Dissemination

1
Dissemination
2
Ideal

• To improve health literacy, health care, public
  health and health itself by delivering universal,
  timely access to health information,
  communication decision support and disease
  management tools that are evidence-based,
  culturally sensitive, adaptive, and empowering to
  the individual consumer.

3
Barriers

• 1 perception of need
• 2 economic incentives
• 3 low literacy
• 4 lack of societal commitment
• 5 patients inability to partner with health care
  providers
• 6 unbounded scope

4
Enablers

• 1 Innovative Incentives
• 2 Community outreach iniatives
• 3 Scalable technology
• 4 Interactive/Adaptive technology
• 5 Community collaboration in development
• 6 Empowered Consumers

5
Enablers

• 1 Innovative Incentives
• 2 Community outreach iniatives
• 3 Scalable technology
• 4 Interactive/Adaptive technology
• 5 Community collaboration in development
• 6 Empowered Consumers

6
Strategies

• Require in Head Start 1st grade and beyond
  teaching a) health b) informatics c) literacy.
• Make tool open source and place it with students.
• Education starting in lower grades.
• Use Madison Avenue marketing strategies to reach
  desired demographic population.
• Partnership with media. Embedded information.
• Provide a free distribution system phone/TV.

7
Strategies

• Disseminate via TV (PSA).
• Social Marketing via TV.
• Human Outreach.
• Participatory design of promotional campaign with
  intended audience.
• Training a the CHC, library, church.
• Access, clinic, library, mall.

8
Policies

• Universal, lifelong technology access for all
• 2. Increase funding for ubiqitous access at
  current and additional locations (libraries,
  churches, community centers, malls)

9
Funding

• Re-Engineer provider financial incentives to
  Promote patient-specific health education
  integrated into both preventive and therapeutic
  interventions

10
Research

• Dissemination, scalability, sustainability should
  be planned into project prior to development
  (Should be required of federal funding agencies)

11
Research

• Increase exploration/research to further define
  effective strategies for dissemination of
  information technology to various underserved
  populations.
• 2. Funding for large-scale, Multicenter,
  Multi-state demonstration projects (information
  technology research network)

12
Education

• Health literacy should be imbedded into primary
  education with increased funding for areas of
  greatest need
• Provide education for healthcare providers
  (through accreditation agencies) to increase
  awareness of health literacy issues of patients

13
Innovation

• Public Health infrastructure must increase to
  address risks (emerging infections and bioterror
  threats) and should include preventive
  health/general health education for the general
  population.

14
Other

• Increase capacity for development of open-source
  technology
• Increase partnerships (community, faith-based,
  industry, academia, media, advertising)
• Engage industry early in partnerships