Dells Enterprise Strategy

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Dells Enterprise Strategy

• The Scalable Enterprise
• October 13, 2009

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Todays Business Problems Lead to IT Challenges

• Geographically dispersed businesses
• Proliferation of servers
• Exploding growth of data
• Limited IT resources

• Application deployment
• Change management
• Productivity of staff and users
• Security (physical and software)

• Underutilized processor cycles
• App loads spread across too many systems
• Application migration
• Power / cooling
• Physical space constraints

How do I cost effectively scale?
How do I simplify operations?
How do I improve utilization?
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The Scalable Enterprise
Standardize core elements of the datacenter to
deliver superior value.
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Pragmatic, Phased Approach
Simplify Operations

• Standardize processes and points of authority
• Automate one-to-many systems mgt and deployment
• Automate backup

• Reduced/vendor neutral tools standardization
  across HW, OS, SW
• Automated systems mgt and deployment vendor
  neutral

• Policy based, dynamic resource allocation

Improve Utilization

• Server/Storage consolidation
• Selective virtualization
• Clustering for availability
• Disaster recovery plan

• Standardized virtualization
• Clustering for performance
• Storage resource management
• Proactive HA services

• Fabric virtualization
• Policy based self monitoring/ -correcting/
  -managing
• Redundant fabric computing

Cost-effective Scaling

• Policy based, dynamic resource allocation
• Shared application infrastructures
• Unified messaging

• Assess assets and scalability
• Selectively migrate proprietary to standards /
  open systems

• Scale-out databases / solutions
• Migrate proprietary to standards / open systems

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Systems Management Strategy
Simplify operations with standards-based
management
Enabling a Wide Range of Integrated Solutions
Championing Key Standards
Fully Instrumented Platforms
IPMI
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Joint Innovation with Strategic Partners
Uniquely positioned to jointly develop and
leverage RD

• Enterprise Partnerships
• Example Project MegaGrid
• Datacenter of the Future
• Systems Partnerships
• Example Dell EMC
• CX200/300 AX100 Simplified SAN setup
• Software Partnerships
• Example Integrated change management
• Defining next generation systems management
• Imaging Partnerships
• Access to 1/3 I.P. in printing industry
• Developed enhanced color printing secure
  printing ink/toner management system

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Strategic Partnership Simplifies Systems
Management
Dell is the first and only to seamlessly
integrate with Altiris
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Enterprise Services
A complete, enterprise-ready services portfolio
The Enterprise Command Center
Custom Factory Integration
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Enterprise Command Center

• Business critical response and time to resolve
  24x7x365
• Integrated escalation and proactive crisis
  management
• Real-time case/ incident management
• Now open in Americas, EMEA, China, Japan, South
  Asia (Q2)

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Data Center Environment Assessment Service
1998 Rack Server Heat Profile
Helps customers better deploy dense computing
solutions and consolidation

• Assess, scope and plan datacenter requirements
• Standard DPS offers available
• 5K - 18K
• Includes analysis and recommendations
• HVAC/Cooling Analysis
• Power Analysis
• Remediation Report

2005 Rack Server Heat Profile
Available Now
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Enterprise Alliances

• Strategic alliances support standards and drive
  scalability in the enterprise

• Over 6,500 installations of SAP
• Oracle SE-1 installs in under 20 minutes
• VMware 27 price/performance advantage on Dell

HPCC

• Altiris Deployment Pack remotely deploys Dell
  servers
• Simplify patch management by integrating with MS
  SMS
• Driving systems management into next-generation
  OS

• EMC developed AX100 specifically for Dell
  customers
• First SAN that can be easily self-installed
• Ret Hat Linux joint development, service and
  support

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The Dell Difference
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Simplify Operations System Design
Commonality in system design simplifies
operations and lowers operating costs
Multiple form factors Choose your technology,
deploy as needed
Common/ interchangeable components Plug and play
across the product line
Common System Image Simplifies Change Management
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Server Virtualization in the Scalable Enterprise
Single Server Virtualization

• gt Resource Utilization
• Dev/Test environment
• Legacy Support

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Cost-Effective Scaling
Fully-tested and supported configurations for
Oracle and HPC
SERVICES
SERVICES
SERVICES
Providing detailed guidance as an infrastructure
scales
Benchmarks
Sizing Tools
User Guides

• Detailed, step-by-step instructions on
  migration, tuning, and best practices

• Calculates configurations based on of users,
  usage models, etc.

• Performance characteristics for actual customer
  configurations

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2 Approaches to RD

• Traditional RD
• Developed in-house
• Patent protected
• Integrated solely into own products
• Proprietary value vendor lock in higher cost
• Open Innovation and Effective RD
• Defined by markets and customers
• Invest or influence / collaborate
• Submit to standards bodies share
• Customer value vendor flexibility lower cost

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Product Innovation A Major Part of Dells Success
Thousands of design engineers focused on
technology leadership
with a track-record of first-to-markets with key
advancements
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Major Investments in Design and Test Labs

• Examples
• Oracle 10g on Dell servers - 77 faster than Sun
  (at half the price)1
• Surfaced critical Intel I/O issue prior to
  product launch
• Breakthrough printer setup process

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2004 35 Product Design Awards
A continuing tradition of product leadership
Best of the Year Enterprise Server Dell
PowerEdge 2850 The Dell PowerEdge 2850 is just
the server for enterprises that require high
availability, 24/7.
Dell EMC AX100 Best SAN Solution of the
Year Simple to set up, easy to manage,
comprehensive in capabilities, and competitively
priced.
Servers, Storage Networking
PowerEdge 750 5 out of 6 Stars PC Pro
Magazine (U.K.) the management features stand
out as being particularly impressive.
Reviewers Choice Awards Government Computer
News Not only did the OptiPlex SX270 have one of
the smallest footprints in the review, but it had
the highest benchmark score
Latitude D800 - Editors Choice CNET Asia The
D800 is noticeably faster and trounces every
system in its class on both CPU and graphics
benchmarks Axim X30 - Editors Choice
CNET.com setting a new standard for Pocket PCs
Desktops, Mobility Printing
Dell M5200n Laser Printer - Best of 2004 - PC
World Dell's new entrant scores highest on the
corporate side
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Enterprise Presence
Sources IDC Worldwide Quarterly PC Tracker,
April 15, 2004 IDC High Performance Technical
Computer QView, Q42003 www.top500.orgDC IDC
Quarterly Storage Tracker, Q4 2003
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The Scalable Enterprise
,
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Thank You