Presented by: Shelley Shutes

1
Presented by Shelley Shutes
2
The Goal

• Provide an education program which is easily
  adaptable to different corporate cultures.
• Help corporations implement the program to bring
  the organ and tissue donation message to all of
  their staff.

3
What is Working?

• The Wear Life Share Life campaign!
• Company plans Donate Life Day at XYZ Company
• We provide a wide variety of print and electronic
  communication tools for promotion
• On Donate Life Day at XYZ
• Free on-site changes to drivers licenses to add
  donor designation
• Free stylish green Donate Life bracelets
• Emphasis is on the slogan Wear Life Share Life
  employees become advocates

4
Why is it Working?

• Why is it working?
• Easy for the company
• Inexpensive for the company
• What are the benefits?
• Wear Life Share Life is easy for the company to
  implement
• Wear Life Share Life is timeless the campaign
  could continue year after year

5
Measurement

• Difficult to do
• Results dont always seem impressive
• Learn what to measure
• although adding donor designation is important .
  . .
• measuring number of people who received the
  message is more important

6
Our Success

• 2005 Year to Date
• Added Donor Designation to 250 drivers licenses
• Distributed 4000 green bracelets to advocates who
  just added or already have Donor Designation
• Brought our message of organ and tissue donation
  to 54,000 people through the Wear Life Share Life
  campaign

7
Tips to Remember

• Having money to spend on the program doesnt mean
  automatic success
• Need to capitalize on every contact you have
• Board members
• Recipients
• Donor Family members
• OPO employees
• Get to the highest level in the company that you
  can
• They will say no ask to come back to them in 6
  months and then follow up!