Broader Impacts

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Broader Impacts

• NSF Mission To promote the progress of
  science to advance the national health,
  prosperity, and welfare to secure the national
  defense and for other purposes (NSF Act of
  1950).
• NSF Strategic Plan Provides further background
  information for Broader Impacts through the NSF
  Vision, Core Values, Strategic Outcome Goals, and
  Investment Priorities (NSF Strategic Plan for FY
  2006-2011 Investing in Americas Future (NSF
  06-48).

http//www.nsf.gov/pubs/gpg/broaderimpacts.pdf
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Scientists involvement in EPOCOSEE NOW sponsored
surveyAnnually 2004 2008n 483 (R.R. 19)
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Survey Respondents
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Which EPO activities?
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Public Benefit
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Greatest Barrier
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What Do Scientists (You) Need?
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What is Education Public Outreach?

• Education The teaching and learning of
  knowledge skills, and cultural beliefs through
  formal (school) and informal (self-directed)
  activities.
• Public Outreach Activities that generate
  awareness and interest and may also support
  education.

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Education Public Outreach

• We define EPO broadly to mean efforts to
  increase awareness and understanding of science.

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http//www.tos.org/epo_guide/
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Preparing your BIS

• Inform yourself about what constitutes a
  high-quality EPO project.

Most High-Quality EPO Project Plans 1. Have
specific, clearly stated goals that are both
ambitious and realistic. 2. Identify an
appropriate audience, and address the needs of
that audience. 3. Identify outcomes that are
measurable. 4. Include a timeframe for
accomplishing objectives. 5. Leverage or build on
other EPO efforts rather than duplicate existing
resources. 6. Involve professionals with
appropriate scientific, technical, and
pedagogical expertise. 7. Include a budget and
funds to sufficiently complete the proposed
work. 8. Include plans for sufficient
staffing. 9. Create something of enduring
value. 10. Include a plan to evaluate the success
of the project.
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Preparing your BIS

• Inform yourself about what constitutes a
  high-quality EPO project.

Most High-Quality EPO Project Plans 1. Have
specific, clearly stated goals that are both
ambitious and realistic. 2. Identify an
appropriate audience, and address the needs of
that audience. 3. Identify outcomes that are
measurable. 4. Include a timeframe for
accomplishing objectives. 5. Leverage or build on
other EPO efforts rather than duplicate existing
resources. 6. Involve professionals with
appropriate scientific, technical, and
pedagogical expertise. 7. Include a budget and
funds to sufficiently complete the proposed
work. 8. Include plans for sufficient
staffing. 9. Create something of enduring
value. 10. Include a plan to evaluate the success
of the project.
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Goals

• Specific What specify objectives do you want to
  achieve?
• Measurable What are your metrics of success?
• Achievable - Are the objectives you set
  attainable?
• Realistic Can you achieve the objectives with
  your resources?
• Time When do you want to achieve the set
  objectives?

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Audience Need Assessment

• Audiences targeted can include students,
  teachers, children, adults, and just about any
  conceivable subset of these (e.g.,
  underserved/underrepresented youth, adult
  education instructors, museum visitors, parents,
  newspaper readers, high school students).

Needs Assessment What is the audiences current
state of awareness, knowledge, or skill?
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Leveraging Partnerships

• Find a science educator/professional to advise
  and help execute your project.

Effective partnerships result when ideas are
shared, each partners expertise is respected,
and both scientist and educator work toward the
common goal of delivering high-quality products
and services to the intended audience.
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Avoid Duplication with Leveraging Partnering

• American Geophysical Union
• American Meteorological Society
• American Society of Limnology and Oceanography
• American Zoo and Aquarium Association
• Association of Science-Technology Centers
• Centers for Ocean Sciences Education Excellence
• EarthScope
• Geological Society of America
• National Marine Educators Association
• National Oceanic and Atmospheric Administration
• National Science Teachers Association
• Ridge 2000
• Sea Grant
• Space Science Institutes Education and Public
  Outreach Partnership Directory
• The Oceanography Society
• U.S. Geological Survey

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The Centers for Ocean Science Education
Excellence (COSEE)
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Evaluation
Soliciting feedback or collecting data from your
intended audience at various stages in the
implementation of a project is an essential
component of the project.

