Dissemination

1
Dissemination

• Oslo City Group
• Vienna
• 4th 6th February, 2008.

2
Dissemination - a definition

• To spread widely
• To scatter
• To promulgate
• To make known
• Effective Dissemination a working definition
• to ensure that the information, statistic or
  knowledge that is useful for whatever purpose is
  available to those that can benefit from having
  it

3
Dissemination

• Who
• What
• How
• When

4
Who? the audience

• Policy makers
• Public
• Analysts
• Academia
• Corporate planners
• Key users industry associations, etc.
• The media.

5
Who? - the Media

• Gateway to the audience
• Potential to accelerate and broaden dissemination
• Media policy
• Press releases
• Press briefing / press conferences
• Launch events
• Procedures for interaction
• Monitor coverage

6
Who?

• Feedback
• Invite feedback
• Assess if requirements are being met
• Is level of detail correct?
• Are the right channels being used?
• How did the user become aware of the statistics?
• etc.
• Stakeholder dialogue

7
What?

• Statistics
• High level / detailed
• Metadata, micro-data
• Methodology
• Presentation
• Graphics
• Quantities and Units
• Analysis
• Indicators
• Key Messages

8
How? - channels

• Paper
• Internet
• Webpage
• Email
• On-line database
• RSS
• Data on demand
• Print on demand

9
How? - Pricing

• Pay?
• Free?

10
When?

• Timetable
• Frequency

11
Thank you

• Oslo City Group
• Vienna
• 4th 6th February, 2008.