????????????????/????????????????? provider

• ?????/???????
• ?????????
• (Service delivery)
• ??????????????????
• ????????
• ???????????????
• ??????????

??????????

• ??????????
• ????????????
• ???????????
• SDU/SPV
• ????????????????

• ????????
• ???????????????????????????????
• ?????????????????
• ?????????????????
• ????????????????????
• ?????????????????????????????

64
????????????????????
??????????????????????????????????????????????????
??? 5 ??.?.48....
????????
........???????????????????
????
???
???
???/?????
????????
????
?????
???
????
????????/???????/ PATENT
??????????? ???????
????? ???????
????? Logistics Distribution
????? ???????/ ?????????????
65
New Public Management
????????????
agencification
Non-core functions
Canada - Special Operating Agency
UK - Executive Agency
Service provider
U.S.A. - PBO
????? Profit Center ?????????
??????????? ???????? ????????????
spin-off
66
??????????????????????????????????????????????????
?????????????? ???????? ?.?.?.
Creating Enabling Conditions
?.?.?.

• ?????????? ?????? ??????? ????????????????????????
  ????????

???????? ???.
???????
?????????????? ?????????????????????????????
Empowering for Changes

• ???????????????????????????????
• ????????????????????????
• ??????????????
• ??????????????
• ??????????????????

??????????????????????????????????
??????????
67
??????????????????????????????
????????????????????????????????????
Call Center 1111
????????????? ????????????????
e-Services
Service Links
Government Counter Services
Mobile team
68
2. ?????????????????????????
2.1 ??????????????????????? (Government Counter
Service GCS)
69
Total Quality Management (TQM) Balanced
Scorecard (BSC)
Leadership
Information Analysis
Capacity-building (Learning Growth Perspective)
Effectiveness (Financial Perspective)
Strategy Deployment
HR Focus
Business Results
Efficiency (Internal Work Process Perspective)
Process Management
Customer Market Focus
Quality (Customer Perspective)
Achievement
Enablers
70
???????????????????????????????? vs. ???. vs.
ISO
???????????????????? ??????????? ????????????
?????????????
??????????? ????????????? (???. ???? 3, 5, 6,
8) ISO 6.2, 6.4,7.2
??????????????????????? ?????????? (???. ???? 2,
3) ISO 5.4
??????????? (???. ???? 2, 5, 7, 8) ISO 5.1, 5.3,
5.5, 5.6, 8.5
??????? ???????????? (???. ???? 3, 4, 8) ISO
8.2, 8.4
?????????????????? (???. ???? 3, 5, 6, 7) ISO
7.2, 7.3, 7.4, 7.5 lt
???????????????????????? ?????????????????????????
???? (???. ???? 2, 5, 6, 7) ISO 5.2, 7.2
?????? ???????????? ??????????????????? (???.
???? 3, 5, 7, 8) ISO 8.4
71
???????????????????????????????
?????????? 3 ????????????????????????????????????
??????? 1. ???????????????????????????????????????
??? ????????????????????????
????????????????????/???????????????????????????
????????????????? ?????????????????????
(accountability for results) 2.
??????????????????????????????????????????????????
????????????????? ????????????????????????????
????????????????????????????????????????????? 3.
??????????????????????????????????????????????????
?? ??????????????????? ????????????????????????
??????????????????????????????????????? 4.
??????????????????????????????????????????????????
??????????????????
72
???????????????????????????????
?????????? 3 ????????????????????????????????????
??????? (???) 5. ?????????????????????????????????
?????????????????????????????????????
??????????? ?????? ???????????????????????????????
?????????????????????? 6. ????????????????????????
?????????????????????????????????? ??????
????????????????????????????????????????? 7.
??????????????????????????????????????????????????
???????????????????? ??????????????????????????
????????????????????????????????????????????
???????????????????????????????????
73

????????????????????????
1 Government Agenda ? Strategic Budget
2 Functions ? Ministry/Department Budget
3 Area-based Approach ? Provincial Budget
4 Decentralization ? Local Government Budget
5 Empowerment ? Peoples Budget
74
??????????????????????????????????????? ?.?.
2548 ??????????????????
????? ?????????????????????????????
??????????????? 2548 ????????????????
75
???????????????????????????????
?????????? 4 ?????????????????????????????????
??????? 1. ???????????????????????????????????????
???????????????????????????????
??????????????????????????????????????????????????
???????? 2. ??????????????????????????????????????
(P.C.) ???????????? 3. ????????????
(Productivity) ???????????? 4. ???????????????????
????????????????????????????????? (Strategic HRD
Plan) 5. ?????????????????????????????????????????
?????????????????????? ???????
??????????????????????????????????????????????????
?? 6. ????????????????????????????????????????????
??????????? ??????????????????????
76
(No Transcript)
77
Broadbanding Flat Organization / 3 layers
Band 1 ???????????? ?????????
???????
???????
2 ????
2 ????
Band 2 ???????????????????????
???????
???????
Knowledge worker
?????????????
??????????
????????
?????????
??????????
5 ????
Band 3 ?????????????????????????
??????????
????????
??????
??????????
4 ????
Skilled worker
78

