Tourism Australia Strategic Plan

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Tourism Australia Strategic Plan

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Australia Strategic Introduction

• this is Tourism Australia Strategic plan
  Assignment of an organization are blue prints on
  which the organization will move forward to
  achieve its long and as well as short term goals.
  Organizations all over the world form a strategic
  plan for their growth or expansions and removal
  of any bottlenecks they are facing. Working
  environment of organizations varies according to
  their country of establishment work culture
  economy and social structures

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Business strategy developed for tourism
Australia.

• Tourism Australia is aiming to expand its
  business revenue to 140 billion dollars by 2020.
  Minister of tourism has launched a national long
  term tourism strategy in year 2009. The strategy
  is putting great emphasis on the importance of
  tourism industry for economic development of the
  country. The organization has developed a
  framework to gain a sustainable and competitive
  industry edge over its competitors and attain its
  objectives for year 2020. The four key parts of
  the strategy which has vast human resources
  implications are leadership development quality
  and delivery of services strategic industry
  investments etc.

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Human resource implications of the business
strategy

• In the business strategic plan we have identified
  5 key areas where human resources implications
  are very critical for implementation of the
  strategy. These key areas contain great
  importance for the 2020 tourism potential plan of
  the ministry of tourism of Australia.
• Improving skills and competencies development of
  the work force
• Development of a sustainable succession planning
  process
• Development of cooperative relationship with
  other industrial work force
• Promotion of the services and products into
  international market.
• Enhancing professional human resource
  management through better policies and improving
  productivity of the workforce.

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Human resource policy statement

• To develop the workforce in a professional
  manner with leadership qualities and succession
  planning so that they are ready to take
  challenges and utilize opportunities lay ahead
  with the plan 2020 tourism potential.

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Australia Tourism
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Functional strategic human resource plan

• Objectives o f the plan
• To ensure that at least 70 percent of the work
  force is trained and developed in next 3 years to
  fulfill their competencies gap and attainment of
  better skill set required in tourism industry
• To draw a long term succession plan and identify
  at least 100 future leaders and groom them for
  leadership roles in future for different
  expertise and disciplines of tourism industry.

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Ethical consideration

• While providing training and leadership
  development programs for the employee special
  courses will be formed for the ethical issues
  faced by them during work. They will be given
  live case studies and groomed to make the right
  decisions. Employees with the highest ethical
  standards would be encouraged rewarded and
  priority will be given to their promotion making
  it a role model for other employees

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