ISS-1

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Green Technology Trends, Strategies, and
Environmentally Responsible Printing Pennsylvania
Digital Government Summit June 17, 2008 Tara J.
Agen Chief of Staff, HP LaserJet Americas
Business HP Environmental Leadership Team Member
ISS-1 HP Restricted
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Agenda

• Problems to Consider
• Environmental and Green Trends
• Mega Considerations Energy Efficiency and
  Material Impact
• Energy Leadership Strategies and Considerations
• Environmentally Responsible Imaging Printing
  and HP proof point
• What You Can Consider
• How and Who Can Help
• Proof Points on how to green your data center
• Highmark

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The Worlds Environmental Issues
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The Energy Problem

• Natural gas pricesincreased 300 since 1999
• Coal spot market prices increased 100 since 2003
• Oil prices for electric generators increased 50
  from 2003 to 2005
• Nuclear uranium prices increased 40 since 2001

Fuels used to generate electricity
Concurrent with increasing electricity costs,
server energy demand doubled from 2000 to 2005
Lawrence Berkley Labs Stanford, Feb 2007
Source Edison Electric Institute, September 2006
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Enterprise Public Sector Purchase Trends
Environmental Issues impacting RFQs, Energy
Spend Considerations and HW Purchase Decisions
67of organizationsare implementingenvironmenta
lprograms
80of organizationRFQs evaluatesuppliersenvir
onmentalaspects
30of infrastructurepurchasing decisionsis
based onenvironmental factors
Source ALL Associates Group
9 November 2014
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State CIO Trends

• Understanding Government Impact to creating
  Environmental Leadership
• Federal Mandates
• Municipality Trends
• (www.nyc.gov/html/planyc2030/html/home/home.shtml)
  
• U.S. Mayors Climate Protection Agreement based
  upon the Kyoto Protocal-850 cities signed as of
  June, 2008
• What State CIOs are Saying and Doing through
  NASATEs Green IT committee.
• Goals, Initiatives, Influences and Best Practices
  in other States NY, CA, NC
• Assessing and developing collateral benefits of
  Green IT
• Citizen Environmentalists driving rapid change
• Economy 1 Energy as 2 issue Environment 3
• Consumers in the U.S. view industry as most
  responsible for environmental problems. But 36
  believe it should be up to the government to
  implement policies and standards that would
  regulate industry and better the environment.
• Landor Assoc, CohnWolfe, Penn, Schoen Berland
  Poll, conducted April, 2008 1521 online
  interviews

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Key Considerations for Green IT
Energy Efficiency
ENERGY EFFICIENCY
Material Impact
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Energy Innovation Leadership
Leverage energy-efficient products
Improve energy efficiency of operations
Rethink energy use to transform society
Energy efficient
Energy effective
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Environmental Printing Current State

• Situation
• Increasing social and economic pressures to
  decrease impact on the environment
• Companies are being asked to comply with diverse
  regulations
• Exploding digital content (doubles every 18 mo.)
• Increasing requirement to track and measure
  supplies usage, recycling process and progress

• Challenges
• Reduce power consumption/costs
• Reduce paper consumption and waste
• Improve ability to monitor and report supplies
  consumption and recycling
• Decrease environmental impact while maintaining
  productivity and business efficiency

• Opportunities
• Optimize the print infrastructure to reduce cost
  AND reduce environmental impact
• Leverage technologies to reduce power and
  minimize paper waste
• Use HP Web Jetadmin to monitor and adjust fleet
• Track and manage supplies consumptions and
  recycling
• Redesign critical business processes to improve
  workflow and reduce the demand for paper

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How can I be green and reduce costs of
printing?

• Assess your printing environment to understand
  current energy, paper and supplies use.
• Reduce your energy consumption
• Consolidate with fewer, power-efficient devices
• With HP MFPs that use up to 40 less energy and
  materials compared to stand alone products
• With products that meet eco-label standards like
  ENERGY STAR
• Up to 50 energy savings with Instant-On
  Technology in HP LaserJet devices
• Eliminate waste
• Easily set default duplex and reduce paper use by
  up to 25 with HP Universal Print Driver
• With free internet HP Smart Web Printing

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How we did it HPs own print transformation
Objective
Reduced consumable spend Reduced waste
Strategy
Target
25 office paper reduction (over 800 tons of
paper), saving 6M annually, with a 60 duplex
rate, TCO of 30M annually
Tactics
HP Universal Print Driver print default set to
2-sided MFP/copier device copy default set to
2-sided Awareness campaign Saving over 800 tons
paper/year
Measures
Modified driver and deployed to all users All
copier/MFP devices default updated
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5 things you can do - Immediately