• ??????????????????????????????????????????????????
  ????????????????? ???????????
• ?????????????????????????????????????????????????
  ? (??????????????????????????????????????????????
  2 ????????????? - ????????????????????? 2 ????
  ???????????????? 5 ????)
• ?????????????????????????????????????????????????
  ?????????????? ?????????????????????
  ??????????????????????????????????????????????????
  ?????????????????????????????? ???????????????????
  ?????? ??????????????

400,000 (CEO ?????)
400,000
3 ????
5 ????
150,000
150,000
80,000
80,000 ????? 11
12,000 ????? ????????
12,000
2 ????
6,360
6,360 ????????
79
????????????????????????????
??????????????? (Special Track)
Special appointment system

?????????????? (Mai9nstream)
???????????
Special appointment system
Senior Executive
C 11 (60,000)
SEP
???????????
C 10
C 9
Young Executive (Experts)
C 8
ENA
30,000
7
??????????? ?????????????????
6
C 5
C 4
C 3(6,000)
t
?????????????????? ????????????????????????????
?????????????????????????????????????? Young
Executive ??? Senior Executive ?????????????????
0.1 ???? 400 ?? ???????? Special Appointment
System ???? (?????????????? ??????????????????????
???????????????? ?????? C9 ????
C10) ????????????????? ?????????????????????????
?????????????? Special Track ?????????? ?????? 1
???? 4,000 ??
80
????????????????
??????????????????????????????

