Intel Processors In The Enterprise

1
Intel Processors In The Enterprise
Mike.H.Cato_at_Intel.com Business Development Intel
GmbH, Munich
2
Evolution of Microprocessor Technology
60-70 target perf increase
Performance
20-30 increase per year from semiconductor
technology
Time
1995
1980
2000
1985
1990
3
Stable Platform Benefits

• Availability of chipsets for at least twelve
  months from release
• Helps reduce qualification cycles and transition
  costs
• High performance processor options extend
  longevity of platform
• Allows IT to buy today for tomorrows software
  loads
• Optimizes life cycle depreciation
• Compatibility of software reduces software image
  changes
• Minimizes time and effort of IT with transitions
• Ex Intel unified driver technology

Intel Stable Platforms Provide Value
4
Software on Intel Xeon processor family

• More bandwidth, throughput and thread-level
  parallelism
• Better scalability for larger server workloads
• Outstanding platform performance
• Scale up to 4-way then scaling out in clusters of
  4-way
• Optimum price / performance

5
More companies are making a strategic bet on
Intel Architecture-based solutions
Server Systems
Non-IA
Intel Architecture
Forecast
Source IDC Forecast, (10.2001)
Businesses recognize strategic advantage of
Intel Architecture-based solutions
6
Intel Xeon Processor MPFeatures for
Multi-Processor Server Platforms
Intel NetBurst Microarchitecture
Hyper-Threading Technology
Integrated Three Level Cache 1MB or 512KB Level
3 Cache
Level 2 Advanced Transfer Cache 256KB
ServerWorks Chipset with DDR 200 Memory and I/O
Choice
400MHz System Bus
System Manageability Bus
108 million transistors
Speeds up to 1.60 GHz
144 New SSE-2 Instructions
Designed for 4-way and above Multi-Processor
Servers
7
Hyper-Threading Technology (2H 03)
Physical processors
Logical processors visible to OS
Physical processor resource allocation
Throughput
Providing Compelling Benefits Such As More
performance with enabled applications Better
responsiveness with existing applications No
incremental power or thermal cost for additional
performance
Time
Without Hyper-Threading
Thread 2
Thread 1
Resource 1 Resource 2 Resource 3 Resource 4
Resource 1 Resource 2 Resource 3 Resource 4
Thread 1
With Hyper-Threading
Thread 2
8
Enterprise Solution CostsScale up vs scale out
Scale right

• Advantages
• Single system to program and manage
• Future path to high-volume 32-way (ie. Unisys
  ES7000)
• Challanges
• Single point of failure
• Higher entry costs

• Advantages
• Easy modular expansion
• No single point of failure
• Scalability is linear with incremental cost
• Challanges
• Managing many systems

9
Why Cluster?
10
Analysts say Intel Architecture solutions
deliver 2-3X cost of ownership advantage over
RISC

• Solaris ERP-based solutions 2X the cost of
  Windows NT and Windows 2000 environments over 1
  year and 2-3 times more expensive over 3 years
• - The Impact of OS/Platform Selection on the
  Cost of ERP Implementation, Use and Management
  9/28/01

Suns proprietary products are too expensive for
CIOs who want to get the best gear for the least
amount of money
11
Businesses give thumbs down to expensive
RISC-based products
Dell DominatesFebruary 2002
I like Sun gear, but they have to figure out a
way to be more price competitive -Sheila
Meauchesne, CIO Martha Stewart Living IA/Dell
machines are so cheap that their total costHW,
SW, maintenance is now 40 less than Sun
-John McKinley, CIO Merrill Lynch.
Sun on the Ropes "About 60 of Sun's revenue
base has been pulverized in the past year
(Fortune Jan 2002)
CFOs are playing a greater role in determining
how IT is deployed as they see IT as more of a
critical operation of a company. -
InformationWeek.com, June 18
12
More Businesses Moving to IAExecutives seeing
significant cost savings advantages
Its going to be almost 30 times cheaper to run
and maintain IA/Linux-based solutions than Sun
systems. Josh Levine, CTO, E-Trade
InformationWeek.com, Feb 4, 2002
13
Solution Comparison
1.06MIntel Solution
1.71M Sun Solution
Oracle Entr DB 960K Dell HW w/ FC List
100K 4 x PE6450(4CPU/4GB) PV660F(730GB)
PV51F Sun HW w/ FC List 750K 4 x
E4500(4CPU/4GB) A5200(655GB)
Save almost 650K on Total Solution
14
Intel Itanium Processor Family
http//www.intel.com/ebusiness/
15

