ENERGY STAR in review ENERGY STAR Participants Meeting

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ENERGY STAR in review ENERGY STAR Participants
Meeting

• Anne Wilkins and Katherine Delves
• Office of Energy Efficiency
• June 4, 2008

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ENERGY STAR in Canada 2007-2008

• Program highlights a review of activities
• Managing the ENERGY STAR Brand
• Loyalty and Brand Equity
• Maintaining the Brand
• Overview of product criteria and levels
• Delivering energy savings (integrity of the mark)

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Why we should always Look for ENERGY STAR
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Anne meets the Maytag Man
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Managing the ENERGY STAR Program where we are
today
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Our program successes

• ENERGY STAR
• New and more stringent criteria
• Canada develops decorative light strings spec
• Begins work on heat recovery ventilators
• Part of rebate requirements for ecoENERGY
• Retrofit initiative
• Criteria for rebates, incentives and tax
  exemptions in environmental programs (LEED) in
  info and web sites in all provinces and
  territories
• New houses program expanded to Saskatchewan
• Requirement for NMSO for office equipment
• Requirement in various social housing procurement
  programs for appliance replacements

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How we help

• Broadly relevant technologies
• ENERGY STAR web site
• product models
• criteria
• extranet
• Publications
• ENERGY STAR calculator
• ENERGY STAR in procurement
• ENERGY STAR workshops
• ENERGY STAR in the news common messaging

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Managing the Brand
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Awareness
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Promotional Activities

• Which promotional efforts did participants
  undertake during 2007?
• 98 of participants undertook at least one of
  the promotional efforts listed below

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Awareness of ways to reduce greenhouse gas
emissions
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ENERGY STAR Awareness figures
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Aided awareness by region
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Understanding
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Understanding the meaning of the ENERGY STAR
Ipsos-Reid Survey Tracking Study on ENERGY STAR
and EnerGuide for NRCan 2007
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What does NRCan do to promote understanding of
ENERGY STAR

• Material in ecoENERGY Retrofit kits
• Pocket cards
• Fact sheets and publications
• ENERGY STAR web site (www.energystar.gc.ca)
• Newspaper articles (News Canada) media
  relations answer thousands of inquiries
• Working with our participants and other
  organizations to include ENERGY STAR in material,
  and to use the symbol correctly.

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Differentiation
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Influence of the label on purchasing behaviour
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Purchasing and loyalty
Ipsos-Reid Survey Tracking Study on ENERGY STAR
and EnerGuide for NRCan 2007
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Barriers identified
Do any of the following present barriers to the
marketing/sale/installation/promotion of ENERGY
STAR qualified products in your area? Two-thirds
of participants indicated at least one barrier,
as depicted below.
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Relevance
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Highlights of the ENERGY STAR Participants Survey

• Participation rate needs to increase, to make it
  an effective evaluation tool for the program and
  its participants.
• It is a requirement of the administrative
  arrangement
• It helps to understand barriers and opportunities.

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2007 ENERGY STAR Participants survey says

• Over 90 say that YES, the ENERGY STAR symbol
  adds value to the products they manufacture and
  sell
• ENERGY STAR mostly promoted in product/company
  literature or website
• Activities which had the greatest impact on sales
  
• Utility sponsored incentives, rebates PST
  exemptions
• Product exchange/rebate programs
• Community engagement, workshops and energy
  assessments
• Sales contests
• Prime rate loan programs
• Incorporating better performance parts and design
  in products

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Utility programs across Canada
Efficiency New Brunswick
Conserve Nova Scotia
Hydro Québec
Gvt of Northwest Territories
Ontario Power Authority
Kitchener Utilities
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Utility programs across Canada
Hydro Québec
City of Sudbury
BC Hydro
Enbridge Gas
London Hydro
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Credibility
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Credibility

• Consistent use of ENERGY STAR symbol - Usage
  requirements
• Performance
• Protecting the ENERGY STAR brand