• Evaluation can help address questions such as
• How likely is it that this EPO plan will succeed?
• What are the strengths and weaknesses of the EPO
  approach and execution?
• To what extent have the stated goals and
  objectives been met?

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• Discrete Opportunities These EPO efforts can be
  stand-alone activities or support larger,
  existing efforts.

• Interact with teachers at a professional
  development workshop.
• Consult with informal science center staff on the
  development of exhibits or public programs.
• Make a public presentation at your own or a
  nearby facility.
• Be interviewed by a journalist about your work.

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Sustained Opportunities Allow you to develop
more substantial relationships with the education
community.

• Mentor a student for a science fair project.
• Host an educator or student in your lab, on a
  cruise, or in the fi eld.
• Serve on an EPO-oriented advisory or review
  panel.
• Be a scientist-in-residence at a school, science
  center, museum, or aquarium

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Product Development You may contribute to the
development of a tangible EPO product.

• Be a content expert on a curriculum-development
  team.
• Write a general-audience article about your work.
• Work with web designers and educators to produce
  online resources for non-scientists.
• Create visualizations tailored for classroom or
  educational program use.

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Ocean Literacy
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An ocean-literate person can communicate about
the oceans in a meaningful way
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is able to make informed and responsible
decisions regarding the oceans and its resources.
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Essential Principles

• 1. Earth has one big ocean with many features.
• 2. The ocean and life in the ocean shape the
  features of Earth.
• 3. The ocean is a major influence on weather and
  climate.
• 4. The ocean makes Earth habitable.
• 5. The ocean supports a great diversity of life
  and ecosystems.
• 6. The ocean and humans are inextricably linked.
• 7. The ocean is largely unexplored.

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Example 1 What do you think?

• The core educational objective of this proposal
  is to develop a 12th grade ocean science module
  for the XXX Department of Education that meets
  the science standards of XXX, the national Ocean
  Literacy Standards, and the NASA GLOBE project. A
  majority of the research data supporting this
  module will be coming from regional (XXXXX) and
  global ocean observations (ARGO, NASA). The
  ultimate goal is to have the module incorporated
  into the XXXXX 12th grade science curriculum and
  for the module to be disseminated nationally
  under the guidelines of NASA GLOBE. In addition,
  map visualizations that result from this project
  will be made available through a partnership with
  XXXXX in XXXX which serves several XXXX visitors
  per year. This is an aggressive educational
  objective that will require meaningful
  communication between XXX, NASA GLOBE, 12th grade
  XXXX science teachers, me and my graduate
  students. Because of this need we are partnering
  with The Centers for Ocean Science Education
  XXXXX to facilitate the educational objective.
  We will work with the COSEE XXX evaluator to.

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Reviewer Results

• Strong Partners
• Adequate Budget
• Specific Objectives
• Program manager actually added to this
  investigators budget!

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Example 2 What do you think?

• The overall goal of the education and outreach
  plan for the XXXXX effort will be to show the
  relevance and importance of science and the
  natural resources of the XXX River and Estuary in
  the everyday lives of people living, working, and
  traveling in the watershed and beyond.
• Design and create educational display about XXXX
  with access to real-time data from website
  through a computer kiosk with a beacon/lighthouse
  theme or appearance.
• Develop a public interface to help interpret the
  data, putting data into context for the general
  public.
• Provide a linkage between the current water
  quality conditions and key practices individuals
  can do to make a difference for water quality.
• Provide additional information at these Beacons
  to further educate visitors about the local
  ecology.

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Reviewer Results

• Budget inadequate approximately 5,000 to carry
  out the development of the Beacons.
• No exhibit design expert identified
• No evaluation plan identifying how they will know
  if the Beacons were successful with the public.

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Template for Success

• Open with core objective (who and why)
• Link to major educational player/partner
  already involved in your aforementioned who and
  why
• Statement of uniqueness relate to educational
  literature how are you contributing to
  education needs of your target audience?
• Close with evaluation plan how will you know
  you are successful.
• Please have a budget for your proposed work.

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Questions?
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Thank you for attending