MOHJ

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MOH/JJ Strategic Partnership ProjectNational
Health Promotion Project for Hundreds of Million
Chinese Farmers (NAHPF)Summary of NAHPF
20022003
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• National Health Promotion Project for Hundreds
  of Million Chinese Farmers, formerly named the
  900 Million Farmers Health Promotion Project, is
  the only health promotion project joined by seven
  ministries and aims to attack major health
  problems of rural areas. With its basic strategy
  of incorporating mass communication and
  interpersonal communication, the Project has
  promoted primary health care, popularized health
  knowledge, and enhanced individual health-care
  awareness and initiative, resulting in improved
  health for the farmers.

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The Main Campaign

• The Five-year Health Education Programme for
  NAHPF was set up and implemented
• B. The communication campaign of NAHPF
• The pilot community building

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A. The Five-year Health Education Programme for
NAHPF was set up and implemented

• 1. The policy advocacy
• a. Set up the Five Year Health Education
  Programme The activity was lead by the MCH
  of MoH, and written by the health education
  experts . The seven ministries and UNICEF gave
  input. The provincial NAHPF Programme has been
  setup already or will be set up.

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A. The Five-year Health Education Programme for
NAHPF was set up and implement

• b. Set up the Supervising and Evaluating Index
  on NAHPF
• Oct. 2002, the Supervising and
  Evaluating Index on NAHPF was set up as the
  standard of evaluating the provincial project
  activities

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the Supervising and Evaluating Index on NAHPF
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A. The Five-year Health Education Programme for
NAHPF was set up and implemented

• c. Communicate the theme and the core messages of
  NAHPF
• Theme Safety and Health
• Core messages Safe Injection
• Safe Sex
• Safe Motherhood
  and Safe Children

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A. The Five-year Health Education Programme for
NAHPF was set up and implemented

• d. After the Five-year Health Education Programme
  for NAHPF was set up, the Programme was promptly
  distributed to county-level and municipal-level
  staff.
• Liaoning, Hubei, Gansu, Yunnan and Shandong
  didnt only distribute the Programme but also
  adapted the provincial Programme to the local
  situation
• Sichuan, Jiangsu, Henan and Shanxi gave
  advice on how to better implement the Programme.

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A. The Five-year Health Education Programme for
NAHPF was set up and implemented

• 2. Strengthen the Administration and
  Supervision of the Project
• Holding the project meeting(June,2002)
• The meeting discussed the BID and the plan
  of the provincial project office

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A. The Five-year Health Education Programme for
NAHPF was set up and implemented

• b. Held a meeting for the evaluation and editing
  of the proposals ( Sep. 2002)
• In the meeting, the Proposals were amended
  and the qualified ones were decided to be funded

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A. The Five-year Health Education Programme for
NAHPF was set up and implemented
c. The way of supervision According the
Supervising and Evaluating Index on NAHPF and the
Administrate Measure of the International
Cooperation Project, the project office
supervised the provincial activities.
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A. The Five-year Health Education Programme for
NAHPF was set up and implemented

• 3. Cooperating with other ministries
• a. Holding locale meetings of project
  coordinators in Sheyang county, Jiangsu Province.

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A. The Five-year Health Education Programme for
NAHPF was set up and implemented

• b. Holding the second meetings of project
  coordinators.
• In the meeting, the project new name, NAHPF,
  was decided, and the coordinators discussed the
  implementation of the Five-year Project Programme.

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A. The Five-year Health Education Programme for
NAHPF was set up and implemented

• c. Seminar on Health Promotion in Support of
  NAHPF for Playwrights, Directors of Educational
  and Entertainment Media
• For improving the NAHPF influence in mass media,
  we held the seminar. There were 33 people from
  the CCTV and provincial TV station in attendance?

