Lecture 9: International Marketing Planning

1
Lecture 9International Marketing Planning
Implementation

• Topics Covered
• Nature of international planning
• Marketing plan
• Implementation of international marketing plan

2
Lecture 9International Marketing Planning
Implementation

• Learning Objectives-
• Illustrate the relationship between the elements
  of the marketing plan
• Highlight the critical role of marketing planning
  to successful international marketing
• Identify the major influences on the effective
  implementation of international marketing plans
• Highlight the challenges faced in implementing
  marketing plans
• Illustrate the process of international marketing
  planning