Integrated Urban Waste Management Model IUWMM

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Integrated Urban Waste Management Model (IUWMM)

• Presentation of best practices
• NORWRAP
• Norfolk Waste Recycling Assistance Project

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1. Introduction Norfolk

• Area of 5378km2
• Dispersed population of 800,000
• Four main centres of population
• Predominantly rural economy tourism, food
• Also financial services, offshore/renewables,
  motorsports engineering
• Part of the East of England region

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1. Introduction

• Origins as BASRAP Basildon DC Onyx
• Utilised synergies presented by the geographic
  aggregation of business premises
• Provide office waste collection milk rounds,
  price-matching general waste collection
• In Norfolk, two predominant business formats
• industrial estates wholesale, specialist
  manufacturing, product aggregation/collation ?
  paper/card, plastics, wood, metals
• dense metropolitan retail, markets, hospitality,
  offices ? paper/card, plastics, putrescible
• Capture recyclables from those currently excluded

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2. Solution

• Assessment of industrial composition/distribution
• Market research
• patterns of waste production
• contractor capabilities/coverage
• Specification development
• Minimum recovery rates, customer service
  expectations, pricing structure, detailed waste
  management plan, scope and contsraints of service
• Public tendering and SLA signoff
• Marketing and promotion
• Via helplines and website, literature at civic
  amenity sites, business outreach activities,
  co-ordinated media campaigns

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2. Solution

• Operates effectively as a franchise Norfolk
  County Council lays down and upholds standards
  and specifications
• Any contractor meeting the specifications may
  participate. More contractors more competition
  lower prices more recovery
• Norfolk County Council is commercially
  promiscuous and the private sector has responded
  very positively to development of solutions
• Operation under a single brand enables
  centralised marketing that does not favour any
  particular contractor (non protectionist)
• Common brand confers ambient brand awareness,
  public recognition, synonymity with recycling
• Once the brand is established, it can be used as
  a platform to roll out other recycling schemes
• Norwrap Norwich and Norwrap DIY

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3. Extension

• Norwich is a centre for retail and has the
  largest financial services sector outside London
• Medieval street plan, Europes oldest covered
  market, dense retail premises (shops)
• Key constraints and challenges
• physically no space for additional waste
  receptacles
• waste cannot be outside premises for more than 2
  hour window
• large vehicles cannot access narrow streets in
  some areas
• District council brought in as stakeholders
• Single bin bag solution
• 73 recovery from all waste, including café waste

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3. Extension

• Extensive recovery happening already 70-80 of
  material from skips/dumpsters
• Formalised Norwrap DIY specification along these
  lines for both business and domestic users
• No new infrastructure necessary
• Bank holiday media focus
• Retail promotion

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3. Extension

• Norwich is a centre for retail and has the
  largest financial services industry outside
  London
• Medieval street plan, Europes oldest covered
  market, dense retail premises (shops)
• Key constraints
• physically no space for additional waste
  receptacles
• waste cannot be outside premises for more than 2
  hour window
• large vehicles cannot access narrow streets in
  some areas
• District council brought in as stakeholders
• Single bin bag solution
• 73 recovery from all waste, including café waste

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3. Extension
4. Integration business

• Norwich is a centre for retail and has the
  largest financial services industry outside
  London
• Medieval street plan, Europes oldest covered
  market, dense retail premises (shops)
• Key constraints
• physically no space for additional waste
  receptacles
• waste cannot be outside premises for more than 2
  hour window
• large vehicles cannot access narrow streets in
  some areas
• District council brought in as stakeholders
• Single bin bag solution
• 73 recovery from all waste, including café waste

• Eastex regional materials exchange
• Supplier Support Scheme
• free, confidential and impartial environmental
  support
• Business Industry Group
• National Industrial Symbiosis Programme
• Remade East of England
• Reprocessors Database

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3. Extension

• Norwich is a centre for retail and has the
  largest financial services industry outside
  London
• Medieval street plan, Europes oldest covered
  market, dense retail premises (shops)
• Key constraints
• physically no space for additional waste
  receptacles
• waste cannot be outside premises for more than 2
  hour window
• large vehicles cannot access narrow streets in
  some areas
• District council brought in as stakeholders
• Single bin bag solution
• 73 recovery from all waste, including café waste

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3. Extension
4. Integration domestic

• Norwich is a centre for retail and has the
  largest financial services industry outside
  London
• Medieval street plan, Europes oldest covered
  market, dense retail premises (shops)
• Key constraints
• physically no space for additional waste
  receptacles
• waste cannot be outside premises for more than 2
  hour window
• large vehicles cannot access narrow streets in
  some areas
• District council brought in as stakeholders
• Single bin bag solution
• 73 recovery from all waste, including café waste

• Schools Waste Action Club habit formation
• Your Rubbish, Your Choice habit reinforcement
• Waste Recycling Officers habit enforcement
• Real Nappy Campaign
• Eastex

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5. Reference
www.norwrap.org.uk or 00 44 1603 222882