SYSTEM-3

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• SYSTEM-3
• MARKETING IN RUSSIA

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• Founded in 1989
• Education abroad consulting since 1994
• Language school in Moscow applying most
  efficient intensive language teaching methods
• Active member of IALTA
• Founder member of RAIE
• (Russian Association of International Education)
• Participated in the process of forming FELCA
• Our consultants participated in Marketing
  education in UK course and were among the
  winners of the British Council Award
• 200 students per year find language courses
  abroad with our help
• 50 people leave for long-term academic programs
  abroad

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Every year over 35000 people leave Russia for
international studies.
Russian citizens are mostly interested in
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Russian citizens are mostly interested in
studying in
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System-3 has been working in education travel
market since 1994. System-3 is a founder member
of a Russian Association of International
Education (RAIE). Arnold Rubinstein is the
Board member of the association. We participated
in the work of FELCA ( Federation of Education
and Language Consultants Associations) from the
very beginning of its work. Our deputy director
Izabella Lauterpakht was one of the Vice
Presidents of the organization. We presented
Russian market at NAFSA Conference in San Diego
in 2000. Weve been a member of IALTA since 1997.
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The main destinations for sending students are
Great Britain, Ireland, New Zealand, Canada,
Australia, Germany, France, Spain, Italy,
Portugal, USA, South Africa and Switzerland. We
send juniors from the age of 7, university
students, professionals and executives to
language schools and professional programs.
Average number of individuals sent per year is
200. We provide counseling and placement
service for secondary schools and university
placement in different countries.
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Being one of the oldest and successful private
language schools (founded in 1989) in Moscow we
have opportunity for language level assessment
and if necessary provide pre-course
preparation. System -3 successfully works in
corporate language training market. Our clients
are LUKOIL, ALSTOM, NTV-television
channel, Proctor and Gamble, Rechau, Rittal and
other Russian and foreign companies based in
Moscow.
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Our main purpose is to work with quality
education providers. We regularly visit our
partner institutions and take part in 7-8
international workshops every year. Our main
promotional strategy is organizing presentations
for potential clients and taking part in student
fairs dedicated to different target groups
(undergraduate students, postgraduate students,
top and mid-management of companies, parents with
children, adult clients with different
interests). We work extensively with modern
promotional tools such as internet promotion. We
translate materials for our web-site to make it
accessible to Russian speaking clients.
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• 3 members of our staff have completed
  successfully a British Council Professional
  Development Program in Promoting Education and
  Training.
• System-3 has an office in Moscow but our clients
  are from all over Russia.
• Our marketing strategy
• 20 Student Fairs per year in Moscow and other
  cities of Russia and Kazakhstan.
• Fairs dedicated to certain target groups
• - post Graduate Students
• - undergraduate Students
• - executives
• - school Age Students
• - rofessionals

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• Presentations to promote our partner
  organizations in different parts of Russia.
• Renovated and upgraded web-site FLUENT.RU
• Contains around 700 pages of easy access
  information about educational institutions.
• Use different internet search resources for the
  promotion of the web-site
• In the modern world active web-site brings us
  clients from all over Russian speaking space.

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. In May 2007 System-3 Education was awarded the
prize in the nomination The Best Education
Consultant of the Year in the annual competition
The Best in International Education organized
by the Study Abroad Magazine and Mnemo Publishing
House
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• Office address 123001, Moscow, Bol.Sadovaya
  str.,5/1,
• Building 1, 2nd entrance, office 605
• Tel. [phone],
• tel/fax [phone]
• E-mail study_at_arnold.msk.ru
• www.fluent.ru