The Wired Room

1
The Wired Room
By Scott Kipp
Author of
BROADBAND ENTERTAINMENT
2
What Should be in Your Living Room

• Broadband Connection
• Cable, Satellite, Over-the-air, Internet Access
• 100 GB Disk Drive
• Optical Disc Player
• Surround Sound
• Large Display - HDTV
• Gaming Controllers
• Home Networks WiFi 1

3
What Homes Look Like Today

• Set-top Box
• DVD Player
• VCR
• PVR
• Games
• Stereo
• Media
• Wires
• Remotes

4
What Homes Will Look Like

• Entertainment
• Server
• HDTV
• FM
• WiFi
• Games
• Remote
• Surround Sound

5
Entertainment Server

• Audio
• FM, CDs, MP3s, AACs, Surround
• Video
• DVDs, PVRs, Cable, Satellite, DTT
• Gaming
• Controllers, Networked
• Internet for downloads
• Not for surfing or streaming
• Storage and Distribution

PVR Personal Video Recorder DTT Digital
Terrestrial Television AAC Advanced Audio
Coding MPEG-4
6
Contenders

• Multimedia PC
• Windows - HP, Gateway, Dell, Shuttle
• Linux Interact TV
• Set-top Box
• Digeo, Scientific Atlanta, Motorola
• Gaming Consoles
• Sonys PSX, PS3, PSP, Xbox 2 in 2005
• Personal Video Recorders
• Tivo last man standing
• PSX - PlayStation X Crossover, PSP - P
  Portable

7
How They Measure Up
8
Bandwidth is Plentiful

• 70 M homes subscribe to Cable
• 50 million have analog - 57 channels -gt 285 Mbps
• 20 million have digital - 200 channels _at_ 5Mbps
  1 Gbps
• 21 M homes subscribe to DBS (Direct Broadcast
  Satellite)
• Echostar has 9 satellites with 16 or 32
  transponders
• DirecTV has 3 satellites with 16 transponders
• 100s of Transponders _at_ 40 Mbps -gt 4 Gbps
• Digital TV at 19 Mbps reaches 99 of homes
• 50 of homes have over 8 channels - 152 Mbps
• Less than 1 million have DTV Tuners
• Gbps of one-way broadcasts

9
Personalized Bandwidth Increasing

• Video-on Demand is personal bandwidth
• Over 22 M Broadband Subscribers in 2003
• Cable Modems - 15 M _at_ 1 Mbps
• DSL Modems - 5 M _at_ 500 kbps
• Broadband Wireless - 1.3 M _at_ 1 Mbps
• Two-way Satellite - 1.6 M _at_ 200 kbps
• Fiber-to-the-home - 150,000 _at_ 10 Mbps
• Total Bandwidth deliverable to home at 1 Mbps -
  11 GB/day

10
What will 10 GB of data give you?

• You could download one of these everyday at 1
  Mbps
• 2,780 hours of voice _at_ 8 kbps
• 170 hours of MP3 stereo at 128 kbps
• 50 hours of Dolby Digital 5.1 Surround at 448
  kbps
• 10 hours of MPEG-2 SDTV _at_ 2.2 Mbps
• 24 hours of MPEG-4 SDTV _at_ 900 kbps
• 1.2 hour of MPEG-2 HDTV _at_ 19 Mbps
• 3.2 hours of MPEG-4 HDTV _at_ 7 Mbps

11
CD - DVD - Blu-Ray

• Three generations of optical discs
• CD - 650 MB Stereo
• DVD - 4.7 and 8.5 GB EDTV and Surround
• Blu-ray - 23-27 GB HDTV and Surround
• 12 Million DVDs/day are shipped in US
• Since most feature films are 8.5 GB, thats 10
  PB/day - Broadband American Style
• The Internet is only delivering about 3 PB/day
  globally

12
Great Business Opportunity

• Provide an entertainment service that collects
  content from
• Over-the-air broadcasts, cable or satellite
• Internet downloads
• CD, DVD and Blu-ray by mail
• Entertainment server is easy-to-use, orders or
  records content around the clock
• Delivers content throughout the home with WiFi
  and FM

13
To Summarize

• Gbps of broadcasts to the home
• Mbps of Internet access GB/day
• Unlimited discs/month for 20/month
• The best freedom is when you have the content
  cached at your home - on a DVD or digital video
  recorder
• Broadband Entertainment is all about enjoying
  content you want, when you want, how
  you want