Intellectual Property

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Intellectual Property

• Boston College Law School
• April 23, 2007
• Right of Publicity

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State Intellectual Property Laws

• Different areas
• Trade Secret
• Misappropriation
• Contract
• Idea Submissions
• Publicity
• Moral Rights
• Trespass
• Preemption

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Midler v. Ford Motor
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California Right of Publicity

• Cal Civ. Code 3344
• (a) Any person who knowingly uses anothers name,
  voice, signature, photograph, or likeness, in any
  manner, on or in products or for the purposes
  of advertising products, without such persons
  prior consent shall be liable for any damages
  
• Common Law Right of Publicity
• Appropriation of celebritys identity for
  commercial purposes

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White v. Samsung
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Wendt v. Host
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Comedy III v. Saderup
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Saderup
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Warhol
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Masters Of Augusta
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Elvis Impersonators
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Cardtoons v. MLBPA
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Justifications

• Utilitarian justifications
• Incentive for creativity and achievement
• Preserve value of identity as a marker
• Prevent consumer deception and confusion
• Labor-desert
• Reward labor and hard work
• Prevent unjust enrichment
• Personality theory
• Protect interest in controlling own identity

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Administrative

• Next Class
• Finish syllabus

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Hypo