Communication Strategy How to communicate

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Communication Strategy How to communicate the
EU Integration

• Ministry of European Integration

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How to communicate the EU Integration

• Communication Strategy (CS)
• Strategy of Information and Communication 2004
• Main purpose
• To bring the EU closer to the citizens
• To improve implications of integration process
  (present assistance programs and future impact of
  the accession)
• To explain the benefits and profits of
  integration process and dealing with fears
• To explain links between negotiation process and
  EU membership

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How to communicate the EU Integration?

• Communication Strategy
• Communicator strategy
• Ministry of European Integration (European
  Center for Information and Documentation)
• Credibility Foundation (Established by Albanian
  Government, non partisan foundation,
• Board Members 5 wellknown personalities
• Providing structures for examining and setting
  out the objectives
• Formulating and encoding the messages
• Promoting dialogues between all levels of the
  society
• Providing information and conducting analyses on
  Integration Process

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How to communicate the EU integration?

• Communication Strategy
• Channels Strategy
• Team Europe
• All media outlets, print and audiovisual
• Internet, emails
• SMS
• Posters
• Meetings in and outside Tirana risked target
  groups, students, business, academics, women,
  farmers.
• Study trips to Brussels journalist, government
  employees
• Seminars, public lectures

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How to communicate the EU Integration?

• Communication strategy
• Message strategy
• MSG fits to audience. Sharing the same background
  with audience social, cultural, educational.
• Increasing knowledge about the audience
• Working on content, structure and style of the
  MSG
• Providing information, addressing a problem or
  answering a question
• Putting the important ideas where they will have
  the most impact

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How to communicate the EU integration?

• Communication Strategy
• Audience strategy
• Watchdog Credibility Body (Established by 5
  Albanian NGO)
• High rank officials and public administration
• Leader of political parties, politicians
• Business and their associations
• Trade unions
• Farmers
• The students, teachers and pedagogues
• Women
• Minorities
• Media directors and journalists
• NGOs
• EU member states, EU candidates and other
  countries

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How to communicate the EU Integration?

• Communication strategy
• Culture
• Culture has meaning.
• Communication is about communicating meaning
• Missing culture misunderstanding

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How to communicate the EU Integration?

• Communication Strategy
• Thank you for your contribution!
• Ministry of European Integration