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Monitoring the ENERGY STAR

• Comprehensive program to maintain program
  integrity and ensure proper use of the ENERGY
  STAR label
• Administrative arrangement requirements
• Program identity guidelines
• Qualification testing through Self-Certification
• Compliance Audit Program
• Market Surveillance
• Manufacturer Verification Testing
• 3rd Party Certification and Reporting (for
  regulated products)
• Retail Store Level Assessment
• Monitoring use of ENERGY STAR in the media
• Assessing the consumer experience
• Updating performance Criteria to ensure that
  ENERGY STAR is meaningful

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Examples of misuse of symbol
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Examples of misuse of label or name
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Examples of misuse of ENERGY STAR symbol or name
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Satisfaction
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(No Transcript)
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Loyalty
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Loyalty towards the ENERGY STAR Brand
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Brand within a brand
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2007 ENERGY STAR Participants Survey says..

• Were there any other comments or suggestions on
  any other aspect of NRCans ENERGY STAR
  initiative?
• Keep up the good work!
• You are a wonderful service and I just wanted to
  say thank you.
• The number of participants involved is excellent.
  Education of the general public is the main
  goal, and it is getting there.
• Thanks for gathering our feedback.
• Continue doing what you are doing.

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How can we increase market penetration?

• What additional activities should NRCan undertake
  to increase market penetration ESTAR?
• National advertising
• Simplified newsletter for consumers
• Promote web site
• Position ENERGY STAR as easy action that
  consumers can take in response to environmental
  messaging
• Assist manufacturers to develop simple visual
  prompts to demonstrate payback period and/or ROI
  at point of sale
• Target municipalities
• Develop free training seminars where clusters of
  participants are located
• Financial incentives
• Harmonize activities of provincial governments
  and utilities, to assist participants in planning
  and forecasting activities

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If your appliances are Avocado ... they probably
aren't Green.
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Guiding principles for ENERGY STAR criteria

• Significant energy savings can be realized on a
  national basis
• Product performance can be maintained or enhanced
  
• Purchasers will recover their initial investment
  within a reasonable time period
• Efficiency can be achieved with several
  technology options, at least one of which is
  non-proprietary
• Product energy consumption and performance can be
  measured and verified with testing
• Effectively differentiate products and be visible
  for purchasers

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ENERGY STAR in Canada

• Harmonized Technology Criteria with harmonized
  markets (Canada / U.S. / World)
• Products must first meet the requirements of the
  Energy Efficiency Regulations and Provincial
  Authorities
• Where practical, identify Canada only deviations

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Products and categories
Lighting CFLs Res. light fixtures DLS SSL Traffic
signals
Fenestration Windows Doors Skylights
Buildings New Homes
Home Electronics Battery chargers Telephony TV/VC
Rs DVD products Home audio External power
Adaptors DTAs
Commercial Food Service Refrigerators Freezers
Dishwashers Clothes Washers Fryers Steamers Hot
food cabinets Vending machines Icemakers
Heating Cooling Central AC Heat
pumps Boilers Furnaces Ceiling fans Room
AC Ventilating fans Thermostats
Office Equipment Computers Monitors Imaging Fax
machines Multi-function devices
Appliances Clothes washers Dishwashers Refrigerato
rs Dehumidifiers Air cleaners Water coolers Water
Heaters
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Criteria Finalized

• Revisions
• Residential Light Fixtures
• CFLs
• External Power Adapters
• TVs
• Residential Refrigerators / Freezers
• Residential / Commercial Clothes Washers

• New Products
• Decorative Light Strings (DLS)
• Solid State Lighting (SSL)
• Digital TV Adapters
• Commercial Dishwashers
• Commercial Icemakers

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Criteria In development

• Revisions
• Set-Top Boxes
• Computers
• Imaging Equipment
• Monitors
• Commercial Solid Door Refrigerators and Freezers
• Programmable Thermostats
• Furnaces
• Ventilating Fans
• Windows, Doors and Skylights

• New Products
• Servers
• Commercial Refrigerator Freezers (laboratory
  grade)
• Commercial Griddles
• Water Heaters
• HRVs

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Criteria Finalized- Revisions