• Interim/ Transition Management
• Consultant
• Professional Manager

outside
Change Management
Expectation
GAP

• Capacity Building Program
• HRD/OD
• KM

inside
Actual Performance
81
???????????????????????????????
?????????? 5 ?????????????????????????
????????
???????????????????????
??????? 1. ???????????????????????????????????????
????????????????????????????????
??????????????????????????????????????????????? 2.
?????????????????????????????????????????????????
??????????????????? ???????????????????????????
?? 3. ????????????????????????????????????????????
?? ???????????????? ??????????????????
82
???
?????????????????????? ??????????
??????????????????????? ??? ????????????????????
?????????????
????
????
push
pull
I ntegrity A ctiveness M orality R
elevancy E fficiency A ccountability D
emocracy Y ield
Promotion/ Campaign
Incentives
Change Agent
Communication for Change
83
????????????????????? Integrity ???????????????
Active ????????? ??????? Moral
????????? ????????????? ??????????? Relevan
??????????????????? Efficient ?????????????????
???????? Accountability ???????????????????????
?????????? Democracy ??????????
??????? ??????? ????????????? Yield I
AM READY
84
Virtual Academy of Public Management
85
???????????????????????????????
?????????? 6 ????????????????????????
(????????????????????)
??????? 1. ???????????????????????????????????????
??????????????????????????? (e-office)
??????????????????????????????????????????????????
?? 2. ????????????????????????????????????????????
??????????? ??????????? ??????????????
?????????????? internet ??? website
????????????? 3. ??????????????????????????
(performance track system) ????????????? ?????
??????????????????????????????????????????????
(MOC) ??? ?????????????????????????????? (PMOC)
86
???????????????????????????????
?????????? 7 ????????????????????????????????????
???????
??????? 1. ???????????????????????????????????????
?????? (lay board) ???? ????????
????????????????? (???????/?????) 2.
??????????????????????????????????????????????????
???????????????? ??????????????????????????????
???????????????????? 3. ??????????????????????????
???????????????????????????????????????
????????? ????????????????????????????????????????
????? Website 4. ?????????????????????????????????
??????????????????????????????????????
???????????? ?????????????????????????????????????
????? ??????????????? ????????????????
87
????????????? ??????? ??????????????????? ????????
?????????????????? ?.?. 2546
88
??????????????????????????????????????????????????
??????????????? ?.?. 2546
???? 1 ?????????????????????????????
(????? 6) ???? 2 ????????????????????????
????????????????? (????? 7-????? 8)
??????? ???? 3 ??????????????????????????????????
??? (????? 9-????? 19)
??????????????? ???? 4 ????????????????????
????????????? (????? 20-????? 26)
???????????????????????????????????? ???? 5
?????????????????????????
(????? 27-????? 32) ???? 6 ?????????????????????
????????? (????? 33-????? 36) ???? 7
?????????????????????????????? (?????
37-????? 44) ????????????????????? ??
?? 8 ????????????????????????????
(????? 45-????? 49) ???? 9 ???????????
(?????
50-????? 53)
89
???? 1 ????????????????????????????? (?. 6)
??????????????? ??????????
??????????????????? ???????????????????
????????????? ????????????
?????????????????????????????
????????????? ????????? ??????????????????
????????????? ?????????????????? ????????????????
??
??????????????????????????? ??????????????????
????????????????????????? ??????????????
90
???? 2 ??????????????????????????????????????????
??????
??????????????????????????????????????????????????
??????????????? ???????????????
???????????????????????????????? ?????????????????
????????????
?.7
(1) ????????????????????????????????????????????
?. 7 / ????????????? / ????????? ?.?.?.
?.8
(2) ??????????????????????????????? ??????????
?????????????????????????????????????????????????
????
(3) ????????????????????????????????????????
??????????????????????????????? ????????????????
?????????????????/????????????????????????????
(4) ??????????????????????????????????????????????
?????????????????????????????????????????????????
???????????????
(5) ??????????????????????????????????????????????
????????? ???????????????????????????????????????
?????????????????????????????????
91
???? 3 ??????????????????????????????????????????
??????????
?. 9
Strategic Analysis
ACT
Analysis of Results
PLAN
Business Plan
Report Results
CHECK
Measures Targets
Monitor Progress
Implementation
DO
92
???? 3 ??????????????????????????????????????????
?????????? (???)
?????????????????????????? (?.10)
?????????????????????? (?.11)
?. 16, 17
?. 12, 13,14
?. 19
?????????????????????????????? - ???????
???????????????? (4 ??)
???????????? ?????????????
(4 ??)
?????????? ?????? ???????
?????/ ?????????
??????????
???????????????-??????????????????
??????????????
??????????????????????
?. 18
?. 15
93
???????????????????????????????????????? ?????????
?????????? ????????????????????????
?????????
???????????
?????????????????????????? ?????????????????
??.???.??????????
????????????????????????
??.???.??????????
???????????????????????????
????? ?? ??? ?????? ???.?????????????
?????????????????????? ?????????????????????? ????
??????????????????????
??????????????????????????
?????????? ???.??????
??????????????????????? ???.????????????
???.???????
?????????????????? ?????????????????
????? ?? ??? ?????? ???.???????????????????
????????????????????? ?????????
?????????????????????????????????? ???? ???.
??????????????
??.???.(?????????? ???.???????) ??????????
???? ???.?????????????? ?????????????????????????
??????????????????????????????? ?????????????????
????? ?? ??? ???????????????????????????????
???????????????????????
??????????????? ???????????????? ? ??
???? ???.?????????????? ???????????????????? ?????
?????????
????? ??? ??? ???????????????????????????????
???????????????????????
??????????????? ???????????????????????
??????????????
???. ??? ???.
???? ???.?????????????? ??????????????
94
???????? ????????????????????????? (?.?.
2548-?.?. 2551)
??????????
Agenda I
Agenda II
Agenda III
Agenda IV
Agenda V
????????????????????????? 1. 2. 3. 4 5.
?????????
????????
??????????? 1.1 1.2 1.3 2.1 2.2 2.3 3.1 . . .
5
95
Planning
Measurement
??????????? ????????? ??????????? ???????
???????????? ????????????? (4 ??)
Corporate Scorecard
????????????????

• ???????????????? (4 ??)
• ???????/???
• ????????????/???????

• Strategic Business Unit Scorecard
• ???????/???
• ????????????/???????

??????????? ????????? ??????????? ???????
?????????????????/???
??????????????????????/???????

• ???????????????? (?????)
• ??????? ???
• ????????????/???????

Sub-unit Scorecard
Team Individual Scorecard
Budgeting
96

• ?????????????????????????

• ????????????????
• ?????????????????????????????
• ?????????????????????????????????????????????
• ?????????????????????????????????????????????
• ?????????????????????????????????????
• ??????????????????????????????????????????????????
  ????
• ????????????????????????????????????????????
• ????????????????????????
• ??????????????????????????????????

97
????????????????????????? (?.?. 2548-2551)
???????????????? 4 ??

• ????????????????????
• ???????????
• ????????

