Integrated Urban Waste Management Model IUWMM

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Integrated Urban Waste Management Model (IUWMM)

• Best practices presentation 1
• Packaging Innovation

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Overview

• Best Practice Proposal n. 1
• Title Packaging innovation
• Location Europe
• Date 2004-2006
• IUWMM Partner Proponent DEIS- University of
  Bologna
• Responsible Tetrapack, Coop Italia, Nestlè,
  Compak Packaging,
• Marks and Spencer

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Practice Summary

• Introduction
• Waste Problem Main Issues
• Solution approach
• Implementation
• Performance measures and results
• References

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1. Introduction

• The Fifth Environmental Action Programme
  principles and all the directives in waste matter
  encourage the reduction in packaging utilisation
  and the prevention of packaging waste.
• According to 94/62 EU directive at least the 50
  of packaging has to be separated from other waste
  to recovery recycled material.

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2. Main issues

• In this practice we briefly illustrate some
  examples related with the introduction of new
  technologies in packaging production and
  eco-design utilisation in order to prevent
  packaging waste production and to avoid
  non-recyclable materials use.

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3. Solution approach COOP Italy

• COOP Italy
• First case in Italy of FSC (Forest Stewardship
  Council) certification for many kind of domestic
  paper product (as napkins, handkerchief, toilet
  paper etc.), which attest that paper is produced
  respecting the most rigorous international
  social, economics and environmental standards.
• In the last years COOP Italy planned products
  packaging on the principle of
• saving
• reusing
• recycling

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3. Solution approach COOP Italy

• Saving
• Elimination of cardboard wrapping for many
  products in tube as mayonnaise, toothpaste,
• Elimination of cellophane in multipack (as coffee
  packaging) and use of a adhesive tape.
• In the period 2000-2004, Coop saved 645 t of
  materials.
• Reusing
• In particular in relation with soap, shampoo,
  detergent and washing up liquids recharging
  bottles.
• In the period 2000-2004, Coop saved 984 t
  of plastics.
• Recycling
• Coop Italy promotes recycled plastics utilisation
  for packaging used in domestic detergents by a
  minimum of 25 to over 70.
• In some products packaging its used 100 of
  recycled PET.
• For the production of some paper product (as
  napkins, handkerchief, toilet paper, paper
  sheets, etc. they use recycled paper 100.
• In the period 2000-04, Coop used 3496 t of
  recycled plastics (PET PE).
• Besides in the last two years they promote
  products guaranteed by
• Ecolabel certification and SA8000 Ethical
  certification.

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3. Solution approach COOP Italy

• An innovation in packaging is related with the
  utilisation of biodegradable materials without
  plastics for the production of throwaway dishes,
  glasses or paper cup.
• Products and packaging are made with PLA Nature
  Works TM (polymerized lactic acid). PLA is
  produced by a sugar which derives by starch of
  maize.
• The natural vegetable origin makes sure the raw
  material renovation and the biodegradability.
• PLA is degradable 100 and represent an organic
  waste that can be composted.

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4. Solution approach Tetra Pak

• In 2006 it will produced in all the world a new
  material for packaging, named WIDE, which
  requires less raw plastic and that is more than
  30 thinner with better resistance
  characteristics.
• Tetra pak previews a reduction in polymer
  consumption of 50,000 t/y.
• WIDE reduces the energy consumption (17), uses
  less non renewable material as polymers but more
  paper (3,5) that can be recycled or composted.
• The new material was tested in the last months in
  Australia, Brazil and Japan with more than 50
  billion of containers and by next month it will
  be diffused in the other countries.

• In order to promote innovation in packaging
• Reduction of aluminium content,
• Reduction of emissions derived by production of
  packaging,
• Develop of new materials lighter and cheaper

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4. Solution approach Tetra Pak

• The cardboard used by Tetra Pak for drink
  packaging are for the 75 made by paper that can
  be composted.
• Its very difficult to obtain a separated
  collection for these packaging in relation with
  their low percentage (about 1,2 of the total of
  packaging).
• In Sweden, Tetra Pak has created a particular
  engine (named Premere) which presses packaging
  and separates the inner liquid in order to
  recycle cardboard with an higher efficiency of
  recovery.

• Cartalatte e Cartafrutta
• An innovation for recycled paper derived only by
  Tetra Pak packaging for milk and juices
• Ecoallene,
• Alluminium and PE low density recycled for new
  plastic packaging.
• Tetra Pak Italy in collaboration with the Paper
  Mill of Santarcangelo (Rimini)

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5. Solution approach Marks Spencer (UK)

• Marks Spencer will be the first retailer in
  United Kingdom to test recycled plastic
  utilizations in packaging production for food and
  drink and to monitor consumers reaction.
• The project is financed by WRAP founds (Waste
  Resources Action Programme).
• Marks Spencer will test recycled plastic in
  packaging for their products Food to go (salad,
  sandwich, drink, etc.).
• During 6 months they will be used 1500 t of
  recycled PET (rPET) in percentage about 30-50.

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5. Solution approach Marks Spencer (UK)

• The research previews a marketing monitoring and
  the behaviour of consumers will be tested also.
• It represents the first example of rPET
  utilization for a very important product line.
• Each product will inform consumers of using
  material completely recyclable and that the
  packaging was made with recycled material.
• In order to measure the consumers answer opinion
  polls will be made in each Marks Spencer
  selling point.

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5. Approach Nestlè

• Nestlè is the largest food producer in the world.
• Nestlé UK defined standard procedures in relation
  with packaging design based on Essential
  Requirements legislation (prevention standard
  CEN EN 134282000) and Responsible Packaging Code
  of Practice developed by INCPEN.
• Many contact with trading office and consumers
  pushed Nestlè to control suppliers and packaging
  quality control also by many tests and
  questionnaires submitted to customers.

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5. Approach Nestlè

• Examples of changing in packaging design
• In the last year, Nestlé adopted many initiatives
  to reduce packaging volumes
• Changing of the bottom of coffeespoon (35
  material saving).
• Reduction of the box fin for two chocolate
  wrapping (dairy box e black magic), with a
  material saving of 10,75.
• Results
• Reduction of 124 t/y of metallic packaging,
• Reduction of 208 t/y of paper and cardboard
  packaging

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5. Approach Nestlè

• The most important innovation is related with the
  project The chocolate that melts in your
  garden.
• Nestlé will use a 100 compostable plastic in
  Dairy Box packaging, produced by renewable
  resources. The new tray melts in 3 minutes at the
  contact with water or in 3 months if its dumped
  this kind of tray is produced by corn starch and
  uses less than 50 of energy during productio
  process.

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6. References

• WRAP (Waste Resouces Action Programme),
  Major retailers join WRAP in pledging to tackle
  packaging waste, 2005
• Communication to the Council and the European
  Parliament, 2001
• European Commission, Directive EC 94/62 on
  packaging, December 1994
• EEA (European Environment Agency) ,
  Presentation to the conference Packaging our
  Futures, 1-2 March 2004

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Web (active at 01/06)

• DEFRA, Consumer Trends, 2003, http//www.statistic
  s.gov.uk/
• EEA (European Environment Agency),
  http//www.eea.eu.int/main_html
• http//europa.eu.int/comm/environment/waste/index.
  htm
• J Sainsbury's, http//www.j-sainsbury.co.uk
• Marks Spencer, http//www2.marksandspencer.com/t
  hecompany/
• Nestlé Uk web site, http//www.nestle.co.uk
• SEPA (Scottish Environment Protection Agency),
  http//www.sepa.org.uk/
• WRAP(Waste Resouces Action Programme),
  http//www.wrap.org.uk/