• Residential Light Fixtures Version 4.2 effective
  August 1, 2008
• Primarily addresses GU 24 based lamps and
  coordinates with CFL criteria
• includes Accelerated, Cycling, Thermal and
  Voltage stress test Maximum mercury content Run
  up time Packaging and labelling requirements and
  2 year warranty
• includes performance requirements for SSL fixture
  applications
• CFLs Version 4.0 effective December 2, 2008
• includes max mercury levels, increased efficacy,
  add candelabra base, manufacturer 3rd party
  testing, elevated temperature testing for
  reflector CFLs
• External Power Adapters effective November 2008
• Increases the Active Mode efficiency requirements
• Separate Active Mode requirements for low voltage
  EPS models
• Reduces No-Load power limits and proposed
  separate No-Load requirements for ac-dc and ac-ac
  models
• Adds a power factor requirement for power
  supplies with an input power of 100 watts or
  greater
• TVs effective November 2008
• Addresses On Mode and Standby
• Residential Refrigerators / Freezers effective
  April 28, 2008
• 20 more energy efficient federal government
  standard (full size, 7.75 ft3 or greater Types 1
  - 7)
• Residential / Commercial Clothes Washers
  effective January 1, 2009
• MEF1.8 and WF7.5 and for 2011 MEF2.0 and
  WF6.0.

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Criteria Finalized- New Products

• Decorative Light Strings (DLS) effective fall
  2007 (NRCan lead)
• 1½ years in development
• 19 qualified brands and authorized importers
• Criteria includes visual inspection electrical
  requirements (maximum input power of 0.20 watts
  per lamp) Life test (1000 hrs) Weathering
  requirements (heat and water spray) Product
  packaging requirements
• Solid State Lighting Luminaires (SSL) effective
  September 30, 2008
• Limits coverage to LED systems for white light
  general illumination
• Luminaire efficacy key metric
• Establish 2 category specification A.
  prescriptive specs for near-term lighting
  applications and B. performance specs for all
  applications (long term)
• Applies to luminaires for commercial and
  residential general service lighting
• Digital TV Adapters effective January 31, 2007
• On mode lt 8 W and sleep mode lt 1 W
• Commercial Dishwashers
• on average 25 more energy-efficient and 25 more
  water-efficient than standard models.
• Commercial Icemakers
• on average 15 more energy-efficient and 10 more
  water-efficient than standard models.

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Criteria in development- Revisions

• Set-Top Boxes Tier 1 effective January 2009
  Tier 2 effective January 2011
• Independent requirements for Service Providers
  and manufacturers
• Service Providers must buy ENERGY STAR or
  refurbish boxes to meet ENERGY STAR along with
  ensuring boxes maintain qualification in field.
  Annual requirements 2009-2011 proposed.
• Manufacturers must meet efficiency requirements
  based on a calculated Typical Electricity
  Consumption approach
• Computers Tier 2 final October 2008, effective
  July 2009
• For notebooks and desktops uses an energy
  efficiency performance assessment (EEPA) tool
  developed by standards body ECMA (Eccomark) which
  will allow for scaling by computing performance
  and greater longevity and viability of spec
• Uses similar benchmark tool for workstations
  developed by SPEC
• Covers game consoles, thin clients with
  requirements specific to these products also
  covers desktop derived servers and integrated
  computers
• Imaging Equipment Tier 2 final Summer 2008,
  effective April 2009
• Address Typical Electricity Consumption (TEC)
  levels, standby for Operational Mode (OM), other
  standby requirements, digital front end guidance,
  minor clarifications
• Ventilating Fans initiated only
• Windows, Doors and Skylights finalize fall 2008,
  effective early 2010 (NRCan lead)
• Changes include more stringent levels for the
  four climate zones and increased testing,
  certification and labelling requirements
• NRCan is also trying to coordinate the changes
  with the U.S. DoE who are also proposing changes
  to their own program.
• Discussion with industry and other key
  stakeholders is continuing.

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Criteria in development- Revisions

• Boilers and Furnaces Tier II effective October
  1, 2008
• Considering going from 90 to 92 for gas and 83
  to 85 for oil. (consideration to include
  electrical criteria postponed to Tier II)
• Industry and NRCan support for 92 AFUE for gas.
  