• Create a conserve energy plan implement
• Print on both sides
• Recycle supplies, hw, paper (Planet Partners)
• Digitize paper-based and document-intensive
  workflows
• Assess your imaging and printing environment HP
  and/our Partner community offers both Managed
  Print and Smart Printing Services to Help

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For More Ideas and Information

• Work with your HP Team
• Chris Kelley
• Chris.Kelley_at_hp.com
• Account Manager, State of PA, HP Imaging and
  Printing
• Randy DeBrauwere
• Randy.Debrauwere_at_hp.com
• Account Manager, State of PA, HP TSG (Enterprise
  Devices/Services)
• Joel McGowen
• Joel.mcgowan_at_hp.com
• Account Manager, State of PA, HP PSG (Client
  Devices)
• Tara Agen, Conduit to HP Environmental Thought
  Leadership tara.agen_at_hp.com
• GREEN links
• http//cceaacspro02.cce.cpqcorp.net/enterprise/cac
  he/temp-331475-3-0-0-121.html
• http//www.hp.com/large/ipg/environment/index3.htm
  l

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Highmark The Evolution Into The
Green Revolution
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Highmarks Longstanding Mission

• Provide access to affordable, quality health care
  enabling individuals to live longer, healthier
  lives.

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Highmarks Evolution Begins

• Approach
• Phase1 Started with a need for a new Data Center
• Data Center Objectives
• Meet Business Needs for the next 10-15 years
• Highly Sustainable
• Tier III certified
• 72 Hour Sustainability Factor
• (Water, Power)
• Highly Secure
• Environmentally Friendly
• LEEDS Certified Silver

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What is Green Design?
Design and construction practices that
significantly reduce or eliminate the negative
impact of buildings on the environment and
occupants in five broad areas Sustainable site
planning Safeguarding water and water
efficiency Energy efficiency and renewable
energy Conservation of materials and
resources Indoor environmental quality
USGBCs Mission To promote the design and
construction of buildings that are
environmentally responsible, profitable, and
healthy places to live and work.
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Key Construction / Building Features

• Extensive construction waste recycling.
• Construction materials acquired within 500 miles
  of
• the construction site
• Innovative Wastewater Technologies Rainwater
• collected for non-potable uses
• Water Use Reduction Reuse of rainwater by
• cooling towers
• Energy Star Roofing System
• Optimize Energy Performance Efficient HVAC
• system, increased R-values in walls and roof,
  low-e
• glass, reduced artificial lighting
• High Delta T Cooling of the Data Center space in
• conjunction with precision cool cabinets

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Why do a LEED Data Center?

• LEED goals coordinate with Highmarks corporate
  philosophy on the environment, employee wellness,
  and employee satisfaction
• LEED criteria helped the Data Center be a better
  neighbor
• Highmark felt that a LEED facility would be a
  positive marketing concept when dealing with
  state and federal clients
• Energy and resource conservations makes economic
  sense when Highmark pays the electric bill

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Phase 2 Green IT with a focus on energy
conservation.

• Business Needs Drive Motivation To Conserve
• Utility Rate Caps will be lifted in 2010
• Up to 40 rate increases likely from our
• utility company
• Data Center capacity (critical power load)
• likely to double within the next 12 months
• Business Objective to reduce Data Center
• power consumption by ten percent
• established.

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So Where To Start?

• Form a team
• Find the utility bill
• Baseline power consumption by platform within the
  data center
• Understand critical power loads
• Measure power usage for all platforms

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Understand Your Baseline?
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Understand Your Baseline?
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So Where To Start?

• Understand the power usage for each platform
• Develop a list of the top 10 power platforms
• Turn off equipment not being used
• Develop a plan to virtualize servers (P to V) on
  refresh cycles
• Develop Disk Tape strategies
• Archiving
• Tiered Storage
• Larger disk sizes
• Data Deduplication

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Power Consumption By Platform?
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Whats Next For Highmark?

• Accelerate server virtualization utilizing VMWARE
  and zVM
• Implement data deduplication across storage
  platforms
• Continue to work with facilities to improve the
  site infrastructure efficiency (power and
  cooling)
• Investigate renewable energy
• Manage the assets on the raised floor as a
  portfolio with the goal to reduce power
  consumption over time

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Questions?