Seasonality in Hungary National Tourism Development Strategy

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Seasonality in HungaryNational Tourism
Development Strategy
HUNGARIAN TOURIST AUTHORITY
by Tamás Záhonyi
3rd AER Seminar on Sustainable Quality Tourism
Åre, 11 March 2005
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HUNGARIAN TOURIST AUTHORITY

• Hungarian Tourist Authority
• Role of tourism in Hungary
• Seasonality in Hungary
• National Tourism Development Strategy

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Hungarian Tourist Authority
HUNGARIAN TOURIST AUTHORITY

• 1st of January 2005
• Independent organisation
• Highest level state administration body for
  tourism
• Strategic planning and development, economic and
  administrative issues, EU and international
  relations
• Hungarian National Tourism Office responsible for
  promoting Hungary
• Minister without portfolio responsible for
  regional development

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Tourism in Hungary
HUNGARIAN TOURIST AUTHORITY

• Represents 9 of the GDP
• Offers employment for 320.000 people
• Single economy activity in many underdeveloped
  regions
• Key sector
• Challenges
• Concentration
• Seasonal concentration
• Territorial concentration
• Length of stay is short
• Low average expenditure
• Share of domestic tourism is low

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Seasonality
HUNGARIAN TOURIST AUTHORITY
2004, in thousands
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Tourism nights in public accommodations
HUNGARIAN TOURIST AUTHORITY
2004
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HUNGARIAN TOURIST AUTHORITY
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National Tourism Development Strategy
HUNGARIAN TOURIST AUTHORITY

• Lack of long term strategy since 1989,
  spontaneous development
• The strategy outlines the priorities of
  development until 2013
• National Board of Tourism Advisory Board of the
  Minister with members from the main areas of
  tourism, tourist regions are also represented
• Strategy Working Group
• Primary and secondary sources, interviews with
  tourist professionals
• May-June 2004 open consultation
• Final version approved in January 2005

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The objective of the Strategy

• A new approach tourism is not only a sector of
  economy, but a part of life.
• The main objective is to improve the quality of
  life - tourism should contribute to
  sustainability.
• To define the frames and guidelines of tourism
  development for the next 10 years.
• The Strategy focuses on the major challenges
• Detailed action plans to be elaborated for
  shorter periods (3-5 years) will describe the
  planned actions for different regions and tourism
  products.

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ObjectivesThe Strategy contains 5 comprehensive
objectives

• Enhancing the competitiveness of domestic tourism
  
• Optimalizing the effects of tourism on the
  quality of life

Human oriented and profitable development for
long term
Improving the infrastructure of tourism
Attraction development

• Product development
• Destination development
• Development of significant destinations

• Improving the accessibility of tourism
  attractions
• Enhance tourists convenience

N T D S 2005-2013
Create an effective organizational structure
Human resource development

• Establishment of local destination management
  organizations
• Reorganizing the regional tourism management
  system
• Creative an effective vertical system from local
  to national level

• Reorganizing the educational system, according to
  the demands of the labour-market
• Preparing a stable employment environment
• Improving the attitude

Horizontal objectives
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Decrease concentration

• Product development
• Supply development based on natural resources,
  traditions and heritage
• Destination development
• Local level
• Regional level
• National level
• Development of destinations of major importance
• Budapest
• Lake Balaton

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Sustainability

• Quality-assurance
• Research on non-economic impacts of tourism
• Sustainable Tourism Working Group
• National indicator system
• Labels
• Carrying capacity
• Visitor management

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Actualities

• The National Tourism Development Strategy (230
  pages) and its summary (45 pages) were approved
  by the National Tourist Board in 20th January
  2005
• Publication (printed copies, web-site, CD-ROM)
• Preparing a government decree proposal
• The tourism related parts of the National
  Development Plan II will be based on the National
  Tourism Development Strategy

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Hungarian Tourist Authority H-1535 Budapest Pf.
729 Vérmezo út 4. Tel [phone] Fax (361)
225-6502 Web www.mth.gov.hu

• Thank you for your attention!

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