• Some Industry concern with the availability of
  oil furnaces at 85 COHA supports 85 oil
  furnace.
• Programmable Thermostats current spec expires
  March 2009
• Little differentiation between ENERGY STAR
  qualified PT and nonqualified PT. Cost and energy
  savings are not assured, dependent on consumer
  behavior.
• Initiating a consumer education campaign and
  requiring partners to participate
• Working with industry to develop a new Criteria
  that will identify and reinforce energy saving
  behavior by the consumer
• Monitors final Fall 2008, effective Summer 2009
• Expanding scope to include small (digital picture
  frames) and big (professional displays)
• Possible convergence at a later time with TV spec
  into one Display spec,
• Power requirements with different
  features/interfaces.
• Commercial Solid Door Refrigerators and Freezers
  Finalize Summer 2008, effective May 2009
• To include transparent door and hinged door units
• Make energy requirements more stringent

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Criteria in development New products

• Servers Finalize and make effective December
  2008
• Current Tier 1 Considerations
• Power supply efficiency and/or net power
  consumption
• Standard reporting requirements (standardized
  data sheet)
• Power and temperature reporting requirements
• Idle power looking for input on prevalence in
  data center
• Power management and virtualization hooks
• Proposed Tier 2 Approach utilize industry
  developed energy performance benchmarks to derive
  requirements
• HRV finalize Q1 2009, effective date TBD (NRCan
  lead)
• Considerations include
• Sensible Recovery Efficiency (SRE) at 0 degrees C
• SRE at -25oC
• Air movement efficiency - minimum net air flow
  per W
• maximum standby power
• annual electrical use
• Labelling regarding installation - with main
  message to be that for systems using furnace fan
  and ductwork, ECM for furnace is highly
  recommended.

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Criteria in development New products

• Water heaters effective January 2009 (Final in
  US)
• Gas Storage EF 0.62, tier II EF 0.67 (effective
  September 2010)
• Tankless EF 0.82 Condensing EF 0.80 HPWH COP 2
  Solar Fraction in US 0.50
• Water Heater Considerations for Canada finalize
  fall 2008
• Tankless change scope from US 50,000-200,000
  btu/h to 150,000-250,000 btu/h
• HPWH - allow add-on
• Solar - test method and qualifying level to be
  based on CSA test methods and Canadian
  conditions.
• Commercial Refrigerator Freezers (laboratory
  grade)
• Based on ASHRAE 72, looking for data and input
  from stakeholders
• Commercial Griddles initiated only

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Trends in criteria

• Consumer electronics moving from addressing
  standby to active
• Coordination between categories
• Addressing more than just energy
• Ongoing compliance requirements

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ENERGY STAR Success

• Criteria (to be) retired
• Exit Signs
• Transformers
• Traffic Signals

• Earlier criteria used in regulation
• Refrigerators
• Clothes Washers
• Dishwashers
• Commercial Refrigeration

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Integrity of the ENERGY STAR label

• Comprehensive program to maintain program
  integrity and ensure proper use of the ENERGY
  STAR label
• Partnership agreement requirements
• Program identity guidelines
• Qualification testing through Self-Certification
• Compliance Audit Program
• Market Surveillance
• Manufacturer Verification Testing
• 3rd Party Certification and Reporting (for
  regulated products)
• Retail Store Level Assessment
• Monitoring use of ENERGY STAR in the media
• Assessing the consumer experience
• Updating performance Criteria to ensure that
  ENERGY STAR is meaningful

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Market surveillance

• Results from in-store survey

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CFL testing
PEARL
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Manufacturer verification testing

• In latest criteria Residential Light Fixtures and
  CFLs
• Testing is funded by manufacturers, but is
  performed by a third-party laboratory that is
  certified by the National Voluntary Laboratory
  Accreditation Program or equivalent
• Manufacturer testing of computers consideration
  for next criteria revision

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Third-Party verification and reporting

• 3rd party verification applies to ENERGY STAR
  products for which there are MEPS

• Performance requirements reported to NRCan
• 17 of 35 regulated products have ENERGY STAR
  criteria
• All have online searchable databases

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Contact information
Katherine Delves, P.Eng.613-947-1207kdelves_at_nrca
n.gc.ca Anne Wilkins 613-992-3900awilkins_at_nrcan.
gc.ca http//www.energystar.gc.ca http//www.energ
ystar.gov (US Site)