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A. The Five-year Health Education Programme for
NAHPF was set up and implemented

• 4. Strengthened the media of NAHPF, and expanded
  the recognition rate of the project
• Collected and selected the logo of NAHPF
• The advertisement for the logo contest was
  shown on China Youth Daily, China TV Program
  Newspapers, and the sina.com. We selected 20
  qualified ones from 340 submitted logos. Finally,
  we selected the logo designed by the Zhangzi
  Design Company as the NAHPF logo. Twenty-one
  deputies from UNICEF, the officers in the seven
  ministries, and the mass media took part in the
  selection of the logo.

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A. The Five-year Health Education Programme for
NAHPF was set up and implemented

• b. Invited the famous actor, Mr. Niu Qun , to be
  the good-will ambassador of NAHPF
• For expanding the recognition rate of NAHPF,
  we invited Mr. Niu Qun to be the good-will
  ambassador for NAHPF. We awarded the letter of
  appointment to him, in Mengcheng County, Anhui
  Priovince, in September of 2002.

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A. The Five-year Health Education Programme for
NAHPF was set up and implemented

• c. Played the congratulation to all of the
  country on the Spring Festival Evening of 2002.
• d. Production of the IEC Material
• We Invited the experts to design the NAHPF
  poster and the poster for the Golden Mike
  Campaign, and printed 10,000 pieces for each.

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A. The Five-year Health Education Programme for
NAHPF was set up and implemented

• The public service announcement.
• We made two PSA. The theme of one PSA was
  Dont forget your health when you make money.
  Only if you are healthy, can you make more money
  and the other is You shouldnt take injection
  and transfusion unless absolutely necessary, so
  as to prevent AIDS and the hepatitis B
  transmission.
• The two PSA were shown on the prime time of
  the CCTV-2, CCTV-7, the Yunnan Provincial TV
  Station, the Inner Mongolia Provincial TV
  Station, the Jiangxi Provincial TV Station, the
  Guangdong Provincial TV Station, the Gansu
  Provincial TV Station,the Chongqing TV station,
  and other main television stations.

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A. The Five-year Health Education Programme for
NAHPF was set up and implemented

• Prints of the sticker, the postcard and the
  table calendar of NAHPF

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A. The Five-year Health Education Programme for
NAHPF was set up and implemented

• Made eight serials about preventing AIDS in
  cooperation with CCTV
• Made six Jinlin Operas about preventing AIDS
  in cooperation with the Jilin Province Health
  Education Institute
• Made the T-shirt embroidered with the project
  logo

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B. Implemented the communication campaign in the
mass media

• 1. The Golden Mike Campaign for County Health in
  all of the country
• The Golden Mike campaign is an activity
  implementing the Five-year programme. The goal
  is to communicate health knowledge to rural
  people through county broadcasting stations.
• The campaign has been listed in the notice of
  12 ministries, as important activities during the
  last winter and this spring. The provincial
  project office in Jiangsu, Guangxi, Qinghai,
  Hubei, Inner Magnolia, Heilongjiang, Sichuan,
  Yunnan, Anhui, Fujian, Shanxi, Beijing and
  Tianjing joined in with their own initiative,
  totaling about 100 counties taking part in the
  campaign.

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B. Implemented the communication campaign in the
mass media

• 2.Cooperated with the Universe of Health (UoH)
• The programme is a channel to the rural people
  for NAHPF. The NAHPF office supported the update
  the program, and duplication and mailing of the
  video tapes. The UoH made 12 special programs for
  NAHPF in 2002.

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B. Implemented the communication campaign in the
mass media

• 3.The Road to Health-Guangan travel
• The theme of the program, produced live for
  CCTV-1, is for the health of hundreds of Million
  Chinese Farmers. The state commissary, Peng
  Peiyun, and the minister of MoH, Zhang Wenkang
  took part in the program.