• RISC bad news 1
• the cost of fabs
• 2 billion and climbing
• one per continent?

RISC bad news 2 volume
16
Platform choices
Platform vendor
Single Vendor
TODAY
Solaris
Sun
Tru64 Unix OpenVMS
Compaq
Single vendor Platform
HP-UX
HP
AIX
IBM
WhichUnix?
IRIX
SGI
Multiple Vendors
Compaq IBM HP Dell Fujitsu Siemens Nec Bull Unisys
Acer etc
UNIX
OperatingSystem
Platform Choices
Novell
Windows
Windows2000 Advanced server DataCentre Server
17
Platform choices
Solaris
Sun
SPARC
Itanium processor Platform vendor
Solaris
Today's choices affect tomorrows options
Compaq
Tru64 Unix OpenVMS
Single vendor Platform
HP-UX
HP, NEC Hitachi
AIX
Linux64
Multiple Vendors
WhichUnix?
Compaq IBM HP Dell Fujitsu Siemens Nec Bull Unisys
Acer SGI etc
IRIX
UNIX
OperatingSystem
Platform Choices
Novell
Modesto
Windows
Windows .Net Server
Windows2000 Advanced server DataCentre Server
18
Platform choices
Solaris
Sun
SPARC
Itanium processor Platform vendor
Solaris
Today's choices affect tomorrows options
Compaq
Tru64 Unix OpenVMS
Single vendor Platform
HP-UX
HP, NEC Hitachi
AIX
Linux64
Multiple Vendors
WhichUnix?
Compaq IBM HP Dell Fujitsu Siemens Nec Bull Unisys
Acer SGI etc
IRIX
UNIX
OperatingSystem
Platform Choices
Modesto
Novell
Windows
Windows .Net Server
Windows2000 Advanced server DataCentre Server
19
Core processors enabling the Industry
McKinley
McKinley
Itaniumprocessor
Itanium processor
MP Intel Xeon processor
MP Pentium III Xeon processor
MP IA-32
MP Intel Xeon processor
DP Intel Xeon processor 512K L2
DP Intel Xeon processor
Pentium III Xeon processor
Intel Xeon processor
DP IA-32
DP Pentium III processor 512K L2
Product Intro
20
Future Processors
2003
2004
Madison
Montecito
Deerfield

• Madison
• Up to 6MB on-die L3 and pin compatible with
  McKinley
• Deerfield for dual processor
• Montecito further increases performance

Intel Continues Itanium Processor Family
Investment
Products and dates shown for planning purposes
only and are subject to change
21
Comparing Ecosystems

• Volume Economics
• More Developers, Apps, Solutions
• Greater RD, Investment, Re-Investment
• Lower TCO Greater /Performance
• Faster Innovation
• Choice
• Flexible customized solutions
• Confidence
• Long term computing infrastructure
• Investment Protection

Leading Ecosystem Vendors (Intel-based
Solutions) gt19.0B
2000 RD Spending (B)
Sun 1.6B
2000 RD spending for Intel, Microsoft, Compaq,
Dell, HP, SGI IBM Source 2000 Annual Reports
22
Thank you!

www.intel.com
23
Matthias Schneider Channel Key Account Manager
24
Intel European Solution Centres