???????????????????????
????????
??????????????
???????
?????? ??????? ????????
98

• ????????????????
• ?????????????????????????
• ???????????????? 4 ?? (?????????????-??????????
  ?-????????)

• ???????????????????
• ??????????????????????? (??????-???????-????????)

• ???????????????????????????????????????????????
• ??????????????????

?????????????????? ???
??????????????????
99
Template ???????????????????????? 4 ??
???????????? ?????? (?? 2548-2551)
??????????
???????
??????????????????????????
???????????????????????????
???????????????????????
100
?????????????????????????????????? Knowledge
management framework
101
???? 4 ?????????????????????????????????????????
???????????????????????????? (???)
????????????????????????
Value-for-money Review
?. 21
?. 22
Procurement Management
?. 23
Standard Operating Procedures
?. 24, 25, 26
102
???? 5 ?????????????????????????

?. 29
?. 30, 31, 32
?. 27, 28
??????????????????????
????????????????????
???????????????
?????????????????
103
???? 6 ??????????????????????????????
?. 33, 34
?. 35, 36, 42
Deregulation
Restructuring
Rightsizing
Contestability
???????? ?????????????????
104
???? 7 ?????????????????????????????????????????
??????????
?. 37
Customer Service Standards
??????????????????????????????????????????????????
?????????????
?. 38, 41, 42
?????????????????????????????????????????????????
????
?. 39, 40
?????????????????????????????????????????????????
????????????
?. 43, 44
105
???? 8 ????????????????????????????
?. 45, 46, 47
?. 48, 49
??????????????????
????????????????
????????????
Output Input
Customer Satisfaction
106
???? 9 ???????????
???????????????????????????????????????
?. 50
?????????????????????????????????????????????????
??????
?. 51
?. 52
????????????????????????
?. 53
??????????????????????????
107

• ?????????????????????????

1
108

• ?????????????????????????

• ????????????????
• ?????????????????????????????
• ?????????????????????????????????????????????
• ?????????????????????????????????????????????
• ?????????????????????????????????????
• ??????????????????????????????????????????????????
  ????
• ????????????????????????????????????????????
• ????????????????????????
• ??????????????????????????????????

109

• ????????????????????????? (????????????????????
  6)
• ?????????????????
• ????????? ???????? ????? ????????????????
• ?????????????????????
• ????????????????????????????
• ??????????????????
• ?????????????????????? ???????????????????????????
  ???????????
• ?????????????????????????????????????
  ???????????????????
• ???????????????????????????????????????
• ????????????????????????
• ??????????????????????????????????
  ??????????????????????????????????
• ????????????????????????????????????????

110

• ???????????????????? 6 (???)
• ??????????????????????????????
• ??????????????????????????????????????????????????
  ?????????
• ??????????????????????????????????????????????????
  ?????????????????????????????????????????????
• ???????????????????????????????????????
• ???????????????????????????????????????????????
• ?????????????????? ?????????????
• ??????????????????????????????????????

111
???????????????????? 6
112
???????????????????? 6
113
???????????????????? 6
114
??????????????????????????????????????????????????
????????????????
115
????????????????????????????????????? 2547 (5
Selected KPIs)
???????? KPI 1). GPP 2). ????????????????????
?? 3). ?????????????????? 4).
??????????????????? 5). ???????????? OTOP
????????????
116
????????????????????????????????????? 2547 (5
Selected KPIs) ?????????????????????????
117
????????????????????????????????????? 2547 (5
Selected KPIs) ???????????????????????????
118
????????????????????????????????????? 2547 (5
Selected KPIs) ????????????????????????
119
????????????????????????????????????? 2547 (5
Selected KPIs) ??????????????????????????
120
????????????????????????????????????? 2547 (5
Selected KPIs) ???????????????????????
121
????????????????????????????????????? 2547 (5
Selected KPIs) ?????????????????????????????????
?????
122
????????????????????????????????????? 2547 (5
Selected KPIs) ?????????????????????????????????
???????
123
????????????????????????????????????? 2547 (5
Selected KPIs) ?????????????????????
124
????????????????????????????????????? 2547 (5
Selected KPIs) ????????????????????????
125
The Thai Public Sector Reform
Next Step of Public Sector Reform
Continuing unfinished business Moving forward
past initiatives
Agenda I
Enforcing Making Strategy Work Scheme
Agenda II
Emphasizing High Impact Middle Management
(H.I.M.M)
Agenda III
Networking (join-up/connecting government)
Agenda IV
Capacity-Building Creating Intelligent
Organization
Agenda V
Encouraging internal dialogues knowledge sharing
Agenda VI
126
????????????? ????????????? ????????????????????
??