USPS Standard Blue Presentation

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TOOLS TECHNIQUES THAT MAKE THE CASE FOR ADDRESS
QUALITY
National Postal Forum Anaheim, CA May 18th
21th, 2008 Ruth Jones, Address Management, USPS
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QUALITY ADDRESSING PROFESSIONAL CERTIFICATE
This session qualifies as one of the four
Addressing sessions, in addition to the Tuesday,
May 20th General Session needed for the Address
Quality Specialist Certificate!
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Announcing 2 New Symposiums
15 Presentations focusing on Intelligent
Mail See Page 20 of the Catalog
7 Presentations focusing on Direct Mail and the
Environment See Page 21 of the Catalog
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Total Address Quality
Update
Validate
Standardize
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Defining A Quality Address

• A quality address is defined by USPS as
• A quality address contains complete and correct
  elements that comply with USPS Address Management
  System standards and allows automated sortation
  to the intended delivery point for delivery to
  the specified recipient without requiring the use
  of Delivery Force Knowledge to complete.

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Can You Recognize A Bad Address?
Barbara L. Wilson 612 King Ridge Cv. Collierville
TN 38017-1714
NIXIE
4910 1 02 04/20/04 RETURN
TO SENDER NO SUCH NUMBER UNABLE TO FORWARD
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Physical Address UAA
Common Address Quality Problems
398
CARL SHULER LAKE ST APT 3A CHICAGO IL
60614-1910
CARL SHULER 1414 LAKE ST APT CHICAGO IL
60614-1905
CARL SHULER 1914 LAKE ST APT 3A CHICAGO IL
60614-1910
CARL BROWN 1414 LAKE ST APT CHICAGO IL 60614-1910
CARL SHULER PO BOX CHICAGO IL 60614-1910
CARL SHULER 1414 LARK ST APT 3A CHICAGO IL
60614-1910
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Millions of Pieces
134
56
47
48
Missing Apt or Ste Number
Incorrect Number
Incorrect Recipient
Missing Number
Missing RR or Box Number
Incorrect Street Name
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Products to Use to Achieve Quality Addressing
Update
Update
Validate
Validate
Standardize
Standardize
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What Is A Standardized Address?

• A standardized address is defined as
• All necessary elements correct and complete

• Pre-directional
• Primary address number
• Street name
• Street suffix
• Post-directional

• Secondary identifier
• Secondary number
• City
• State
• ZIP 4 Code

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What Is A Standardized Address?

• A standardized address can have elements that
  are
• Fully spelled out
• Abbreviated using USPS standard abbreviations
• As shown in USPS ZIP 4 file

OR
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Examples Of Standardized Addresses
Preferred NE MAIN ST BAY AVE SW N SOUTH OAK
ST MAPLE COURT EAST W
Acceptable NORTH EAST MAIN ST BAY AVE
SOUTHWEST NORTH SOUTH OAK ST MAPLE CT EAST WEST
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What Is A Standardized Address?

• Address elements are printed on envelope in
  standard format
• Format all lines of the address with a uniform
  left margin
• Uppercase letters are preferred on all lines of
  the address block

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Products to Use to Achieve Quality Addressing
Update
Update
Validate
Validate
Standardize
Standardize
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DPV Product

• Confirms the existence of a deliverable address
• Identifies a commercial mail receiving agency
• Improves address assignments
• Helps to reduce UAA

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LACSLink Product

• Provides a database of municipality-introduced
  address changes
• The data is provided by USPS through the
  LACSLink product
• Conversions come into their database from postal
  carriers and municipalities
• Updating the addresses using LACSLink data
  ensures deliverability and prevents further UAA
  mail

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AEC AECII Service

• AEC provides a crucial last resort approach to
  stubborn addresses
• USPS service to help correct addresses that
  CASS Certified software cannot fix
• AECII expands AEC processing
• Leverages Delivery Force Knowledge for addresses
  that AEC cannot correct

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Products to Use to Achieve Quality Addressing
Update
Update
Validate
Validate
Standardize
Standardize
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NCOALink Service

• A pre-mailing move update method leveraging USPS
  provided data
• Data delivery from USPS to certified licensees
• Three levels of usage for certified licensees
• End User Mailer (18 months of data updated
  monthly)
• Limited Service Provider (18 months of data
  updated weekly)
• Full Service Provider (48 months of data updated
  weekly)

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ANKLink Service

• A valuable add-on to NCOALink Limited Service
  Providers and End User Mailers
• Provides an indicator that a move has occurred in
  months 19 through 48
• Does not contain the actual new address
• Allows for more value out of move update
  processing
• Only the flagged addresses need to be sent to a
  48-month NCOALink Full Service Provider

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ACS Service

• Post-mailing service provided by the National
  Customer Support Center (NCSC)
• Participants include an identification code on
  the mailpieces and receive the change-of-address
  directly from the USPS
• Available electronically via download, media, and
  hardcopy

ACS customer code provided by Postal Service
BWNFXZT P123456789 2572X 7 JOHN E
SMITH 916 N 5TH ST APT 3 SPRINGFIELD IL
62702-5288
ACS key line provided by the mailer for nixies
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OneCode ACS Typical Mailpiece
Intelligent Mail Barcode
ABC Company 123 Main St Memphis TN 38101-1234
INTELLIGENT MAIL ADDRESS QUALITY 6060 PRIMACY
PKWY MEMPHIS TN 38188-0001
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Summary

• The quality of your address data directly affects
  the deliverability of your mail!
• USPS provides an extensive suite of existing
  address quality products and services.
• USPS is committed to continuous address hygiene
  improvements to enhance the value of mail
• Small efforts can bring big results!

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Achieve Total Address Quality
Update
Validate
Standardize
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For More Information
ribbs.usps.gov
www.usps.com/ncsc
Customer Support
1-800-238-3150
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• Knowledge Validation
• The three steps to Total Address Quality are
  Standardize, Validate and Update.
• The NCSC provides value-added, innovative
  products and services and technical expertise to
  enable USPS business customers to better manage
  the quality of their mailing lists.
• Cost-effective and timely delivery of every
  mailpiece depends on your mail carrier the
  Forever Stamp.

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Quality Addressing Track
Monday Tools Techniques that Make the Case for
Address Quality Ruth Jones/Gary Seitz - Period 5,
1000 - 1100am - Room 212AB What are Bad
Addresses What to do With Them Charles
Hunt/Kevin Conti - Period 6, 1115am - 1215pm -
Room 212AB Tuesday Move Update How to Keep in
Touch With Moving Customers Audrey Conley/Adam
Collinson - Period 10, 1000 - 1100am - Room
212AB Intelligent Addressing to Achieve 100 Mail
Integrity Jim Wilson/Eric Houger - Period 11,
1115am - 1215pm - Room 210AB How Government
Agencies use Address Quality to Better Serve the
Community Gail
Milton/Mike Sexson - Period 13, 315 - 415pm -
Room 212AB Wednesday The ROI of Address
Quality Charles Hunt/Chris Lien - Period 16, 215
- 315pm - Room 212AB Stump the Experts with Your
Un-codable UAA Mail Jim Wilson/Alice VanGorder -
Period 17, 330 - 430pm - Room 212AB
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Thank you