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B. Implemented the communication campaign in the
mass media

• 4. The Health Promotion Art Exhibition of NAHPF
• The Art Exhibition was held in Labors
  Culture Hall, from 7th to 10th of December, 2002.
  There were over 200 pieces shown in the
  exhibition, which were created by the farmer
  artists in Jinshan County Shanghai and Huxian
  County Shanxi Province, and the artists of Health
  Promotion Institute. The officers in MoH, UNICEF,
  NPHCC, MOA, GBBT, MOC, ACWF, SPRO attended the
  launch of the exhibition. Approximately, over
  3,000 people visited the exhibition from 7th to
  10th.

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B. Implemented the communication campaign in the
mass media

• 5.Chinese Journal of Health Education
• It is the only specialty journal for health
  promotion in Chinese. From 2002, the journal
  included a column for NAHPF, in order to report
  the current activities of NAHPF.
• 6. Developed information resource center on
  the Internet, and improved the website of NAHPF
  www.nahpf.com

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C. The pilot community building

• 1.Objective
• To implement the Five-year Health Promotion
  Programme for NAHPF
• Begin activities in the pilot communities
• c. Evaluate models of health promotion in
  counties

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C. The pilot community building

• 2.Deciding the experimental units of pilot
  community
• We chose three experimental units with
  different economic levels from the east, center
  and west of China. We will undertake the health
  promotion activities, and summarize and
  popularize the experiences.
• Sichuan Province Youshan
  District, Mianyang
• Jiangsu Province Sheyang
  county
• Henan Province Linzhou
  City

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C. The pilot community building
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C. The pilot community building

• 3.Expected outcomes and follow-up
• Find the health promotion requirement in
  different regions, and explore the sustainable
  development model of NAHPF
• The lifestyles of the farmers is changed and
  improved in the pilot communities
• Help to make the criterion for the national pilot
  communities

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C. The pilot community building

• 4. The development of the experimental units
• The three pilot communities in Jiangsu, Sichuan,
  and Henan have finished the project scheme and
  organized the leadership group and the instructor
  group
• The pilot community in Jiangsu have taken the
  launch meeting and workshop to the staffs

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D. The output of NAHPF

• 1. The Primary Health Care Development Programme
  (2001-2010)was setup by MOH, NPHCC, SDPC, MOF,
  AGRI, SATCM, ZHB, May,2002
• Health education was listed as one index of
  the ten indexes to the primary health care, and
  the index is according as Five-year Health
  Promotion Programme for NAHPF.
• 2. The National Conference on Public Health in
  Rural Areas in 2002.
• This conference is the first conference on
  public health in rural areas that was hosted by
  the State Department. And in this conference,
  Jiang Zemin and Li Lanqing both mentioned the
  NAHPF.

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D. The output of NAHPF

• 3.The Golden Mike Campaign has been listed in
  the notice of 12 ministries, as one of the
  important activities of Send the Sanitation and
  Healthcare to Rural Area.

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D. The output of NAHPF

• 4. The international organization take attention
  to NAHPF
• The deputies of the NAHPF office attend the
  Asian Rural Area Health Care International
  Conference, and introduce NAHPF and the
  experience of the Sheyang, Jiangsu Province took
  the health promotion activities. The participants
  all showed great interest in them.

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The plan for 2003 of NAHPF

• Arrange the experts appraise the activities of
  the provincial NAHPF office implementing the
  Five-year Health Promotion Programme, according
  to the Supervising and Evaluating Index of NAHPF.
• Cooperate with the Health Train. The 2003 Health
  Train will take the pearl eye operating in
  Sichuan, Hunan and Guizhou, and we will show the
  NAHPF posters and other IEC materials.
• Cooperate with the agriculture technology school
  of AGRI, and transmit the messages of NAHPF.

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The plan for 2003 of NAHPF

• 4. Appraise the Golden Mike Campaign and
  recognize the selected ones.
• 5. Evaluate the pilot communities
• 6. The sixth leadership conference of NAHPF
• 7. Expand the pilot communities in east of China.
  The first group will be Liaoning Province,
  Shandong Province, Shanxi Province, Hubei
  Province, Zhejiang Province and Anhui Province.
• 8.Attend the International Public Health
  Exposition in Shanghai.