• UK, London
• 1400m2
• 2 independent Labs
• Each is fully equipped
• Client offices, Meeting rooms
• Germany, Munich
• 1300m2
• 3 independent Labs
• Client offices, Meeting rooms
• Sweden, Stockholm
• 1500m2
• 2 independent Labs
• Client offices, Meeting rooms

25
Oracle in the Intel Solution Centers

• Performance Demo in Winnersh
• Customer Demo in Munich
• Joint demand generation activities
• Sizing / Proof of Concept for Customers to help
  them chose the right solution
• Main Air Traffic Control (Russia)
• Major Financial institutions
• Joint ISV verifications
• SAP
• Picturesafe

26
Centers Worldwide
Sweden
Dupont
London
Moscow
Tokyo
Chantilly
Shanghai
Atlanta
New Mexico
India
Santa Clara
Micro Centers
Third party trademarks and brands are the
property of their respective owners
27
Intel DP Server Processor Transitions Over Time
Q301
Q401
Q102
Q103
Q202
Q302
Q402
Q203
Volume Mix
512K
Intel Xeon processors will support majority of
DP Servers by end of 2002
28
Intel Board Transitions Over Time
Q102
Q103
Q202
Q302
Q402
Q203
SE7500CW2 (ATA SCSI)
SAI2 (ATA SCSI)
SDS2
SHG2
SCB2 (ATA SCSI)
SE7500WV2 (ATA SCSI)
SE7501BR2
Volume Mix
STL2
Intel offering 7 board families in 2002 to
address hyper-segmented market
29
Intel Xeon Processor Frequency Lineup
Q202
Q302
Q402
Q103
Q203
2.401 2.6012.401 2.801,2 2.662 / 2.601 2.801,2 3.062 / 31
Server Performance DPWS Performance Mainstream
2.201 211.801 2.201211.801 2.401,2 2.262 / 2.201 21,2 2.662 / 2.601 2.401,2 2.262 / 2.201 2.801,2 2.662 / 2.601 2.401,2
Server Volume DPWS Volume Mainstream
1.801 1.862 / 1.801 21,21.862 / 1.801 2.262 / 2.2121,2
Server Value DP
1 Intel Xeon processors with 400 MHz FSB 2
Intel Xeon processors with 533 MHz FSB
30
Pedestal Optimized Roadmap
July 02
SRSH4 (Shasta) 4-way Intel Xeon
processor MP ServerWorks Grand Champion SC7100
(Cabrillo III) 7U
SKA4 (Koa) 4-way Pentium III Xeon
processor ServerWorks Serverset III HE
Chipset Chassis SC7000 (Cabrillo II) 7U
Gallatin Upgrade
4-way
2-way
May 02
S845WD1-E (Woodruff) 1-way Pentium 4
Processor Intel 845 chipset Chassis 3rd Party
All Products available in Rack mount or pedestal
1-way
1H03
2H02
All products, dates and figures are for planning
purposes only and are subject to change
31
Rack Optimized Roadmap
7U
SRPL8 (Saber-RX) 8-way Pentium III Xeon
processor Intel Profusion Chipset, PCI-X, Ultra
160 SCSI, Chassis Cabot (7U)
MadisonUpgrade
4U
2U
SCB2 (Coos Bay) 2-way Pentium III Processor
ServerWorks HE-SL Chipset Chassis SR1200
(Coronado) AC
Chassis SR1200 (Coronado) DC
1U
Shipping
2H02
1H03
All products, dates and figures are for planning
purposes only and are subject to change
32
SC5200 - Whats New?

• Redundant cooling
• Including power supply fans
• All chassis fans now hot-swappable
• Easy tool-free access
• and replacement of HS Fans
• Two fans at rear, three inside
• Improved serviceability
• Color coding of service touch points
• Green for hot swappable components, blue for
  service access points
• Tool-less PCI card retention
• Improved labeling
• Power and thermal support for up to two Intel
  Xeon processors